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Put A Twi$t On Your Business Model

Wednesday, August 3rd, 2011

As a business owner I know you are working very hard in your business, serving clients and staying on top over everything else that needs to be managed.

But what if all the hard work you are currently doing is not necessarily the most effective way to grow your business?

A solid business is built around a business model that works. If you think you have a great business model in place then it will only take a few minutes to confirm that this is the case.

If you aren’t quite sure if your business model is functioning optimally, now is the perfect time to give it a quick check-up and find out.

When I talk about your business model I simply mean the way your business makes money. Think about these basic components:

* Your business offer products and services

* You sell them for a certain price

* A certain number of people buy them (once or even better, repeatedly)

* You deliver them in a certain way (in person, electronically, third party, etc.)

Why not revisit your business model to see if there are a few ways you can change it. This doesn’t have to be complicated, simply take a piece of paper and a pen or open a new file on your computer.

Write down all the products and services your business currently offers, the price for each, how many clients you have who purchase each offer and how frequently. Total this up, subtract your costs, and see if this structure is going to bring you the financial results you want.

Now imagine how many different ways you can upgrade your business model to attract more business and leverage what you already have.

Get creative and try out several combinations of products and services. Here are some ideas:

- Perhaps you can add something new, additional revenue streams.

- You can also think about increasing the amount of what you already deliver.

- Or maybe at this point it’s even best to remove a part that isn’t profitable.

- Consider changing the way you deliver your products and services.

- What if you didn’t change a thing except to increase the prices (speaking or pricing, when is that last time you increased the prices for your products and services)?

Let’s use the business model of a consultant as an example.

CURRENT BUSINESS MODEL

Product/Service: Consulting services delivered by the consultant alone

Price: Per hour

Clients: One at a time full time or two to three part-time

Delivery: In person

UPDATED BUSINESS MODEL

Product/Service: Consulting in person delivered by the consultant, additional consultants working for you, speaking, selling intellectual property (an ebook, audio, or other information product)

Price: Consulting per project (and part of the fee for consultants working on behalf of the consultant), speaking per event, intellectual property per item

Clients: Many at one time

Delivery: In person, automated (via the internet)

Are you starting to see the possibilities for your business? Renewing your business model can re-inspire your enthusiasm for what you do as well as increase your desire for marketing your business.

A healthy business model is the foundation for a successful business. Take time to examine your business model and make sure it is the strongest it can be.

With a few simple changes, you will probably make more money and you may even find that you don’t have to work as hard to do so. Now who doesn’t want that!

Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire! Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: fireflycoaching.com.

A warm evening at the Trelise Cooper Suite

Monday, December 20th, 2010
On the 17th of December, the same day as we had planned our CRAVE evening at the Trelise Cooper Suite, snowflakes kept on coming from the sky, covering the city in beautiful white… but also creating chaos on the roads… My own travel to the Cornelis Schuytstraat, which normally is 10 minutes by car, now took me 1,5 hours by tram. The fact that our expected full house with more than 30 RSVP’s turned into a mini-crowd with almost as much guests as models did not surprise me at all. It also did not stop us from enjoying the evening which was so well organized by the Trelise team!
When I recently came across the brand philosophy of Trelise Cooper, my immediate thought was that I wanted to share this with my CRAVE team and our members.
The guys from Ventures Valley, the company behind Trelise Cooper Europe told me that when Trelise was in Amsterdam at the end of this year, they showed her our CRAVE Amsterdam book and she said: “These are the kind of women I’m designing for! So they offered me to organize and host an evening for a selection of our CRAVE members to get to know the brand and the story of Trelise.
Our great and passionate host this evening was Ellen Hemerik and she told us how Trelise started her brand from a strong passion for style, styling, fabrics, shape and a deep wish to be financially independent. Her label stands for everything she herself stands for: A tribute to those women wo are not afraid to show their personality, who are unconventional, with courage, sense of humour and confidence in their own thoughts. To those women who are not trying to conform to the look of the season. Who are brave. Sexy. Who are vulnerable at heart but strong when they need to be. Nanny de Bruin is a well-known stylist, editor and visual strategist in the fashion, lifestyle and television industry and when she was asked for the role as director Europe of Trelise Cooper she told us she almost immediately said ‘yes’ ! Nanny understands how Trelise thinks and she knows how to work with her garments. Personally I love the way Nanny has styled the models, showing us silhouttes, combinations and ideas that are new and inspiring without making you feel uncomfortable. I also feel that putting a manager with a styling background and reputation like Nanny in charge of a fashion label will add up to the
brand experience. Although our group of guests was very small, the story, the collection and the champagne was great! I can honestly say we had a fantastic, high-brow evening.
And the good news is: We will organize another fashion night out at the Trelise Cooper Suite in spring next year…when there’s no snow to keep you from coming! To get in the mood please have a look at our photogallery of the evening.

