Melody Biringer is an unabashed start-up junkie. She’s built over 20 companies that range from Biringer Farm, a family-run specialty-food business, to a home furnishings store to a fitness studio, and now she’s coming out with a book about all of them! Her current entrepreneurial love-child is the CRAVE company, connecting women business owners with the people and resources they need to boost their businesses.
Melody is a loyal community supporter, versed traveler and, of course, strong advocate for women-owned businesses. She resides in the picturesque Queen Anne neighborhood of Seattle with her husband and can often be spotted riding her bike to the nearby coffee shop to take part in top-secret CRAVE meetings.
The idea for CRAVE came about in 2001 when, then 39-year-old, Melody realized how much she missed spending time with her girlfriends. As Melody and her girlfriends followed their various journeys through life, it was clear that their busy schedules allowed for little time together.
Wanting to reconnect in a fun way, she was inspired to create the first CRAVEguide: CRAVE Seattle, The Urban Girl’s Manifesto, which was published in 2002. Women from around the Sound bought copies and called their girlfriends for shopping and lunch expeditions. A movement was born.
In the following years CRAVE rocked the Seattle social scene. Hundreds attended the first party in 2003 and thousands have attended CRAVE parties since. In 2005, CRAVE expanded from Seattle to more than 20 additional markets, delivering an excellent excuse for girlfriends to get together across the world. CRAVE also turned its attention more to the business side of things and began hosting popular business chats and symposiums for women business owners.
Now prominent in more than 35 US and international cities such as Chicago, Los Angeles, Washington DC, Vancouver and Amsterdam, the CRAVE team is hard at work developing new CRAVEguides, bringing entreprenesses together, and spreading the word about women-owned businesses.