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Archive for March, 2010

Interview with Kerrie Finch from FinchFactor

Wednesday, March 31st, 2010

Kerrie Finch is the Director of FinchFactor, an Amsterdam-based PR consultancy focused on advertising, digital and design. FinchFactor is recognized as one of Europe’s experts in how creative companies position and present themselves – both locally and internationally. The PR consultancy specializes in companies working within the advertising, digital, and design industries, who are looking for a reality check on where they stand in the market, with a view to developing their brand’s impact, across borders. Apart from being an advertising maven, Kerrie holds two columns in Netherlands’s most respected advertising magazines Adformatie and YouAdDaily.

How would you describe your business in exactly three adjectives?
Distinctive. Accomplished. Innovative.

What are your most popular products or services?
Our expertise focuses on using PR consultancy – in its broadest, most eclectic, sense – both for international reputation management and to support business development.

People may be surprised to know…
I only learned to drive at the age of 38. Within six months I was on a month-long road trip, on my own, across the USA.

What or who inspired you to start your business?
Amsterdam inspired me. There is a huge advertising, design and digital industry here. Creative companies see the city as a hub for international business. I wanted to be a part of that.

Who is your role model or mentor?
I have a few, including a brilliant and inspirational business coach, Fiona Harrold: http://www.fionaharrold.com/

What business mistake have you made that you will not repeat?
Working with clients who don’t respect the work we do at FinchFactor. Never again.

How do you spend your free time?
Watching movies, eating out, creative writing, and sleeping. Mostly sleeping.

What is your indulgence?
Travel, definitely. It doesn’t have to be exotic, luxurious or glamorous, but it does have to be a quality experience.

Where is your favorite place to go with your girlfriends?

Anywhere that serves a first-rate cocktail. Once we’ve found it, it’s hard to get rid of us.

Add More ~ing To Your Life

Monday, March 29th, 2010

In her debut book, Add More ~ing To Your Life, motivational speaker and life coach Gabrielle Bernstein takes readers on a fun and fulfilling journey to happiness in 30 days. She promotes writing, meditation, and movement as ways to combat ego and release romantic illusions. For every goal in her book, she lays out an Equation with multiple steps packed with reflection and perspective. Some of her unique blues-blasting concepts include compiling a Compassion List, creating a Personal-Shift Statement, and ceasing to Future Trip. By the end of the book she’s created an arsenal of happiness-promoting exercises to conquer negative thinking and create personal change. Read on to learn more about this gifted guru and what she craves.

What is your motto, slogan, or theme song?
Expect Miracles

What’s the best advice you’ve been given?
The best advice I was ever given was from my mother when she told me that meditation would guide me to serenity.

In a past life you were…
A preacher in South America.

How do you get ready to write?
I clean my desk. Then I meditate. Following my meditation I write an outline. I’m a mess without an outline. I turn off my phone and I unplug the Internet. Then I start writing.

What’s a place that inspires you and why?
The place where I’m most inspired is in Abadiania Brazil. I travel to Abadiania, the home of psychic surgeon and spiritual healer John of God. When I am in Brazil with John of God and his team of mediums I feel my strongest sense of inspiration.

What makes you feel most CRAVE – able?
My authenticity. What you see is what you get.

What’s a cause you are passionate about and why?
I feel deeply connected to helping people overcome addiction and more specifically the issue of teenage suicide due to prescription drugs. I am a recovering drug addict and I am very transparent about my sobriety in order to help others recover. I plan to write a book on overcoming addiction in all areas of life.

What makes you laugh so hard you cry?
So many things. I don’t know where to begin…

In 10 years you want to be…
In 10 years I plan to be known as the messenger for happiness for the next generation. I will have a television show and several published books. I will be a mother and dwell in New York City and in a warm weather climate.

Describe yourself in 5 words.
I am spirited, loquacious, alive, connected, love

* This publication was sent to the CRAVEcompany for review

Fashion Sense is a Relative Term

Wednesday, March 24th, 2010

In honor of the recent Fashion Week hoopla, I thought I’d share my fashion “sense” and I use that term quite loosely. For those of you that have read the CRAVE Crack Up blogs, you’ve quickly come to learn I am “challenged” in many areas of my life that include domestically, home interiorally, culinarily, and more. Fashion is no exception….I have narrowly escaped being featured in the black-boxed face photo in many a fashion magazine.