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This post was written by Isrid van Geuns of Isworks and the created by Cristina Stoian of Crisspix

September 13, 2010 CRAVEparty BOOK LAUNCH

Tuesday, September 14th, 2010

Last night The CRAVE company launched its first edition of the CRAVEbook in Europe, Amsterdam. CRAVE Amsterdam, The Urban Girl’s Manifesto is the ultimate guide to the places women crave in Amsterdam. Over 150 female entrepreneurs showing their businesses in and around Amsterdam, from shop owners to coaches from chocolate and beverage to cosmetics and Idea concepts. It is all there and waiting for you!

We are at the Hotel Casa 400 in Amsterdam waiting to kick off…

We found our way through the oranges and limes to the press room. Melody Biringer, the founder of the CRAVE company, states that Amsterdam was the ‘real mission’ and that it took her eight years to finally get there. You can see that she is very proud that it’s been accomplished and introduces several women who joined the CRAVE Amsterdam guide to say something about their businesses.

In the spotlights

Catriona Ravelli is the owner of ZZP Adviescafé and talks about a new concept called LaptopLounge where we will have our drinks later on. Margriet Darwinkel from Happy Family Life mentions the Family Organizer and that it is all about ‘back to the basics’ and parenting from the heart. Antoinette Gast from Tuyu started her own business in developing business gifts when she was looking for a job. For her Tuyu is the combination of ‘helping other people’, ‘business sense’ and ‘beautiful products’. And the website for mothers and pregnant women called Trotsemoeders.nl is founded by proud mother Mira Ahles. She accentuates how difficult it is for her, as a mother of three little children and having her own business, to keep her household tide and clean. What started as a joke on twitter popped up as the ‘Club van slechte huisvrouwen’ and already is a huge success that led to radio interviews and is booming in the media at this moment. After all the enthusiastic talks from these entrepreneurs we are invited for the Book Launch and drinks in the Laptop Lounge.

LaptopLounge

The LaptopLounge is a new concept owned by Marijke Krabbenbos from IdeaCompany and Catriona Ravelli from ZZP Adviescafé. The Laptop Lounge is located in the bar of Hotel Casa 400. The concept is about giving you a place to work and connect with other people. You can either work there on your own, join for plenary coffees and lunches if you like, have brainstorm sessions with others or simply share ideas. It’s all about Working & Connecting with the idea that everyone can learn from each other! You can become a member via www.laptoplounge.nl or just get a day card at the hotel reception. The atmosphere in the Laptop Lounge is excellent and a good combination of feeling at home and work vibes. And now it’s filled with all the business girls and a few men. You can get drinks at the bar, plates with sushi from Sushi Time, little exquisite treats from Lombardo’s, and other finger food comes by, including the fabulous raw pie chocolates from Diana Store’s Raw Superfoods. Let the CRAVE party start!

