Melody Biringer, self-avowed “start-up junkie,” has built companies that range from Biringer Farm, a family-run, specialty food business, to home furnishings, to a fitness studio. Now, Melody runs the CRAVEcompany, a network of businesses designed to creatively connect entrepreneurs who approach business in a fresh, new way with the stylish consumers they desire.
The CRAVE family includes CRAVEparty, CRAVEguides, and CRAVEbusiness. After initially launching in Seattle, Melody has taken CRAVEparty to more than 13 US cities including Chicago, Portland, Los Angeles, and Washington DC; and internationally to cities such as Amsterdam and Toronto. CRAVEparty has expanded into CRAVEbusiness, a resource for entrepreneurs seeking a modern approach to business, and CRAVEguides, delivering style and substance through its city guides to small businesses and other content. Melody is a loyal community supporter, versed traveler, and strong advocate for women-owned businesses.
Twitter: @MelodyBiringer
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THE CRAVE STORY
The idea for CRAVE came about in 2001, when then 39-year-old, CRAVE foundress, Melody Biringer realized how much she missed spending time with her girlfriends. As Melody and her girlfriends followed their various journeys through life, it was clear that their busy schedules allowed for little time together.
Melody wanted to reconnect and have fun. As a result she created the first CRAVEguide: CRAVE Seattle, The Urban Girl’s Manifesto, was published in 2002. Women from around the Sound bought copies and called their girlfriends for shopping and lunch expeditions. A movement was born.
CRAVEguides came to life in 2003. CRAVEparty rocked the Seattle social scene. Melody and her team of girlfriends designed a one-of-a-kind party just for urban-minded women, bringing together clothing boutiques, original jewelers and spa service providers for the ultimate girlfriend get-together. Hundreds attended that first party and thousands have attended CRAVE Parties since. In 2005, CRAVE expanded from Seattle and into more than 15 additional markets, delivering an excellent excuse for girlfriends to get together across the world.
Now prominent in US and international cities such as Chicago, Los Angeles, Washington DC, Vancouver, and Amsterdam, the CRAVE team is hard at work developing new CRAVEguides, bringing entreprenesses together, and spreading the word about women-owned businesses.