Every Spring I am inspired to clean out the closet, buy some colorful shoes and skip around looking cute. I pledge to wear a pretty floral print dress just because they look so dang fun on the TV ads but then realize I would actually have to shave my legs.

I adore all the fabulous sunglasses but find myself still sporting the $3.99 pair I bought at the Ritzville AM/PM after a long night. I vowed to never buy expensive eyewear because I was sure I’d lose or break them…these signature shades I picked up near the corn dogs have lasted me five years, naturally!

Each April I travel to Las Vegas for some much needed girl fun. One year I committed myself to having the right “Vegas” shoes, so I splurged. I found just the right pair of smoking hot black strappy pumps. When I got there, I made it from my room to the elevator in the hotel before I had to return to the room for my flip flops. They looked super cute in the pre-func party pics though.

A southern friend once sent me a Spring purse set. By “set” I mean that it looked like one of those Christmas dolls that you open and find 15 more mini-Christmas dolls inside, only this had a matching wallet, sunglass case, etc., it had a million pieces. I had no idea what to do with all of them but they sure were cute. Don’t be surprised that I don’t have a purse “set”…I just recently realized you should have more than one bag for different seasons.

Speaking of seasons, when I lived in the south I was outcast due to my major faux pas of wearing white heels before Easter. Silly me, it had been 80 degrees since New Year’s Eve so I figured white shoes with my cute floral skirt would work. The fashion police literally showed up and locked me in a dressing room at Dillard’s until Easter for that high crime.

You might say I am a “function over form” kind of gal. I am all about comfort and all my jeans have to do is at least accommodate my cell phone and lip gloss.

I do love coats, it’s a strange addiction but I must have a hundred in my closet. Ok, 50% are fleece, but I do dig the outer layer action. Funny thing is I am always so warm, I rarely wear them, not just because most of them would look ridiculous with my floral dress but also because I don’t want to be bothered with carrying one around. I would probably leave it in some coat check somewhere and lose it….like my $3.99 expensive eyewear.

Here’s to putting on a pretty floral dress and skipping around looking cute this Spring!

Do It Yourself Design Inspirations We CRAVE

Monday, March 22nd, 2010

Spring is finally just around the corner. We are gearing up to do all our regular spring cleaning tasks – flip mattresses, wash curtains, and finally organize our junk drawers. One of the highlights of spring is rebirth and getting a new lease on life . Well, how about doing the same for your home or an old piece of furniture? Small changes are sure to make a large difference in any home! We love to turn to designspongeonline.com for inspiration and really love the before & after posts. Check out some of our favorite makeovers:

Do you have any home DIYs plans for spring?

CRAVE up your St. Patrick’s Day

Tuesday, March 16th, 2010

St. Patrick’s Day is tomorrow and whether you are of Irish heritage or not, it is a great excuse to dress up in green, drink Guinness and eat corned beef and cabbage. In case the traditional Irish feast isn’t your thing we have come up with a few cool ways that you can celebrate St. Patrick’s Day with your girlfriends. So grab your green, your “Kiss Me I’m Irish” sticker and a few gal pals and celebrate with us! Erin Go Bragh!

Coordinate a cocktail party with you gal pals using this fabulous party guide from Girlfriend Celebrations. Get cocktail creative with green drinks that aren’t beer. Pair these with fabulous green snacks and appetizers. Finish off the Irish ambiance by playing Celtic music in the background. As a fun party activity everyone can plant individual clovers and each guest can take home a pot to remind them of their fabulous friends.

Not into food and games? Coordinate a gift exchange with girlfriends and require that everyone purchase something that is authentically Irish. Set a spending limit so everyone gets something fun.

This year the holiday is celebrated on a Wednesday so if you aren’t in to going out and partying hard consider spending a night in watching movies. Use food coloring to dye your popcorn green and pop in a Irish “chick-flick” like PS I Love You, Tristan and Isolde , or Leap Year. All St. Patrick’s Day rules still apply so make sure your PJ’s are green!

