Vintage for the little ones – bieq

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July 30, 2010 by Cristina S. | Comments (0)

It’s vintage for little ones ! Angelique Roelofsen started bieq a few years ago. Her passion for handcrafts made this Dutch brand succeed. It evokes nostalgia and shows care and attention. Her brand sells completely hand-knitted items, everything made of pure merino wool. Merino garments are light weight, breath well and are non-irritant to the skin. Those are all important qualities, especially for toddlers and babies. Specialized in baby hats, they also sell a wide range of mittens, clothing and beautiful baby-blankets.

How would you describe your business in exactly three adjectives?
cherish, stylish, pure

What are your most popular products or services?
wide range of hand-knitted hats, mittens and the newly designed baby-blankets.

People may be surprised to know…
that really nothing is produced by machines, but everything is hand-knitted !

What or who inspired you to start your business?
my passion for handcraft and design.

Who is your role model or mentor?
not one particular person, but I see there is market for my business and my passion is really satisfied by bieq,  so I keep on going !

What business mistake have you made that you will not repeat?
not to just trust anyone and also read the fine prints..

How do you spend your free time?
with my family (boyfriend Steven and our two children Seb (11) & Puck (8)) and friends.

What is your indulgence?
have a drink with friends, gardening, jogging and …working on bieq

Where is your favorite place to go with your girlfriends?
doesn’t matter as long as I am with friends. Of course, a nice location, sunshine and some bubbles always makes it even better !

Keep tabs on Angelique’s latest creations online:
Website
Twitter
Facebook

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