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CRAVE CRUSH the urban girl's blog to all that you CRAVE
Tricks of the Trade
When great minds come together, amazing things can happen. When great CRAVE minds come together, amazing things DO happen! Part of our mission – along with being the go-to source for all things fab in your city – is to connect women business-owners to the resources, information, and other like-minded women that will enable their success and growth as professionals. So to offer up some advice and inspiration to all of our hard-working entreprenesses, we’ve got a handful of intelligent lady-experts opening up their book of knowledge for us. Consider it the metaphorical – and less painful form of walking a mile in their fiercely fabulous high-heeled shoes. Read on for each experts’ single most important tip for fellow entreprenesses and their favorite part about working with women in business.
Dawn McCooey- McCooey Consulting Group Inc., Woman’s Enterprise Centre
Must-do: Understand the act and the art of juggling. If you know which balls are rubber and which are glass – you can handle anything.
Love-to-do: As a business advisor with Women’s Enterprise Centre, and as a consultant, I love the energy and the synergy of women business owners. I love how they are willing to collaborate and build community.
Carlie Smith- Portobello West
Must-do: Don’t write-off any idea until you’ve looked at it from various perspectives and always run the numbers.
Love-to-do: Female business owners are very supportive of one another and are great at working together to create amazing projects and businesses!
Pauline O’Malley-Â TheRevenueBuilder
Must-do: Without sales, you don’t have a business. As a woman, you have the natural abilities to persuade others to believe in you. Women are the best sales people in the world; they just don’t know it yet!
Heather White-Â 2020 Communications
Must-do: Take action!
Love-to-do: Sitting on the shoulders of my clients and watching them make their dreams come true. Female business owners have high energy and it’s a lot of fun to be around them.
Felicia Lee-Â Ghost CEO Advisor
Must-do: You are not an island – utilize mentors, resources and communities around you to help you build your business.
Love-to-do: Many women entrepreneurs are afraid of sales. It’s been incredibly rewarding to see the transformation from fear to embracing to owning the sales process!
Katie Bennett- Double Black Diamond Coaching
Must-do: What separates my clients that get good results from my clients who get great results is commitment. 100% or 0%. There is no wiggle room on true commitment.
Love-to-do: The best part of my job is getting to help people achieve the lives and businesses they have always dreamed of.
Shauna Causey-Â Voluntweetup
Must-do: Test your limits on how generous you can be.
Love-to-do: The best part of my job is that I get to talk about dynamic ideas, inspiring people and worthwhile causes.
Maria Ross-Â Red Slice
Must-do: Make sure you know who your audience is! Get as close to defining your “ideal” customer vs. just your “average” customer.
Love-to-do: Seeing the light go off when they discover what their brand is really all about or who really is their ideal customer.
Andrea Baxter-Â Bratface Marketing
Must-do: There is nothing more beneficial to business women in a small city than to get out there, make yourself aware, and make a name for yourself.
Love-to-do: I would be lying if I didn’t say the freedom it allows me to have my own business.
Hot days, cool shades and more
The days are sweltering – and you’ll be looking hot while feeling cool in the latest accessories for sunny summertime. From sunglasses to dramatic straw hats to gorgeous swimwear, you’ll be feeling runway-ready on the beach and the streets. To celebrate the return of sunshine in our city, we’ve scoured the streets to find the best spots to find your made-for-summer accessories.
This Netherlands-based designer is best known for its high-end lingerie, but the design house also carries a line of swimwear that injects the same glamour and sexy style for pieces that are eye-catchingly stunning. Your summer holiday won’t be complete without a trend-setting piece from the “Sundressed” collection.
http://www.marliesdekkers.com/
We can’t get enough of the stuff on this site: paisley boho scarves in gorgeous corals and azurs, trendy-cool handbags, and vintage-infused sunglasses. We can already envision a bike ride through the city, a picnic packed in our tweed tote bag, 80′s round-rim sunglasses, and an art-deco inspired scarf flying behind us in the wind.