Welcome CRAVE Amsterdam

Melody Biringer welcomes us all and tells what inspired her to found the CRAVE company. Her whole life she lived in Seattle running her businesses and mainly saw her best friends just twice a year. That was not acceptable and she threw a party for all of them and the CRAVE party had been born and since then held every month. When she got to know The Netherlands she fell for the Dutch cookies ‘stroopwafels’ at Schiphol and had similar feelings over here as she has in Seattle. Basically it felt like home coming. She rented a flat for nearly three months and learned to ride a bike the way Dutch people do. Finally she brought the Orange Bikes from Tulpfietsen to Seattle as well! Here in Amsterdam she was wondering “where are all the female entrepreneurs?” and decided to bring CRAVE to Amsterdam. She brought CRAVE to more than twenty cities in the US, two in Canada and Amsterdam is the first one in Europe. She emphasizes that she wants to start a movement in Amsterdam. Melody gives a special thanks to her fabulous team and asks them to come on stage.

CRAVE Amsterdam team

Cristina Stoian is introduced as ‘the glue that holds everything together’. She had much fun taking all the pictures for the CRAVE Amsterdam book and it helped starting her own photography business with Crisspix. She thanks all the photographers who helped and assisted her with a special thanks to Paul Butterfield who was her mental coach.

Isrid van Geuns comes up and expresses that she likes the effect of meeting through social media. She started 1,5 year ago again as a female entrepreneur with IS WORKS and she met many new women that are all so enthusiastic. Her moto is “Real success is finding your lifework in the work that you love”. She is proud about the CRAVE Amsterdam guide and states we all should make a platform by doing things together and bundle our strengths.

“They’re all great women. Why didn’t I know them before”, says Athalie Stegeman from Lotus Living, referring to the period when she just met some female entrepreneurs through CRAVE. There now are 1200 people that are interested in CRAVE and they start connecting through the guide and CRAVE platform. She learned that all the business women have such great spirit! Athalie finishes her talk with “Bring us forward with all we do.”

Melody again thanks her team and emphasizes we should pass the CRAVE word!

While the CRAVE party continues and all women are connecting, searching for new contacts, looking for old ones and catching up with friends, the drinks and bites passes. At the end there is even a bicycle to win for all the ladies who handed in their business cards. The bicycle is sponsored by Marjolijn van Oordt, the owner of Tulpfietsen. And the lucky winner is Fenje Bolt from TEA BAR. Congrats Fenje! When leaving the LaptopLounge there are CRAVE Amsterdam give-away tea bags from the tea bar to bring home with you.

This is what CRAVE is all about, and the CRAVE Amsterdam book launch is a great success!

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This post was written for the CRAVE company by Marjon Parmentier, who worked as editor for the online magazine vrOuw.nl and was responsible for partnerships, public relations, writing articles about spirituality and female related subjects and other content for the website. With her business background she thought that what she did at vrOuw.nl, she could do for various websites/organizations. She is passionate about people and why they do what they do!

Therefore she recently started PARMsupport in order to support other persons with their organization/website by various activities, such as supplying content for websites, writing articles, workshops, project support and other. For her it is all about People, Communication, (Business) Spirituality, Female Strength (girl power), Eco/ sustainability and Health. Soon you can check her out via www.PARMsupport.com.

The story of the CRAVE Amsterdam Brand Scent

Saturday, September 11th, 2010

At Casa 400 the CRAVE book launch experience will get a 4D dimension. With the sponsoring services of The Perfume Lounge the Casa 400 Hotel will get a unique CRAVE Scent. The CRAVE Amsterdam scent is a unique blend that brings together a touch of Amsterdam, Sophistication, Entrepreneurship and female proud. It is a great sensory symbol for CRAVE Amsterdam and a first for The CRAVE Company.

Most Media companies focus on publishing. At The CRAVE Company we prefer to focus on the connections. The CRAVE Amsterdam book is an important visible aspect of creating connections because of the exposure of female entrepreneurs getting connected to share business experiences and opportunities. The power of scent is one that entrepreneur Athalie Stegeman shared with Tanja Deurloo. The two entrepreneurs joined forces to develop unique custom scented gift cards which soon will be available at Audiotainment. At the booklaunch, Tanja offers CRAVE visitors the power of scent marketing services that she is delivering to business and service companies.  Did you know that the power of scent marketing is the power of emotional branding? Providing a pleasant buying experience is key in attracting new customers. But most of the importance goes to creating a loyal customer basis. The Perfume Lounge knows all about the power of scents and is offering CRAVE the 4D experience as a proof of concept. Are you curious about the CRAVE Amsterdam scent? Come and visit us at the booklaunch!

