Fail fast? What kind of advice is that?! Think about it. You have this brilliant idea, you’re infatuated with it, and you *know* it will be bigger than Beanie Babies and Harry Potter combined. How terrible are you going to feel if you invest your life savings, hours away from your family, and precious alone time into this venture and it fails? Do your homework. Test the waters. Find out if it will work and get it out of your system if it’s not worth it – as fast as you can. A great way to do this is “prototyping” your business before you actually launch to see if it will be the hit you’re hoping for. CRAVE founder, Melody Biringer, learned this first hand, and this month she’s sharing her lessons about prototyping businesses and failing fast. We also have great blog posts from CRAVE entreprenesses sharing their valuable tips and insights based on their experiences. Stay tuned!
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