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Archive for the ‘Adorn’ Category

Introducing Ronda Smith Designs

Tuesday, March 15th, 2011

Ronda Smith Designs was born out of a love to create and design stylish and affordable jewelry for all women that is both feminine and edgy. Inspired by her faith, her designs blur the distinction between vintage and modern using natural gemstones, vintage charms and crosses with chains, leather and other repurposed materials.

Be sure to check out the Ronda Smith Designs trunk show at the GRAND RE OPENING of WEAR March 31, 2011 5-9 pm.

How would you describe your business in exactly three adjectives?
Beautiful, Stylish, Versatile

What are your most popular products or services?
Customizable hand embossed bracelets and double wrap necklaces

People may be surprised to know…
I’m a cancer survivor

What or who inspired you to start your business?
My dear friend, Chris Glavine gave me the inspiration to make my first bracelet.

Who is your role model or mentor?
I strive to be more like my Dad because I admire his patience, strength and gentleness.

What business mistake have you made that you will not repeat?
I have learned to handle my mistakes by maintaining perspective and having a sense of humor.

How do you spend your free time?
Laughing with my 3 beautiful children and husband

What is your indulgence?
Cookie cake

Where is your favorite place to go with your girlfriends?
Doesn’t matter where you go when your girlfriends are as great as mine, but the beach with margaritas sounds great!

Fresh Face: Amanda Wheeler

Friday, March 4th, 2011

Southern charm and elegance meets big city sass and sophistication in the form of Savannah Rae. The dazzling combination of traditional and original designs by Savannah Rae embodies the fun-loving, charismatic, flirtatious and energetic attitude of the designer, Amanda Wheeler.

How would you describe yourself in 3 words?
Caring, playful, fashionable

What is your biggest goal for the future of your business?
Savannah Rae is inspired by my family and friends. I want to provide stylish designs that look great on everyone, are affordable, and make them feel confident and comfortable. With that in mind, my long-term goal would be for boutiques and stores nationwide to carry my line. I really want to saturate the fashionable yet affordable market.

What is one thing you could not live without?
Family and friends. They have been my rock whilst taking this leap of faith to become an entrepreneur and to really follow my dream. Without their love and support, I wouldn’t have had the courage to bring Savannah Rae to life.

Other than that….. my hair straightener. :)

What is your favorite thing about living in Atlanta?
Atlanta has a lot to offer. It’s a very metropolitan city with a lot of great attractions, like the High Museum, that’s one of my favorite places. But the southern charm of the city is also very present. That’s why Atlanta is so special, because of it’s ability to balance the fast paced city life with the comfort of it’s renowned southern hospitality.

What inspired you to start your business?
My passion for fashion really took hold in high school. When I went on to do a degree in Fashion Merchandising, it was then that I realized I wanted to do the design side of things. I transferred universities to do a degree in fashion design, where I was able to learn all of the necessary technical skills. After having worked for several fashion brands, including Ralph Lauren, I felt the time was right to bring Savannah Rae to life.

Savannah Rae is inspired by my friends and family. We all have different body types, and I wanted to create designs that were not only concurrent with the latest trends but also fit them comfortably and gave them confidence. It’s important for every woman to feel comfortable in what she wears but also reflects her personality, whether it’s romantic, flirty, shy or playful.  Savannah Rae is very reflective of my personal style, and it was also important to me for my designs to be versatile, so the pieces can be dressed up or down for a cheery day look or sassy night look.

What is your favorite part of being an entrepreneur?
The flexibility and creative control have been extremely rewarding. I like feeling unrestricted in my creative thinking and being able to just act.

If you could have dinner and talk about business with one person, who would it be?
Diane Von Furstenburg. I’d relish in the opportunity to pick her brain about how she established and marketed, and continues to market, her brand. Her sustained success and proven ability to innovate a staple item, like her iconic wrap dress, is absolutely inspiring.