Suffering from Skin Damage this Summer? Fight it with these Foods!

Monday, August 16th, 2010


We all want beautiful skin, especially during the “skin showing” months of summer. So how do we get it without spending a fortune at the Clinique counter? By eating antioxidant rich foods, that’s how. Your skin, just like every other organ in your body, needs antioxidant laden foods to keep it healthy and toxin free. Here are some of the most important foods to eat for beautiful skin. Try to get these delicious foods into your diet as often as possible and I promise you will love the results.

Foods for beautiful skin:

Sunflower seeds, Swiss chard, and almonds- What do they all have in common? Vitamin E! Vitamin E works to protect skin from ultra violet rays and rejuvenate the cells. Sauté swiss chard with garlic and olive oil and top with a mix of toasted almonds and sunflower seeds. Vitamin E never tasted so good!

Cauliflower, walnuts, and cabbage- Did you think wild salmon was the only place to get Omega 3 fatty acids? Well get excited because they are in vegetables too! Omega 3’s are essential in creating beautiful skin for they help maintain cell membranes. It is these membranes that act as barriers for the body, letting water and nutrients in, and keeping toxins out. Make an easy cabbage slaw topped with walnuts then steam cauliflower and serve with a lemon tahini sauce (also packed with Vitamin C). After these two dishes, your skin will be good to go!

Carrots, Kale, and Apricots- Not only are these foods quick and easy to get your hands on, they also serve up a giant does of Vitamin A (aka Beta Carotene). Vitamin A is involved in the repair and growth of body tissues, which is particularly beneficial when dealing with sun damaged skin. Stir-fry carrots and kale with garlic, ginger, and soy sauce for a great side dish. For the apricots, try throwing them on the grill for a great summer dessert!

Bell peppers, broccoli, and strawberries- Loaded with more vitamin C than an orange, these foods work to create collagen in the skin and protect your lovely epidermis from oxidative stress. Best ways to eat them? Grill the peppers and broccoli or eat them raw with hummus. As for strawberries, just pop them in your mouth (or put them in a crisp).

Shitake mushrooms, cod and shrimp- Mushrooms (both shittake and crimini), cod, and shrimp are chock full of selenium, a potent nutrient that promotes skin elasticity and quality. Broil cod with a fresh tomatoes and basil. For the shrimp and mushrooms, toss them into an easy Thai curry. So good!

*This post was written by Jamie Dougherty for the Please feel free to contact Jamie with questions or to share your health, wellness and foodie stories. Email: jamiegd@jamieliving.com Facebook: JAMIE LIVING Twitter:JAMIE LIVING

Bloggers To Watch Out For: Fashionistas

Monday, August 2nd, 2010

From runway show recaps to laid-back street looks, the world of fashion blogging is a vibrant virtual scene. It’s not necessarily about the newest, hottest, or spendiest trend — it’s about the textiles, color palettes and silhouettes that make us feel gorgeous.

For a jolt of wardrobe inspiration to pull you through the dog days of summer, bookmark Jazzi McGilbert, Sally McGraw and “Miss” James Kicinski. While their personal styles may diverge, their message is the same: get dressed, and get going!

Jazzi McGilbert of JazziMcG.com

Thrift store scenester? Or haute couture hound? Jazzi McGilbert (aka Jazzi McG) confidently struts straight down the center of the spectrum. Her blog traipses through the world of high fashion, throws the spotlight on intimate “intern confessionals” and shares a few DIY treasures (Alexander Wang sock garters, anyone?). As Jazzi puts it, her mission is to “let everyone know that the fashion industry can be tackled without a trust fund”. Can I get an amen, sister?