If you want to go all out and spend the night on the town check out this fabulous St. Patrick’s Day event guide and find out what fun St. Patty’s festivities are happening in your area.

We wish you the “luck o’ the Irish” this year as you celebrate with friends. And no matter where or how you celebrate remember the old Irish adage “Before you call for one for the road be sure you know the road.” Slàinte

Het PR Bureau – “Flirting is part of new relationships”

Thursday, March 11th, 2010

Jacqueline Bosselaar of Het PR Bureau aims to make all relationships relevant. Relationships between organisation and customer, between journalist and director or between brand and consumer. Every relationship speaks for itself. Flirting is part of new relationships and, for adult relationships, trust forms the primary principle!

Het PR Bureau operates in the news industry. They  help positioning brands and organisations in their competitive markets of lifestyle & fashion, FMCG, health care, professional services firms and non-profit. In order to improve their image & fame they develop smart, creative but moreover hands-on PR strategies and activities, making use of their qualitative and extensive network of editors, bloggers, stylists, business friends and celebrities.

How would you describe your business in exactly three adjectives?
Creative, ambitious, real and always tuned for opportunities.

What are your most popular products or services?
Hot interviews, creative press mailings, qualitative press visits, online PR, our showroom and catchy PR stunts.

People may be surprised to know
…that my mom is from the tropical island Aruba.

What or who inspired you to start your business?
My positive minded dad who never is afraid of anything, my friend Barbara who managed to acquire one of her first and dream client Gucci, and my business partner Marnix who is successful without taking himself too seriously.

Who is your role model or mentor?
My business coach and sparring partner Marjolijn. I have worked with her from the very moment we started our agency. She is my best business decision ever.

What business mistake have you made that you will not repeat?
Working for a big-name-client who refused working on the basis of an equal relationship.

How do you spend your free time?

Snowboarding, cycling and tennis (all in good weather conditions), traveling and city trips, photography, reading magazines.

What is your indulgence?
Shoes, traveling, and my two months old son.

Where is your favorite place to go with your girlfriends?
De Nieuwe Anita, Café Nassau, De Bakkerswinkel, and… home.

Celebrating Women’s History Month

Monday, March 8th, 2010


Did you know that March is Women’s History Month? Women’s History Month can be traced back to 1911 when the first International Women’s Day was celebrated. But it didn’t become a month long celebration until 1987. The popularity of women’s history celebrations continues to spread as more people are becoming aware of the contributions of women and girls. A President’s Commission on the Celebration of Women in History in America recently sponsored hearings in many parts of the country. The Women’s Progress Commission will soon conduct hearings to promote interest in preserving areas that are relevant in American women’s history. Some of the groups promoting this interest are state historical societies, women’s organizations, and groups such as the Girl Scouts of the USA. CRAVE would like to celebrate Women’s History month by selecting five women who have made a positive impact in the last ten years.

Hillary Clinton
During the last decade, she was First Lady, Senator, serious presidential candidate of a major political party, and Secretary of State, First former First Lady to hold major elective office, January 2001 (Senator from New York); first woman candidate for U.S. president to almost win a nomination from a major political party (declared candidacy January 2007, conceded June 2008) and first former First Lady to serve in the cabinet, in her capacity of U.S. Secretary of State, confirmed January 2009. All of this after her presidential husband cheated on her for the whole world to see. Need I say more?

Oprah Winfrey
Oprah was the first black billionaire, as reported by Forbes in April 2004. Although she is not in politics or changing laws, her power and conviction is known the world over. She has used her power again and again to shed light on good causes on everything from women who are sold into slavery to animal cruelty. Her latest endeavor is getting people to stop talking and texting on the phone while driving. She puts massive amounts of money into charitable causes and her show is now approaching an unbelievable 25 year run. In 2009 she announced that the The Oprah Winfrey Show will end in 2011. It’s hard to find a woman who doesn’t know who she is.