If you could give one piece advice to other aspiring entrepreneurs, what would it be?
To always follow your dream. I know it sounds cliche, but if you’ve got a good idea, and you know you have a good idea, don’t let others discourage you. Yeah, it’s scary to take the risk, but if you really believe in what you are doing, that’s what matters.

Introducing EcoEMPORIUM

Monday, February 28th, 2011

The environment is always in style and ecoEMPORIUM, Atlanta’s first eco-lifestyle store, is your one-stop shop for inspiration, ideas and advice for living a greener lifestyle. The store offers wedding and baby registries, eco nursery classes, eco wedding gowns and invitations, non-toxic cookware and paint, organic mattresses and bedding, handbags, jewelry and much more for the urban, eco-chic stylista.

Take advantage of the last day of ecoEMPORIUM’s February blowout sale! Stop by At The Collective to get great deals on organic baby items and organic bedding and pillows!

How would you describe your business in exactly three adjectives?
Organic,  Sustainable, Stylish

What are your most popular products or services?
Organic Mattresses, Bamboo Bedding, Organic Baby Products, ecoNURSERY classes, ecoWEDDING gowns & jewelry

People may be surprised to know…

I was born in Key West and never learned to swim

What or who inspired you to start your business?
Health issues occurring from toxic furniture

What business mistake have you made that you will not repeat?
Not trusting my own instincts

What is your indulgence?
a spa treatment or massage

Where is your favorite place to go with your girlfriends?

Canyon Ranch Tuscon, Arizona

Fresh Face: Taylor Galen

Friday, February 25th, 2011

Meet Taylor Galen, the creative entrepreness behind Taylor Galen Workroom!

Taylor Galen Workroom is a full-service drapery workroom for homes and commercial spaces in the Atlanta and Nashville areas.  Their services include window treatment consulting, design, production, and installation.  Products offered include soft draperies and hardware; blinds, shades, and shutters; and pillows and bedding.

How would you describe yourself in 3 words?
Inventive, original, and resourceful.

What is your biggest goal for the future of your business?
My biggest goal is simply to continue to earn a reputation as being a reliable workroom that produces high quality product.

I would also love to see our work featured in a national design magazine such as House Beautiful or Elle Décor.

What is one thing you could not live without?
My husband and son. They make me laugh and inspire me. A close second would be my tape measure. It’s always in my purse.

What is your favorite thing about living in Atlanta?
The food! Whether it’s a nice dinner at Haven or a sandwich from Lee’s (my favorite Vietnamese bakery on Buford Highway) I never go hungry in this town.

What inspired you to start your business?
I wanted a career where I could be creative. I used to work in a corporate office where my imagination was limited to Power Point slides. I wanted to spend my days having fun and using my strongest skills.

What is your favorite part of being an entrepreneur?
I am in charge of the purpose and vision of my company. Also, I can put soft toilet paper in the company bathroom.

If you could have dinner and talk about business with one person, who would it be?
I would love to have dinner with Ina Garten (especially if she were hosting!) She has created an empire simply doing what she loves: cooking and entertaining. I admire her for taking risks in her business and staying true to her values.

If you could give one piece advice to other aspiring entrepreneurs, what would it be?
Find a mentor. A person with many years of experience in your field (or a related field) is invaluable. A mentor can serve as a sounding board, an advisor, and a source of support.

Introducing Lavender Boutique

Tuesday, February 22nd, 2011

Lavender is a woman’s boutique that strives to offer customers a great selection of the latest trendy and fashionable styles in woman’s clothing and accessories. They hand select every piece and buy in very limited quantities to ensure exclusivity. Lavender supports several local clothing and jewelry designers and is always looking for new vendors. New merchandise arrives weekly both in store and online. Their shoppers love them because the selection is unique, special and, most importantly, affordable. Their goal is to provide outstanding value, quality and excellent customer service to all of their fashionista shoppers.

How would you describe your business in exactly three adjectives?
Trendy. Chic. Fashionable.

What are your most popular products or services?
Tops, both casual and dressy, all year around. Dresses in the spring/summer.

People may be surprised to know…
I went to graduate school for Public Health and had a career in the IT/software field prior to starting Lavender.

