Het PR Bureau – “Flirting is part of new relationships”

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March 11, 2010 by Cristina S. | Comments (0)

Jacqueline Bosselaar of Het PR Bureau aims to make all relationships relevant. Relationships between organisation and customer, between journalist and director or between brand and consumer. Every relationship speaks for itself. Flirting is part of new relationships and, for adult relationships, trust forms the primary principle!

Het PR Bureau operates in the news industry. They  help positioning brands and organisations in their competitive markets of lifestyle & fashion, FMCG, health care, professional services firms and non-profit. In order to improve their image & fame they develop smart, creative but moreover hands-on PR strategies and activities, making use of their qualitative and extensive network of editors, bloggers, stylists, business friends and celebrities.

How would you describe your business in exactly three adjectives?
Creative, ambitious, real and always tuned for opportunities.

People may be surprised to know
…that my mom is from the tropical island Aruba.

What or who inspired you to start your business?
My positive minded dad who never is afraid of anything, my friend Barbara who managed to acquire one of her first and dream client Gucci, and my business partner Marnix who is successful without taking himself too seriously.

Who is your role model or mentor?
My business coach and sparring partner Marjolijn. I have worked with her from the very moment we started our agency. She is my best business decision ever.

What business mistake have you made that you will not repeat?
Working for a big-name-client who refused working on the basis of an equal relationship.

How do you spend your free time?
Snowboarding, cycling and tennis (all in good weather conditions), traveling and city trips, photography, reading magazines.

What is your indulgence?
Shoes, traveling, and my two months old son.

Where is your favorite place to go with your girlfriends?
De Nieuwe Anita, Café Nassau, De Bakkerswinkel, and… home.

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