Curva BodyFashion mixes a sexy blend of European fashion with South American flair for swimwear, footwear, and clothing that is perfect for hot summer days and warm summer nights. The shop carries collection from dozens of international designers and brands that you will want to sport all year-long! We especially love the gorgeous cover-up from South Sea Pink for the ultimate poolside style.
http://www.curvabodyfashion.com/
This online hat boutique is designer for the bold fashionistas of Amsterdam. We love the daring looks and dramatic colors of the hats which can be customized using four basic templates. For summertime, there is no better way to bring ‘chic’ to your wardrobe than with a cutting-edge style from this boutique.
http://www.petsalon.nl/index.html
Dangerous Foods Hiding in Your Pantry
Do you CRAVE a healthier lifestyle? We asked one of our favorite wellness gurus, Jamie Dougherty, for some simple ways to improve your diet by cleaning out the “dangerous” foods hiding in your pantry. Here is what Jamie had to say about those last few items in your kitchen standing between you and your healthiest self.
When people begin to eat better, the food in their refrigerator changes. More fruits, fresh vegetables, organic, pasture raised diary and meat. However there is one place that is always the last vestige of unhealthy food…the pantry! Pantries are the final frontier of “hazardous for your health” foods. Pantry food must be shelf stable, meaning food items are pumped full of chemicals and preservatives to make them last longer. Processed foods are also loaded with sugar, low quality oils and genetically modified fillers that can damage our bodies.
Luckily there are a number of tasty alternatives to replace the unhealthier models. Here are a few easy pantry raiding swap-outs to get started.
Top 5 pantry foods to replace
Bread crumbs
OUT - The packaged stuff. Full of hydrogenated oils, sugar, and anti-caking agents.
IN - Make your own crumbs. Take unused stale bread, put in a food processor with sea salt, and then toast in a slow oven. Keep them in the freezer or in the pantry in a sealed container.
Broth
OUT - Bouillon cubes, powder or canned stock. Full of sugar, low quality salt, MSG, and genetically modified ingredients.
IN – Homemade or organic boxed stock (Pacific Naturals Vegetable Stock is very good).
Cooking Oils, Fats & Sprays
OUT –Aerosol oils (PAM) and vegetable shortenings. Dump the corn, peanut, vegetable, soybean, safflower oils, margarine, and Crisco.
IN - High quality extra virgin olive oil, extra virgin coconut oil, sesame oil, flaxseed & hemp oils, ghee/clarified butter, organic butter.
Salad Dressing and Sauces
OUT - Bottled dressings, marinades, sugary BBQ sauce, ketchup, soy sauce.
IN – fruit sweetened ketchup and BBQ sauce (check out Organicville), tamari/shoyu, and homemade dressings. Use good oils, balsamic/red wine vinegar, ginger/sesame oil/tamari, tahini with lemon.
Vanilla
OUT - Imitation vanilla: loaded with corn syrup and added sugars.
IN – Real vanilla extract and vanilla beans. They’re expensive, but totally worth it!
To receive your fill of healthy living tips become a JAMIE|LIVING Facebook Fan or follow her on Twitter! You can also find delicious recipes at www.jamieliving.blogspot.com.
Jamie G. Dougherty is the owner and founder of JAMIE|LIVING, Health and Lifestyle Counseling. She is an AADP certified Holistic Nutrition Counselor with a private and corporate practice that offers assistance nationwide. She is passionate about deliciously healthy food and specializes in helping her clients transform their lives through the power of nutrition and self-care.
Insight from Makeup Artist, Sheila Patel
Whether it’s just a hint of blush on our cheeks, a swab of lipgloss to our puckers, or a brush of mascara to our batting eyelashes, we all want to look and feel our best! However, with the plethora of make-up options out there, finding the right products can be quite overwhelming…what color foundation to use, what eyeshadows look best on a brown-eyed beauty, liquid eyeliner or pencil??? This is where renowned make-up artist, Sheila Patel comes into the picture. With a trained eye, a steady and skilled hand, she applies the right mixture of shadows and powders…Voila! You have your own customized look. Here is her expert advice and a video featuring the “Artist at Work”, enjoy!
What was the inspiration or motivation behind starting your business?