What or who inspired you to start your business?
It started with my first pair of designer jeans. I began accumulating so many jeans that I thought to myself, “I love jeans and clothes; I should open a boutique!”

Who is your role model or mentor?
Any business woman that is an entrepreneur. It is very inspiring and makes me strive to be successful.

What business mistake have you made that you will not repeat?
Trying to be everything to everyone. You cannot satisfy everyone unfortunately. I eventually figured out our niche-what works and does not work in our particular geographic area- and stuck with it.

How do you spend your free time?
My free time is spent with my husband and my two boys. I love watching the boys grow up. It goes by too fast.

What is your indulgence?
I love going out for a nice, quiet, relaxing dinner with just my husband. With a business and two young kids, those opportunities are rare.

Where is your favorite place to go with your girlfriends?
Anywhere for a great dinner with wine and, of course, dessert.

Fresh Face: Claire Watkins

Friday, February 4th, 2011

Claire Watkins is the creative entrepreness behind Claire Watkins Interior Design and author of popular interior design blog, High Gloss Blue.  After writing her law school entrance essay on the characteristics of design as an argument, then paying for her business license and law school deposit in the same week, Claire made the decision to pursue her real dream.  Currently, she’s thrilled she gets to talk about chairs every single day, recession or not.

How would you describe yourself in 3 words?
One.  Hot.  Mess.

What is your biggest goal for the future of your business?
My biggest goal is the same as every small business owner’s goal to hire people to do all the non design related stuff I do for Claire Watkins Interior Design.  More concretely, my biggest goal is to take more design risks and fewer business risks.

When I first started my company, I was nervous about pushing clients in their design choices (would they think I was not listening to them or asserting my personal taste over theirs?).  I was nervous about having clients sign contract (would they think their was something in the fine print?).  I was nervous to push them to pay me on past due invoices (would I seem rude in following up on a late invoice?).  I’ve learned to listen to myself and now it is just a matter of having the discipline to always impart things.

What is one thing you could not live without?
My dogs.

What is your favorite thing about living in Atlanta?
The climate, hands down.

What inspired you to start your business?
After earning a degree in commercial interior design, I worked in textile design for major hotels and then as a photo stylist.  I always felt limited working for other people, like I was only using one half of my brain.  Looking for a challenging career, I decided to go to law school.  When I wrote the check for my tuition deposit, something clicked.  I bought my LLC the same week.  Design is my passion and I figured I could get this thing going in the three years it would take me to graduate from law school.

What is your favorite part of being an entrepreneur?
It is tremendously rewarding.  Every thing from getting to know new clients, to walking into a finished space, to creating relationships with artists, craftspeople and the Atlanta community in general (hello CRAVE and Laura Scholz), all the good stuff that comes with owning your own business really brings a high.

If you could have dinner and talk about business with one person, who would it be?
Let’s be honest, my next big client.

If you could give one piece advice to other aspiring entrepreneurs, what would it be?
You can do it.  Keep a day job, prepare to fail, meet all the people you can and start now, no excuses.  That is one sentence, so does it count as one piece of advice?  Oh and social media, social media, social media.

Weekend CRAVE-ing Feb. 4-6, 2011

Thursday, February 3rd, 2011

The weekend is almost here, and we want you to fulfill all of your CRAVE-ings.  Whether you’re searching for the perfect date night or a place to cheer on your favorite team, get out to sip, taste and see what Atlanta has to offer this weekend!

Peter Pan Dinner and a Show
January 21-April 10, 2011
Take advantage of this fabulous deal from the Fox Theater and participating Atlanta Restaurants.  This jaw-dropping production of Peter Pan features twenty-two actors, stunning puppets, epic music and dazzling flying sequencing surrounded by breathtaking video projection that flies both cast and audience over Edwardian London.  Restaurants include Room at Twelve, Gordon Biersch, South City Kitchen and more!