Melinda Gates
Melinda Gates is the co-chair of the Bill and Melinda Gates Foundation, which is the largest transparently operated private foundation in the world. The foundation is “driven by the interests and passions of the Gates family.” The primary aims of the foundation are, globally, to enhance healthcare and reduce extreme poverty, and in America, to expand educational opportunities and access to information technology. The foundation, based in Seattle, Washington, has an endowment of US$35.1 billion as of October 1, 2008. The scale of the foundation and the way it seeks to apply business techniques to giving makes it one of the leaders in the philanthrocapitalism revolution in global philanthropy. In 2007 its founders were ranked as the second most generous philanthropists in America. Bill and Melinda were also named Time magazine’s Persons of the Year in December 2005.

Michelle Obama
Because Michelle is the first African American first lady and the first wife of an African American President, she has an influence and gets attention that prior first ladies may not have received. Michelle represents the loving, working mother who came from difficult circumstances, had the opportunity to attend an Ivy League school, and achieve great things in the causes that she’s taken on as a lawyer, and now, as a first lady. Even her fashion sense is turning heads because she tends to wear little known designers, giving them well-deserved attention, instead of going for the more typical pricier names that everyone would expect. When Michelle decided to grow a vegetable garden outside the White-House, all of a sudden it was all the rage. Right now she is taking on reducing childhood obesity and encouraging children to have a healthy active lifestyle.

Ellen DeGeneres
Though it is easy to argue that Ellen doesn’t have half the achievements under her belt as any of the rest of these women do, her talk show and her name have become so synonymous with positivity and acceptance, it seems that laughter really is the best medicine. Besides being widely adored and accepted as an openly gay woman, Ellen and her talk show have won the daytime Emmy for Best Talk Show and talk show host 4 years in a row and the show averages about 3.0 million viewers per episode, according to daytime television ratings, which makes it one of the highest-viewed daytime shows. The refreshing style of her humor and the unyielding extent of her kindness make her a stand out woman of the last decade.

Information from wikipedia.com.

Best of Baby Shower Gifts

Thursday, March 4th, 2010

Nothing is quite as special as welcoming a new baby into the world. And well it can be easy and fun to shop from the traditional baby registry – many new moms CRAVE a different approach. For this week’s Best of we compiled a list of shops around the area that provide a unique selection of gifts for baby and mom. The Best of Baby Shower Gifts is sure to bring a smile to the face of the new baby – and the new mom of course!

Happyrainydays

Who said rainy days have to be depressive? Check these happy outfits, they will put a smile on your face. Pedaling through the rainy weather, Michelle van der Burgh and Astrid de Groot could just not find the right rainwear which is good, fun AND functional. So they decided to go make it their self. They have a special knowledge of materials and production quality. Its production aims to the highest quality. Check the

Het kleine warenhuis

This shop is filled with own designs and many homemade objects, also antique toys.
Everything in the shop is for sale but also to be ordered in any shape or color you want. The children’s gallery, the boxes, treasure chests, chandeliers with old toys and handmade jewelry can all be adjusted to taste or by agreement, made specifically for the customer. In  Het Kleine Warenhuis you can also find your own creative way. Stefanie Meijs, the owner of the shop, inspires and teaches crafts in workshops. She also hold  birthday parties for children in her shop.

Liv-inn

Liv-inn is for kids and moms, here you can find the nicest garments for babies and children up to 14 years old as well as nice gifts for moms. Every season they sell cheerful, colorful, beautiful clothing, from brands like: Lola Amor, Eager Beaver, Vingino, Mim-Pi, Seven Ones Even, Beebielove, Noppies, Tuuf’s World and Petit Bateau. They also sell beautiful toys for children under 4 years.

Madre Perla

We want wow. Every day and from day one. For girls and boys from the age of 0,  up to European size 128. And we celebrate imagination. We’re not afraid to express ourselves. On the contrary, we dress to express. Check their website!

Shak-shuka

The very own eco boutique filled with stylish organic and eco-friendly goods for baby, child and mama. They are out to dispel the myth that green and sylish are incompatible. Shak shuka aims to prove that eco-friendly goods don’t have to cost the earth. Check their beautiful daily blog, it includes tips on green living, recipes and raising a family organically, all with a sense of humor!