My sister in law, Xuan Thu Pham encouraged me to get back to doing something that I have excelled in in the past and all the credit goes to her for my getting back in.
What mistake have you made in your business that you will not repeat?
Overscheduling. Earlier on in my career when I just started out, there was a time when I was working continuously from one makeup client to another in a single day. Because I worked with more clients than I could manage in one day, I felt that I did not put in the effort and time that each client deserved. I wanted to give the focus and attention to each person, but with time against me, I was not able to do that. From that experience on, I never did that again. Each customer is special to me and I’ll only work on a client at a time – that is my philosophy.
What is your favorite make-up brand?
I like different makeup brands for different reasons. I use MAC, Shu Uemura, Glauca Rossi, NARS, Makeup Forever, Ben Nye, and Kryolan. In fact, I have so many different brands in my professional makeup toolbox that I can’t name all the brands I enjoy using. Each brand is uniquely used for different purposes and events such as TV or weddings. As an everyday favorite makeup brand, I like Bobbi Brown.
What defines the Bollywood style? Do you think it would cross-over to the U.S.?
I’m glad you asked me this question because so many people have different notions of what the “Bollywood style” is and what it really means. Coming from Mumbai and having worked with Bollywood and MTV – I see the different perceptions of how people view Bollywood. What defines the Bollywood style has more to do with what you see on a film set: the movie scenes, dance scenes, and the ensemble of women who dress up in extravagant attire along with the extravagant makeup to go with it. Bollywood is about glamour, visual performance artistry, and telling a story.
This is why a Bollywood style is not suitable for everyday looks. If you’ve ever seen a wedding scene from a Bollywood film, you’ll notice the rich colors, embroideries, and magnificent jewelry that the women are wearing. Also notice their makeup – it’s created and done up to be very dramatic. When you wear such beautiful clothes, your face is competing with it and pales in comparison to what you’re wearing. That’s why it has to look very dramatic.
I think it the Bollywood look can absolutely cross over to the U.S. if it’s in the wedding space. However, with everyday looks, it might be too much, especially without the costumes. But if you’re up for that look for yourself, why not?
What is your favorite make-up look for spring/summer?
I have this secret passion for the orange and yellow color theme. If it’s done well, it can really work for you. Case in point: you can use a yellow eyeshadow
and apply it over your eyelids. Then use an orange eyeshadow to contour the lids as well as the edges. Next, you can define your eyes with black eyeliner and mascara – and voila. Most people think they can’t use these colors, but you can!
What is the most common make-up mistakes you see people make?
Mismatched foundation has to be the topper on the list. This is the most common mistake I’d like to see people stop making. Coming from an Asian country, there is an obsession to have fair skin. People try to correct that by using light foundation. The end result? Your skin will end up looking grey. Also, some people tend to incorrectly use bronzers or foundation that’s too dark for them, which are really too orange for one’s face. This looks hideous.
A good indicator of using the proper foundation for yourself is to reference it in natural sunlight. Typically, when you buy it in the mall under fluorescent lighting, it’s easy to make the mistake of buying the wrong color for your skintone. What you can do is apply a small amount from the tester on your skin – step outside and see if it matches your skin. Just be true to your skin tone and be proud of your natural beauty.
Visit Sheila Patel at:
Website: sheilapatelsf.com
Blog: bit.ly/MakingFaces
Twitter: bit.ly/cZvamc
Facebook: bit.ly/cKLfS7
YouTube: bit.ly/91hB9F
XllentGuidance, your personal lifestyle management agency
Just new in Amsterdam or in the Netherlands or are you on your way to move? Look first into this interesting business. XllentGuidance is a Lifestyle Management agency, in Amsterdam. They offer you more time in your life, more space in your calendar and more room in your head! For expats they developed a Neighborhood Introduction Experience, where they will introduce you to your new neighborhood including its shops, networks and (expatriate) residents. You will receive all the information you need to feel comfortable and at home in your new living area. XllentGuidance also offers an Aftercare Service desk with after opening hours. At their office there are several consultants available to help you out with, amongst others,  the Dutch administration. XllentGuidance is there to help you, just to get back on your feet! LexiaEmerenciana, the owner of XllentGuidance will gladly assists you in handling your time, so you can focus on other important businesses.
