We’re CRAVE-ing Authentic Beauty

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March 29, 2010 by Laura Scholz | Comments (0)

Authentic Beauty, owned by featured entrepreness Alyson Hoag, provides women with the knowledge and skills to create an image that reflects their Authentic Self.  Authentic Beauty offers makeup lessons, Champagne and Shadows, teen lessons, bridal services, brows and more.

We’re lucky to have Alyson as a spaker at our next CRAVE Chat:  Secrets of Celebrity Entreprenesses! onMonday, March 29th at 7:00 PM at Urban Cottage. Click HERE to read more about the event and to register.

Here’s a taste of what you’ll learn from the fabulous Ms. Hoag!

How would you describe your business in exactly three adjectives?
genuine, vibrant, inspiring

What are your most popular products or services?
The Image Journey is a self discovery makeup lesson. Rather than tell a woman what she “should” look like, we believe a woman’s image should be a reflection of her authentic self. She will bring in all her makeup, and we design looks based on her unique style. She will leave with a look that’s truly her own and learn everything she needs to, in order to recreate it.

People may be surprised to know…
I have a sociology degree, I was a personal trainer for 12 years and loved racing my bicycle.

What or who inspired you to start your business?
Two things: One, I saw the Dove Real Beauty Campaign video Evolution and knew someone had to start a makeup company that was about truth in beauty. Two, I took a personal growth course which basically made me realize I was playing REALLY small in my life

How do you spend your free time?
What free time? As much as I possibly can with my family. I have a 14 year-old daughter and 16 year-old son, and my husband is my best friend.

What is your indulgence?
Really good Dark Rum

Where is your favorite place to go with your girlfriends?
My studio!

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