I’m the Man You Meet Before You Meet the Man You Marry
February 3-27, 2011
Single, successful, middle-aged and hip but still not “The One.”  But is that such a bad thing?  This show is a hysterically funny and poignant look at being truly happy and knowing the difference between being lonely and being alone.  Wednesday and Saturday matinees will include a 30 minute Q & A session after the show with Manny Oliveira.

Date Night in the Glass Studio
Tuesday-Sunday 7:00 PM
This special date night is perfect for a romantic Valentines date or any day of the week.  Join Siyeh Glass, an intimate urban studio, for the perfect date night!  All tools, materials, beverages, and treats included in the price.  Don’t have a date? Bring a friend!  Each participant will leave with 2-3 unique glass-blown masterpieces.

Super Bowl Party at Stout Irish Pub
Sunday, February 6, 2011 3:00 PM
Whether you’re a football fanatic or just in it for the commercials, Super Bowl Sunday is one day to get in the football spirit.  Your favorite neighborhood Irish pub, Stout, is hosting a Super Bowl Party this Sunday for the Pittsburgh Steelers and Green Bay Packers.  Head over to Stout in Buckhead for CRAVE-able drink specials starting at 3:00 PM!

Weekend CRAVE-ing Jan. 28-30

Thursday, January 27th, 2011

The weekend is almost here, and we want you to fulfill all of your CRAVE-ings.  Whether you’re on the hunt for new kicks or quality cocktails, get out to sip, taste and see what Atlanta has to offer this weekend!

Yappy Hour at Glamour Paws
Friday, January 28, 2011 6:00 p.m.
Are you CRAVE-ing a different kind of happy hour?  Join Glamour Paws this Friday at 6:00 pm for Yappy Hour!  Your pooch deserves a fun night out too.  Enjoy complimentary wine for you and dog treats for furry your date.  Please email your RSVP to EVENTS@THESTARFIREGROUP.US, subject: YAPPY HOUR.

Get Fit Magazine Winter Issue Release Party
Friday, January 28, 2011 7:30-10:00 p.m.
Start ringing in your fitness resolutions by celebrating the launch of Get Fit Magazine’s Winter Issue!  Meet and Mingle with local celebrities, fitness experts and the Sinless Margarita Angels.  Arrive early and get your first Sinless Margarita free!  Raffle giveaways including BU Glow Mobile Spray Tanning Gift Certificate, Stacey Lynn Style Gift Certificate, Cellar 56 Gift Certificate, Raw Denim Gift Certificate and Sinless Margarita Mix.

Ann Roth Shoes Sample and Overstock Sale
Saturday and Sunday, January 29-30, 2011 12:00-4:00 p.m.
Calling all shoe fanatics!  Ann Roth Shoes is having their biggest sample sale to date this weekend!  Over 100 pairs of Ann Roth Shoes will be marked down 50-70% off at the Ann Roth Shoes Studio & Showroom and The Paisley Umbrella.  It’s a not-to-be-missed shopping event!  Can’t make it in person? Catch all the deals online from Mon. Jan 31st – Wed. Feb 2nd!

America’s Got Talent Atlanta Auditions
Saturday and Sunday, January 29-30, 2011
Do you have CRAVE the spotlight?  NBC’s America’s Got Talent is coming to Atlanta and wants to see YOUR Talent!  Auditions are being held this Saturday and Sunday at AmericasMart Atlanta.  Don’t miss your chance to show America your talent and compete for the opportunity of a lifetime!

Fresh Face: Melanie Carter

Tuesday, January 25th, 2011

Melanie Carter is editor and founder of the Lucky + Lovely blog.  A native Atlantan,  Melanie has worked in many fields of design including wedding and event stationery for the bridal industry, advertising, product design and beauty/personal care product packaging design.  She is currently a stylist with Stella & Dot, a boutique jewelry company and lives in Atlanta with her three loves: boyfriend David, daughter Zoe and dog Lucky.

How would you describe yourself in 3 words?
sweet, humble, charismatic

What is your biggest goal for the future of your business?
The biggest goal for the future of my business is to spread style and inspiration to women everywhere.

