Browse

our directory of women-owned businesses

Author Archive

CRAVE Phoenix on TV

Tuesday, May 31st, 2011

Check out this great segment featuring our CRAVE Phoenix leader Shawna introducing CRAVE to the world:

Read more here.

Tic Toc What Are You Waiting For?

Tuesday, May 10th, 2011

time's a tickin' / fail fast

Fail Fast-

It may sound like strange business advice, but I’ve invested a lot of money and years to learn this valuable lesson – so trust me.

If it seems harsh to propose failing fast, imagine the alternative of failing slowly – with the small heart attacks that never end year after year. Dare to fail fast.

Isn’t it true that everything we learn and know in life come from trial and error? From learning to walk, to starting a business, we fail in order to master. Sure, you should read all the “how to” business books and give thought to the business plan, but it will still be like learning how to swim by reading a book. It’s just not enough.

There’s been really fast (Wow Cookies-weekend) and really slow (Pike Place Market cafe-15 years) business failures in my life. My shelf life for ideas is now six months maximum. Whether I’m starting something new, or a project inside a current business, I get in, prototype, get it out there. Is it going to fly or not? The faster I know, the better.

I have no patience for perfectionists. When people tell me they are working on a business idea but waiting for the perfect time, location, or partner, my experience is that they will never launch. I don’t live in that world. You can have a Facebook page, twitter handle, and business card up today. You can design your book cover and put it out for comment before you even write the book. You can prototype a product/service and pretend you are in business before you actually take the real leaps. You can’t know what will happen (and I hope you succeed), but at the very worst your failure will be fast and you can take that idea back to the drawing board or simply pursue the next.

My two highest profit businesses as of today, were at one time certified failures. They later got reinvented, rethought, even “flipped” in an entirely new direction. They were fast failures of great value.

If you want to read more about the above businesses (and how I eventually made them work), check out my new book CRAVING SUCCESS.

CRAVE on TV!

Tuesday, March 1st, 2011

CRAVE made the news! Watch this special segment all about the power of women entrepreneurs, straight off the heels of the CRAVE Denver guide launch!

What’s The Bravest Thing You’ve Ever Done?

Wednesday, January 26th, 2011


Continuing our monthly theme of risk taking in life and business we would like to share with you this great post from Chris Guillebeau:

The Bravest Thing – I asked this question last week and was flooded with hundreds of great responses. Here are many of them, with links to the people who were brave enough to share.

ferolea: Quiting my job go around the world was easy. Coming back… that’s the bravest I’ve been.
avalonmel:  Agreed to teach uni computer science course to 130+ students when I was 22… and afraid of public speaking.
TylerLClark:  I moved halfway across the country for an unpaid internship. At the end, they offered me a job. Glad I took the risk!
opheliaswebb:  Called off my wedding. And killed a spider in the shower. Equally terrifying.

“My belief about fear and courage is that all of us are scared of all kinds of things, so the wrong approach is to pretend to be fearless. Instead, acknowledge your fears, but proceed anyway” (Chris Guillebeau).

Read more here and get started with taking your own life changing risks!

Image by NickNguyen

Video: CRAVE Women Speak Out On Risk

Tuesday, January 25th, 2011

Over the course of this month, we’ve tackled risk from many angles – from no-nonsense strategic advice to more personal affirmations that risk can be very rewarding. What’s the biggest risk you’ve taken in your business? Maybe you’re thinking of taking that risk soon? If you’re craving a little adventure, stay tuned because we’ve got four fabulous CRAVE entreprenesses sharing their experiences with risk on video for your viewing pleasure! We encourage you to watch this video and explore this month’s blog posts as you develop your own risk-taking style. Enjoy!

To learn more about the CRAVE businesses featured in this video, check out their websites below.

Barbie Hull Photography

Dish It Up!

Bella Cupcake Couture

Popcorn Pavilion

CRAVE Book Featured on the Small Screen

Friday, May 7th, 2010

Click on picture to view video

Just in time for Mother’s Day, our CRAVE guides were featured on Twin Cities Live as the perfect gift for stylish moms everywhere! Watch the clip here and see our lovely books take center-stage!

Do It Yourself Design Inspirations We CRAVE

Monday, March 22nd, 2010

Spring is finally just around the corner. We are gearing up to do all our regular spring cleaning tasks – flip mattresses, wash curtains, and finally organize our junk drawers. One of the highlights of spring is rebirth and getting a new lease on life . Well, how about doing the same for your home or an old piece of furniture? Small changes are sure to make a large difference in any home! We love to turn to designspongeonline.com for inspiration and really love the before & after posts. Check out some of our favorite makeovers:

Do you have any home DIYs plans for spring?