New times in Communication

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November 29, 2009 by Cristina S. | Comments (0)

The communication EXPO week is a yearly event held by InHolland HogeSchool, where students and companies are brought closer together. On one side by a great offer of guest lectures from national and international organizations. And on another side by strong pitches, where students work on a case for a week in order to solve a communication related issue for the companies.
This year the Expo theme is ‘New times in Communication’. “Hereby we will concentrate on all communication developments of the past, present and future. The new media is the highlight during this event, at which we will look back on the past, retro in a playful way.”

Last week, CRAVE amsterdam participated in the event as a guest lecturer.
I am delighted to see that the university has intention to let these young students get involved with the real business world. Marketing requires not only the attractive creativity but also the practical sense. It is important to integrate the new ideas from these young people, while proceeding the concept with the more practical steps. It is win-win situation if the students ideas are being considered: students learn the lesson and the companies get the direct contribution from the markets.
At the end of the event I was happy to see that our CRAVE team won the student competition within the university.

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