How would you describe your business in exactly three adjectives?
Personal, Creative, Unique
What are your most popular products or services?
Most popular are our unique Expat services like the Neighborhood Introduction Experience and the Aftercare servicedesk. These packages make sure an Expat feels more welcome and comfortable in his new living area by taking care of their socially based needs. Introducing an expat to local shop owners, neighbors and things to do in their own neighborhood, makes a huge difference for expats and their families!
People may be surprised to know…
that I am NOT wonder woman!
What or who inspired you to start your business?
I was inspired by the urge to do something different and unique for those who are too busy in life to enjoy it!
Who is your role model or mentor?
I don’t have a particularly role model, but I have a great respect for them who are chasing their dreams with a great believe and succeed in it!
What business mistake have you made that you will not repeat?
Thinking I can do everything myself.
How do you spend your free time?
Wining, dining, laughing, dancing and running!
Where is your favorite place to go with your girlfriends?
Well…where not?! The most important thing is that we are together and have fun..and that’s basically every where we are!
How to Plan Your Perfect Summer Party with LA Glam
Planning a party can be loads of fun but let’s be totally honest…planning and attending the same party can be tough. That’s why CRAVE asked Christina Murphy, who runs LA Glam Events with her partner Erin Preuss to give us a few pointers. The good news is that with a little planning and creative magic you can host a party everyone (including you) will love!
With the summer party season about to get into full swing starting on Memorial Day Weekend it’s a perfect time to treat your friends to a love-everything-about-summer party that will set the standard for everyone else. (And no, it doesn’t require boatloads of cash or a swank Hampton’s seaside soirees.)
4 easy ways to make your Memorial Day BBQ better than everyone else’s…
1) Invites: Evites are ok, Paperless Post is so cool (but pricey) and so why stick to the norm. A trip to the 99 Cents store will yield a plethora of fun and funky ideas. It’s much less expensive than you would think to send unusual invites and it’s a great way to make your party stand out from the rest. Mix and match and let your imagination run wild. It’s half the fun.
2) Food: it’s sort of crucial to a good party. Nothing is more delicious and easy than good old fashion burgers on the grill and burgers don’t have to boring. Add an array of interesting self-serve toppings like sautéed mushrooms, arugula, bacon, avocado, etc to create a gourmet burger bar. You can even ask people to write down their custom burger, name it and take pictures for your own Burger Hall of Fame.
3) Cocktails: a trip to your local farmers market will start your inner mixologist juices flowing. Take all the favs (fresh squeezed OJ, grapefruit, lemon and lime) throw in some new twists (muddle berries, pineapple or watermelon) and some smoothie-like purees (cantaloupe, honeydew, banana and mango).Use some basic alcohols and set it all out for people to create their own signature cocktail. People love experimenting and the bonus is for the people who are going adult-beverage free they can make a killer virgin version of the same thing.
4) Décor: for some seriously-talented-crafty types décor is a hallmark of their parties. For me, with limited time, décor needs to be simple and accessible. My favorite budget friendly décor item is cotton quilt fabrics. These fabrics are your new, super crafty best friend. You can make awesome mix and match table overlays (most standard fabrics aren’t wide enough for a full table linen) but they make cute overlays either over whatever linens already have or over plain white sheets hemmed to fit your table. Mix patterns and colors to create a really festive look.
The good news is all these projects are relatively easy and don’t require a bunch of time or money. Just give yourself a week to work on your décor projects in the evening and prep your food and juices the morning of your event and you will be able to party-hardy with all your pals!
The Magnificent, Must-Have Mani/Pedi!
There are few things I love more in life than my weekly escapes to the nail salon. I step through the doors perhaps tired or stressed or frazzled by my day-to-day, and I leave an hour or two later feeling pampered and pretty and poised. I love front tables littered with fashion mags, the sweet smell of lavender mixed with polish wafting through the air, and fantastically frivolous chit-chat with estheticians and fellow manicure mavens. Here are four  100% fabulous mani/pedi spots near you!