Zazou

Zazou is the Hippest web shop that offers branded children’s fashion, trendy accessories and baby shower gifts. Zazou has the total range, from elegant and simple basics to the newest trends and creative prints, not just the same old same old we’ve been used to seeing in the children’s department. They even have black! Zazou.eu stands for quality Dutch Design kids’ fashion, clothes and accessories that are creative, original, comfy, easy to care for, often produced in a sustainable manner and made of organic cotton. Balancing on the front line of fashion, their clothes exude style, cheekiness and a playful allure, in an array of colours that is always right on target.

Whether “it’s a boy” or a girl – these shops are sure to have a one of a kind gift for baby’s and moms of all styles!

Interview with Constance Hage – I try to give my readers a smile a day

Wednesday, March 3rd, 2010

Because we like to share ideas and thoughts with other women, specially about shopping, Constance Hage from Shoppen.blogo.nl & ladygadgets.blogo.nl writes two women blog-magazines: ”I like to keep my online Shopaholicfriends updated about fashion, gadgets, beauty and lots more. My opinions are objective and clear: what you see, is was you get! I try to give my readers a smile a day.”

How would you describe your business in exactly three adjectives?
glamourous, fun, inspiration

What are your most popular products or services?
My articles about Ugg boots/shoes and slippers, still (after a few years) the most populair boots around. I have more than 1.200 comments about Ugg Australia.

People may be surprised to know…
Once I have been given the names ‘Nerdina’ (a female nerd) and ‘Lady Gagadgets’ and I wear these with pride.

What or who inspired you to start your business?
My husband, who asked me 5 years ago ‘what do you miss on the internet for women?’. And my reply was: ‘information about shopping and gadgets for women!’

What business mistake have you made that you will not repeat?
I have had an online shop in 1999 for cosmetics, way to early and nowadays I would never open a shop again (online or offline). I can better write about them

How do you spend your free time?
Shopping, travelling, dining, writing and searching for new stuff.

What is your indulgence?
Shoes and bags: I have my own Imelda Marcos shoecloset and a bag fits always!

Where is your favorite place to go with your girlfriends?
Having a drink or meal in a (trendy) bar, on a terrace or in a restaurant or going to the beach and afterwards have diner together. I also like to shop with my girlfriends in shoppingheaven Shanghai!

The Best Movies to Watch with Your Girlfriends

Monday, March 1st, 2010

What would we do without our girlfriends? They keep us sane when things get crazy, offer a shoulder to cry on when things get tough, encourage us to buy those shoes we just can’t live without, pig out on junk food with us after a bad breakup, and always, always make us laugh. One of our favorite things to do with our best gal pals is to pile onto the couch with plenty of buttered popcorn and indulge in a chick-flick movie-fest. Check out our picks for the movies to watch with your best girlfriends and start planning your next girl’s night in!

Beaches
Grab your tissues for this one. Its a tear-jerker but its also the story of a friendship that lasts a lifetime – CC and Hilary were totally BFF.

Thelma and Louise
Two best friends on a wild adventure, together until the end, and Brad Pitt? Sign us up!

Steel Magnolias
This one is another sob-story, but we love the story of this group of women who are there for each other through all of life’s ups and downs.

Bridget Jones’ Diary
Because Bridget’s kooky antics make us laugh every time and remind us everyone does silly things from time to time.

Fried Green Tomatoes
A testament to the strength of a woman and what she’ll do for her friends.

Breakfast at Tiffany’s
Because we all love Audrey Hepburn and we all have a little bit of Miss Holly Golightly in us.

Grease
A true guilty pleasure that we love to sing along to with our girls – a definite pick-me-up.

Sixteen Candles
Because we swoon over Jake Ryan and every girl’s high-school fantasy come true, every time we see it.

Dirty Dancing
Another guilty pleasure and classic that we know by heart and can watch with our girlfriends, time and time again.

Mean Girls
It may not be might not be your typical girl-power, female bonding kind of movie, but we all learn a lesson in the end – to support the women in our lives. Plus, its hilarious.

We could go on and on, but we’ll stop here and let you start planning which flicks to view at your next girl’s night. Hooray for girlfriends!