Interview with Spier Roos: “Preferably a little bit different”

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February 1, 2010 by Cristina | Comments (0)

LieverAnders (‘preferably a little bit different’) is an online marketing agency, with a distinct focus on social media. LieverAnders develops effective online marketing concepts, advises on what social media could do for your brand and helps implementing the chosen strategy. LieverAnders has a great track record, with lots of expertise and an overwhelming network of internet professionals.

How would you describe your business in exactly three adjectives?

Vibrant. Innovative. Challenging

What are your most popular products or services?

Strategical online media advise, interactive consultancy and workshops

People may be surprised to know…

All brands are able to create a buzz with little means.

What or who inspired you to start your business?

My business associate, Nathalie van der Ploeg, and I just knew we wanted to start a business someday together. We have so many inspiring ideas, it is just meant to be! Besides, we both come from entrepreneurial backgrounds, so for us it is quite normal to start our own business.

Who is your role model or mentor?

People like Annemarie van Gaal, Tony Hsieh, Eckhart Wintzen and Richard Branson inspire me every day.

What business mistake have you made that you will not repeat?

I made plenty! All meaningful and worthwhile.

How do you spend your free time?

I love to spend as much time as possible with my darling 3,5 year old daughter. She makes me tick and inspires me with new insights. Of course I also love to go out and have dinner with lots of friends, with lots of food and delicious wine.

What is your indulgence?

The idea of having a great concept at the tip of my tongue… And chocolate.

Where is your favorite place to go with your girlfriends?

I don’t care where it is, as long as there is a big table where we can sit, drink lots of tea and chat.

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