Partners In Hair
www.partnersinhair.nl
Don’t let the name fool you - Partners In Hair specializes in more than just luscious locks. As owner, Louise, says, your nails are on display every hour of every day! Make sure they look their best with restorative hand and foot treatments and pretty polished nails…all with OPI oils, polish applications and exfoliation.
Soap Treatment Store
www.soapcompany.com
At Stephanie Litjens’ Soap Treatment Store you’ll be cared for by hand selected nail specialists using only the highest quality pamper products. I recommend The High Healer pedicure, designed especially for stilleto junkies. Enjoy a paraffin dip, fabulous foot massage and a surprise cooling finish, leaving your tootsies ready for action. I also love that STS gives you the nail file used for your pedi as a parting gift. We love freebies!
Tilly’s Nailstudio
www.tillysnailstudio.nl
Let’s not forget our local acrylic and gel nail experts! For the glam gal who wants more drama than a standard manicure can provide, check out one of Tilly Westerveld’s thriving nail studios. Tilly’s uses their own complete line of gel and acrylic products and their celeb clientele and three convenient locations make them irresistible. They also offer standard mani/pedis and other pamper services. A must try!
Bodyspice
www.bodyspice.nl
Last, but not least, Els Kiljan’s brainchild, Bodyspice, offers up a full range of body care treatments – why not make a day of it!! Enjoy your full-service mani/pedi (they’ll not only make your hands and feet LOOK beautiful, but FEEL beautiful too by sloughing away callouses and deep massaging) and then move on to facials, waxing, massage and body wraps! You deserve to be pampered!
Interview with Happy Rainy Days
Who said rain has to be sad ?  Michelle and Astrid from HappyRainyDays have started a company producing gear for rainy days with a twist. All their products are colorful, joyful and inspire great positivity. With HappyRainyDays you laugh in the rain, due to:
-Â the collecton (jacks, trenchcoats, hats) is wind,- waterrestistant and breathe
- cotton lining
- bright en happy colours and feminine design
- fits that nice and good that you want to wear HappyRainyDays all the time!
How would you describe your business in exactly three adjectives?
Happy, Functional, Stylish
What are your most popular products or services?
De trenchcoats and jackets with the happy designs
People may be surprised to know…
that you can wear our clothes also when it’s dry, because the clothes are breathable
What or who inspired you to start your business?
Our irritation that the most rainclothes are very ugly and manlike. And at the other side; the beatiful jackets in the womanshops aren’t waterresistant. Time to change this!
What business mistake have you made that you will not repeat?
To neglect you’re first feeling.
How do you spend your free time?
Michelle: sailing and family
Astrid: Running and family
What is your indulgence?
To work together
Where is your favorite place to go with your girlfriends?
With our little boat sailing on the canals of Amsterdam
You can get in touch with them on twitter too at @happyrainydays Check their collection and never let another rain pass unnoticed!
Planning a Fun in the Sun Picnic
Food always seems to taste better when enjoyed outdoors and in the company of great friends and family. So, pack your picnic basket, grab a blanket, bring some companions, and take advantage of the sunny warm weather the spring and summer months have to offer with an al fresco dining experience! Don’t sweat, planning a picnic doesn’t have to be overwhelming. Here are some fun and fuss-free ideas for planning a picnic in the fresh air and sunshine!
1. Pick a Location:
- At the Park: Whether you’re on a grassy spot in the sunlight or under the shade of a tree, a park is the perfect place to gather for a picnic! If you’re feeling guilty about leaving your beloved pooch at home, there are plenty of pet-friendly parks so you can bring Fido along!
- On a Beach: Sun, sea, and sand is the ideal combination for a picnic on the beach! Just make sure you enjoy each element separately to avoid melted, soggy, or grainy grub.
- In Your Backyard: Want to enjoy a meal outside but don’t feel like hauling a basket or cooler full of food around? No problem, a picnic in your backyard can be just as fun and probably less stressful if you happen to forget the napkins!
- On a Roof-top Patio: For those of you dwelling in the concrete jungle, many apartment and condo buildings have a roof-top patio for their residents to enjoy. The only difference? Rather than being surrounded by trees, you have adjacent skyscrapers to provide shade.
