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Archive for the ‘Fail Fast’ Category

5 Easy Steps To Make Your Next Painting Project Fail Proof

Friday, May 27th, 2011

Having a home that you love takes time and energy, which are two things most people want more of! That is why it is important to do your homework when you are ready to start on your next painting project. Here are my easy and fail proof steps to take to ensure you select the right paint colors for your home today!

  1. Feel First. Determine how you want to feel in the space prior to looking at paint chips or fan decks. This will help you stay focused on your end result which is your desired feeling.
  2. Be a stranger in your own home. Stand at your front door and close your eyes. Then open your eyes and experience what you see. This exercise will help you select colors that are complementary since you will see several spaces.
  3. Review and determine the undertone color of the existing hard surfaces, elements such as the floor, countertop, and cabinet colors and furnishings, furniture, lighting and accessory colors, when selecting for the walls, ceilings, door and trim paint colors.
  4. Always test your paint color before you purchase. How many of us, yes me included, have more than 1 quart of “oops” paint in your basement, colors you thought would work and didn’t! Most paint companies have inexpensive sample cans that are perfect for testing.
  5. Apply 2 coats of the paint color on both the walls and ceilings in different parts of your space. It is important to see both the wall and ceiling colors next to each other to get a clear visual of how the color will look throughout the entire space. Review the colors over a few days to experience the color shifts from the changes in the natural light.

As a color consultant for over 9 years, I have experienced a lot of frustration and stress from people trying to select paint colors. My advice to you is to take your time, feel first and sample your paint colors. This is the first step in transforming your home and yourself, so enjoy the process!

Kathy Banak is an interior designer, color consultant, and founder of  Authentic Home, interior design.  Over the past 9 years I have owned and operated several paint stores and know first hand the frustration and stress many people experience when selecting paint colors.  And for many it could take months and sometimes years to make the decision. There simply are just too many paint color choices available on the market today that people just get overwhelmed.

Check out my Authentic Home Blog and connect with me on Facebook and Twitter!


Tic Toc What Are You Waiting For?

Tuesday, May 10th, 2011

time's a tickin' / fail fast

Fail Fast-

It may sound like strange business advice, but I’ve invested a lot of money and years to learn this valuable lesson – so trust me.

If it seems harsh to propose failing fast, imagine the alternative of failing slowly – with the small heart attacks that never end year after year. Dare to fail fast.

Isn’t it true that everything we learn and know in life come from trial and error? From learning to walk, to starting a business, we fail in order to master. Sure, you should read all the “how to” business books and give thought to the business plan, but it will still be like learning how to swim by reading a book. It’s just not enough.

There’s been really fast (Wow Cookies-weekend) and really slow (Pike Place Market cafe-15 years) business failures in my life. My shelf life for ideas is now six months maximum. Whether I’m starting something new, or a project inside a current business, I get in, prototype, get it out there. Is it going to fly or not? The faster I know, the better.

I have no patience for perfectionists. When people tell me they are working on a business idea but waiting for the perfect time, location, or partner, my experience is that they will never launch. I don’t live in that world. You can have a Facebook page, twitter handle, and business card up today. You can design your book cover and put it out for comment before you even write the book. You can prototype a product/service and pretend you are in business before you actually take the real leaps. You can’t know what will happen (and I hope you succeed), but at the very worst your failure will be fast and you can take that idea back to the drawing board or simply pursue the next.

My two highest profit businesses as of today, were at one time certified failures. They later got reinvented, rethought, even “flipped” in an entirely new direction. They were fast failures of great value.

If you want to read more about the above businesses (and how I eventually made them work), check out my new book CRAVING SUCCESS.

Test Early, Test Often

Friday, May 6th, 2011

We’ve all heard it: fail early, fail often. Its a mantra in the land of coding and has become perennial advice to entrepreneurs. We’ve all heard the stories: Michael Jordan misses 51% of his shots, Thomas Edison tried and failed over 1000 times trying to invent the light bulb.

So how does all that translate to you and your business? One word: TEST. Test your ideas. Forget about failure. Test early, test often.

Every entrepreneur, especially in creative fields, is terrified they will launch and hear crickets. No one wants to hold a launch party for one. Boost your chances for success by testing your ideas before you launch. Ask your market what they want before you invest time and money into creating a product.

You don’t have to pay for expensive marketing services to do a focus group. Activate your network instead.
Who makes a good test market?

Your mastermind group- It’s what they are there for. At your next meeting ask if they are willing to focus group your ideas. This is the place you can be completely honest and get open feedback. I am part of a group in which we all share parts of our projects before they go live: web copy, products, videos and concepts. Their feedback kept me from making a big mistake with a product last year. Test early!

Your family, friends and neighbors- A colleague wanted to create a product aimed at teens. He used his niece and her friends as a focus group. In his market research he found that teens don’t have a way to make purchases online. He could have wasted months trying to market on the internet. Instead, he saved tons of time by testing early and understanding his market’s distribution needs.

Your inner circle networking group or mail list- I know a coach who does free programs to a select group before she launches a paid course or product. She uses feedback from the freebie to perfect the final product. You can also offer a discount to a small beta group. The beta group’s feedback will help you refine your final offer.

Search online- There are coaches, counselors and service providers who will do free consultations or advice sessions. Sales and marketing professionals in particular often have free offers you can take advantage of. If you approach the session with very specific questions in mind you can make the most of your time.

Test your ideas before you invest time and money in a new project. Get feedback from whatever sources are available to you. Using your network to test your ideas can save you time and money.

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Deanna Lohnes is the owner of Parlance, a copywriting company aimed at small businesses. Connect with Deanna online, Facebook, and Twitter.

Introducing Our May Theme: Fail Fast!

Monday, May 2nd, 2011

Fail fast? What kind of advice is that?! Think about it. You have this brilliant idea, you’re infatuated with it, and you *know* it will be bigger than Beanie Babies and Harry Potter combined. How terrible are you going to feel if you invest your life savings, hours away from your family, and precious alone time into this venture and it fails? Do your homework. Test the waters. Find out if it will work and get it out of your system if it’s not worth it – as fast as you can. A great way to do this is “prototyping” your business before you actually launch to see if it will be the hit you’re hoping for. CRAVE founder, Melody Biringer, learned this first hand, and this month she’s sharing her lessons about prototyping businesses and failing fast. We also have great blog posts from CRAVE entreprenesses sharing their valuable tips and insights based on their experiences. Stay tuned!