Sally McGraw of Already Pretty
Can one personal stylist change the way women view their bodies, and themselves? Sally McGraw thinks so. The lovely McGraw elevates her passion for chic clothing with an outspoken commitment to body acceptance. Blog posts like “What IS Flattering?” provide commonsense insights into topics that have frustrated shoppers since the dawn of time. And her weekly contests and giveaways — which range from cotton scarves to summer frocks to hefty gift cards — are not to be missed.

“Miss” James Kicinski of Bleubird Vintage
Chic baby mama. Vinyl record collector. Frilly knicker designer. Miss James is a retro inspiration — and a drop-dead gorgeous one, at that. In addition to writing about her latest Etsy obsessions and selling dreamy vintage-inspired collections through her online shop, James also blogs over at N.E.E.T. magazine. Best of luck as she stylishly feathers the nest for her new baby (due in July). What a busy little bird!

*This post was written by Alexandra Franzen for the CRAVE company:

ALEXANDRA FRANZEN is a writer + editor + organization freak. She designs rockstar resumes, leads personal branding jam sessions, writes marketing copy and teaches wallflowers how to hustle like a gangsta’. You can find her blogging up a storm at Unicorns for Socialism and tweeting away @alex_franzen.

Featuring new talents in leather design – Sanne Gils

Monday, July 19th, 2010

We love meeting women that make their passion a successful business out of it. Just recently we meet one of Amsterdam’s new talents in leather design, Sanne Gils, owner of Sanne Gils Bags & Accessories. Her designs are handmade in small quantities, which means that each bag is unique. The starting point of her designs is the material, the leather. The leather is carefully selected according to suppleness, colour and structure. One of her unique ideas we liked the most was her “pump ups”. She creates custom chique covers for your shoes and bags so you can achieve different looks for different occasions to go with your wardrobe.

Sanne Gils Bags & Accessories can be found at www.sannegils.nl and several shops in The Netherlands.

How would you describe your business in exactly three adjectives?
Stylish. Daring. Colourful.

What are your most popular products or services?
The most popular products are the bags, ‘pump ups’. ‘Pump ups’ are covers for your pumps or boots. You can give your pump another look every time

People may be surprised to know…
All the designs have their own name, like: Thula, Juffs or Flo

What or who inspired you to start your business?
I was inspired by all kind of little stores in town who sell their on personal designs

Who is your role model or mentor?
Other people who make beautiful designs and run their own business

What business mistake have you made that you will not repeat?
I learned to always pick up the phone, because you can miss great opportunities by not doing so.

How do you spend your free time?
When I have free time, I spend it in company of good friends. I like to cook and make nice dinners for them.

What is your indulgence?
I like to give every woman a beautiful bag and make her feel wonderful!

Where is your favorite place to go with your girlfriends?
A good restaurant, a nice evening and some good Italian food

Connections Galore!

Wednesday, July 14th, 2010

When running a business (or just running your life), you are constantly making new connections. Whether you are heading up an event, composing a website or publicizing your blog- you are building up your network of people you need to know. We are constantly CRAVEing assistance from professionals that can give us good advice and help us grow. We have scoured the Amsterdam area and found some women owned businesses that will do the trick!

CoBuro
Coordinated and organized, these event planners will have any event requests you have covered. From organizing events to developing products CoBuro is effective, efficient, creative, and flexible. They believe in getting to know their clients and move towards truly knowing them in order to better serve them.

Toute Media
Specializing as an independent PR and media consultant, Fabienne de Vries is ready to help business professions create the best business possible. With her company Toute Media she offers presentation services for business events but also empowers other people with presentation skills individually through coaching personal performance.

So PR
Here is a public relations office that will get your business not only on its feet, but moving and growing! So PR claim to take PR and marketing to a whole new and higher level. They don’t just market a brand; they develop an all around philosophy and strategy in a remarkable way.