2. Picnic Menu Items:
We encourage you to be creative, but to also keep things simple with your picnic menu! Remember, you have to schlep these baskets around with limited heating or cooling available, and food poisoning is never included in the recipe for fun. Pack your picnic baskets with these simple palate pleasers, bon appetit!
- Savor: Definitely use your left-overs when you can! Roasted chicken can be used to make a yummy pasta or Caesar salad. You can also make some simple PB&J or turkey sandwiches the night before and refrigerate them until you’re ready to head out. Soft bagels with cream cheese are also a great and effortless menu option. Here are some other easy picnic recipes to consider.
- Sip: Class up your picnic with a bottle of wine to sip while you savor your meal, which is ideal if you’re enjoying a laid-back picnic on your backyard porch. For public parks and beaches, we recommend some bubbly and refreshing sparkling apple cider instead. Lemonade is also the classic beverage of choice for a sunny spring/summer picnic.
- Sweets: You can’t go wrong with brownies and cookies, which are crowd-pleasers for any age. A fresh fruit salad is delicious and nutritious, and also surprisingly portable! We generally don’t recommend packing anything that melts quickly, but if you’re having a backyard picnic you can get away with serving ice cream and popsicles!
3. Picnic Essentials NOT to Forget:
- Sunscreen/sun block: Don’t ruin your outdoor picnic with a painful sunburn, keep yourself sun protected! As the people from the land down under would say, “Slip, Slop, Slap: slip on a shirt, slop on sunscreen, and slap on a hat.”
- Insect repellant: A good idea if you’re going to be outdoors long enough for the mosquitoes to come out for their own picnic.
- Big quilt/blanket: If you’re going to be dining on the grass, sit on a big quilt or blanket to protect yourself from ants in your pants, or even worse, in your food!
- Eating utensils: Finger food is always fun, but if you plan on serving something that requires a fork, spoon, or knife, eating with your bare hands will get messy and complicated.
- Plastic bag(s): Be considerate of others and the park in which you are enjoying your picnic and clean up any trash or food waste. Also, if your pooch joined you for your picnic, please pick up behind your pawed pal as well.
- Anti-bacterial hand gel/wipes: Ahh, germs! Need we say more?
- Entertainment: Don’t dine and dash, stay a while! Bring some playing cards, a Frisbee, or play bocce ball while your tummies digest.
Our CRAVE Beauty Secrets Revealed
As fabulous as every CRAVE woman is, we all could benefit from a session of beauty secret-swapping. Long days and long nights hopping from place to amazing place can take its toll on even the most impeccably gorgeous glower. To gain insight on how the girl-about-town stays looking her best, we’ve asked our resident staff at CRAVE what types of tricks were up their sleeves. And unlike other kinds of secrets, we don’t feel guilty for sharing these at all!
Hair
- Try fabric softener for a great leave-in conditioner. Dilute a 1/2 cup with 1 cup of water and for softer, fresher locks.
- For between shampoos: degrease oily hair with witch hazel. Apply to your roots with a cotton ball.
- When hair starts looking dull from too many products, use translucent face powder on the roots and brush through to give hair a subtle shine.
Skin
- To lighten age spots and sun-damaged skin, mix the juice of 1 lemon, 1 lime, 2 tablespoons of honey, and 2 ounces of plain yogurt. Gently massage into each spot weekly for noticeable results.
- For a great body exfoliant, scrub with dried coffee grounds. The caffeine in coffee also helps to stimulate the growth of new skin cells.
- Keep cucumbers for your salads and use raw potato slices to remove dark under-eye circles.
Makeup
- For lips that pop, dab a little bit of red or orange color in the center to make them appear fuller.
- To give your lashes an extra lift, warm an eyelash curler with a blow dryer before using. Lashes will stay curled for longer and this trick doesn’t even require mascara!
- When applying blush or bronzer, you should first know where to apply your glow. Bend over for 30 seconds, then slowly stand up. Where your cheeks are flushed is where you are meant to blush. Apply your blush there for a naturally rosy look.
* please take caution, CRAVE does not guarantee results
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