Lavender is a woman’s boutique that strives to offer customers a great selection of the latest trendy and fashionable styles in woman’s clothing and accessories. They hand select every piece and buy in very limited quantities to ensure exclusivity. Lavender supports several local clothing and jewelry designers and is always looking for new vendors. New merchandise arrives weekly both in store and online. Their shoppers love them because the selection is unique, special and, most importantly, affordable. Their goal is to provide outstanding value, quality and excellent customer service to all of their fashionista shoppers.
How would you describe your business in exactly three adjectives?
Trendy. Chic. Fashionable.
What are your most popular products or services?
Tops, both casual and dressy, all year around. Dresses in the spring/summer.
People may be surprised to know…
I went to graduate school for Public Health and had a career in the IT/software field prior to starting Lavender.
What or who inspired you to start your business?
It started with my first pair of designer jeans. I began accumulating so many jeans that I thought to myself, “I love jeans and clothes; I should open a boutique!”
Who is your role model or mentor?
Any business woman that is an entrepreneur. It is very inspiring and makes me strive to be successful.
What business mistake have you made that you will not repeat?
Trying to be everything to everyone. You cannot satisfy everyone unfortunately. I eventually figured out our niche-what works and does not work in our particular geographic area- and stuck with it.
How do you spend your free time?
My free time is spent with my husband and my two boys. I love watching the boys grow up. It goes by too fast.
What is your indulgence?
I love going out for a nice, quiet, relaxing dinner with just my husband. With a business and two young kids, those opportunities are rare.
Where is your favorite place to go with your girlfriends?
Anywhere for a great dinner with wine and, of course, dessert.
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