What is one thing you could not live without?
Love

What is your favorite thing about living in Atlanta?
I love the vibrancy of the city and the entrepreneurial spirit of the people here.

What inspired you to start your business?
Honestly, I couldn’t find a job. I thought “why not create my own job?” I started blogging as a way to catalog inspirational things I found online. I started as a stylist with Stella & Dot because I fell head over heels in love with Jessica Herrin (our CEO and founder) and wanted a way to be stylish everyday.

What is your favorite part of being an entrepreneur?
I love working in my PJs, I love making my own schedule, I love the power of choice to do what I want to do. I love not having to punch a clock. I love my short commute from my bedroom to my office.

If you could have dinner and talk about business with one person, who would it be?
I have always love and admired the spirit of Anita Roddick, Founder of the Body Shop. I used to get the catalogs when I was in High School and I loved reading them over and over. She really left a huge impact on me.

If you could give one piece advice to other aspiring entrepreneurs, what would it be?
My one piece of advice to aspiring entrepreneurs is be different and never, ever give up. Never rest on your laurels, get up each day and roll up your sleeves and get ready to work hard.

Introducing Finders Keepers Consignment

Tuesday, January 11th, 2011

Finders Keepers Consignment is home to three of the best consignment stores in Atlanta, Georgia.  With over twenty-six years in business, their award-winning stores have the pleasure of working with thousands of consignors and customers nationwide.

Throughout the month of January, Finders Keepers will be offering FREE workshops to help you get organized in 2011!  Geared to help you get started, they are bringing you four savvy organizational pros who will teach you how to make the process easier.  Click here for more information.

What are your most popular products or services?
Well I have 3 stores, one does men’s and women’s clothing, shoes and accessories, one does designer women’s and one does furniture and home furnishings so the answer is tricky.
Probably our most popular category is shoes and purses!  We recently did a 40% off all shoes at the Avondale store.  We have done sales before but this one was CRAZY!  I ended up in the back room where we keep the left shoes for 4 hours pulling shoe mates for the girls.  I had just stopped in to make sure everything was all set for the sale (it was my day off), we opened to a line of shoe-crazed women (I know them because I am one) and the madness did not stop for hours.  I literally pulled shoe mates for 4 hours before it calmed down!  We sold about 225 pairs of shoes in 2 days!  And handbags are always popular!  We rarely have to mark them down.  Sometimes I think having a store just for consigned shoes and handbags would be fun!

People may be surprised to know…
I am an Atlanta Native, you know we are rare these days.  I have sold other people’s stuff since I was about 10.  A friend and I used to set up our little shop of treasures on a street corner near our homes on a regular basis and sell stuff to Emory Students returning from class.  I love keeping merchandise out in the universe and am a big believer in feng shui.  I think hording stuff in closets and basements is bad feng shui and once you don’t love something anymore, it is your responsibility to return it to the universe so that someone else can have it and love it!

What or who inspired you to start your business?
My Dad, Casey Jones.  He was an entrepreneur who started a business in his garage at night, after working all day at his regular job and caring for his family.  He did all this after coming home from World War II.  I have a great deal of love and respect for this man.  He has always been my cheerleader, believing that I could do anything….and he loaned me the money for my first store!  He said consignment as a business is genius!  You don’t have any money tied up in inventory so if it doesn’t sell, it doesn’t matter.  The risks for a new venture are minimal so he was all for it…and it brought me and my family back from North Carolina.

What business mistake have you made that you will not repeat?
I now own 2 of my buildings and rent one.  Many times when I was renting, I passed up commercial buildings that were for sale because I thought they were overpriced and I was afraid of the mortgage payments.  I look back and the buildings are worth WAY more than the prices that I passed up.  I finally bought 2 buildings and it was the smartest thing I did.  Don’t pass up opportunities to buy commercial real estate, especially if it is to run your own business out of them! Why pay rent when you can pay a mortgage?  There is one particular building in Avondale that was $180,000 in the early 90′s.  Now it is worth probably 2 million, even in this economy.  That is one I will never forget, I could have owned that!