Classy and Fabulous: Meet piastyle

Monday, July 12th, 2010

Besides being a high level personal stylist, Pia Jacobsen can now add author to her list of accomplishments. Pia’s style is classic and chic, and she helps her clients create a coordinated wardrobe that reflects their personal tastes with a refined touch. Her new book “pia…me” is Pia’s answer to some of the “questionable choices” made by women she has seen, and is aimed at helping women to develop their own personal style. At CRAVE we respect any woman who isn’t afraid to call it like shes sees it. Read our interview with Pia for an inside fashion scoop. Click here to find Pia’s book!

What are your wardrobe staples?
I’m pretty classic, personally. I have a uniform that is primarily black in the winter, white in the summer. It’s calming to me.

What do you think is the worst fashion trend right now?
I don’t know if it is so much a trend as a mistake. Bra straps, particularly the industrial strength ones are not meant to be seen. Check the rear view, choose the right kind of bra, or have lingerie straps sewn into your clothes. This trend is like a recurring nightmare.

Trends are best when they become ….
Not trendy. When a trend lasts more than a season or two, and becomes part of the fashion vernacular, it means it works, or at least appeals to a lot of women. I don’t believe in investing a lot of money in a trendy item. However, when it has proven itself after a season or two, and it works for you, buy the best quality you can afford.

What is an easy piece of style advice you wish more women would follow?
After you are completely dressed and accessorized, look in the mirror and take one thing off. A little goes a long way.

What was the hardest part about writing your book?
Letting it go.

What do you want your readers to get out of reading “pia….me”?
I want my readers to understand that while it is important to care about how you look, and to put your best foot forward, it is just a means to becoming all you can be. It is infinitely more important to learn to like yourself, to live with confidence, to establish boundaries, to live your dreams and to become self sufficient. As I say in my lectures, “walk the goddess walk”.

As a fashion stylist, how do you separate your personal taste when you are dressing a client?
That is relatively easy, actually. I know my personal taste, and am very confident about it, so I am not swayed easily by trends or other influences. But because I love fashion, I can appreciate a wide variety of looks even though they may not work for me personally. I pay close attention to what my client loves in her existing wardrobe, and what her needs are in terms of travel, events, and lifestyle. Fashion, like art, should conjure up an emotional response. Her clothing should make her feel fabulous, and serve to enhance her experiences. That’s my job.

If you weren’t working in the fashion world you would be_______?
A floral designer. Hopefully, a very avant-garde floral designer living in Paris, or possibly a landscape designer on Capri.

What do you CRAVE?
Nothing material at this point in my life. I CRAVE love, friendship, honesty, Fran’s sea salt caramels, and my body at age 19.

Keep tabs on Pia’s latest fashion updates online:
Website
Blog
Twitter
Facebook

*This publication was sent to the CRAVE company for review.

Bride-to-Be Gift Ideas!

Wednesday, July 7th, 2010

Its summer! Which means wedding season is in full swing. It includes then, grabbing the gal pals and celebrating your bride-to-be’s last nights before she takes the plunge. We have looked throughout Amsterdam and found a couple fabulous places you’ll CRAVE to find creative gifts for your lady.

Marlies Dekkers
What better gift to give your gal pal but some sweet and o-so-sexy lingerie! If women’s delicates is what you’re looking for Marlies Dekkers is who to go to first. This lovely woman has designed some of the most successful and sexy lingerie of our time! With over 750 outlets worldwide, you can see she’s no small name. Her designs are flattering yet unique and will have your bride-to-be blushing but extremely grateful! To see more about this sensational woman and her designs, visit her website.

Zitara
If lingerie isn’t really the gift you were thinking, there’s always the option of jewelry! But we don’t CRAVE just any jewelry, we want it to be special. This is where Anju Madan comes in to help. She is the founder and head designer of Zitara accessories and jewelry. They are known and loved for their contempory jewelry designs with silver and semi-precious stones. With fabulous and unique designs, your gift will be greatly appreciated! To see more about their locations and products click here.