
We’re excited to introduce Fresh Face Fridays, a new series that will feature a new up-and-coming entrepreness each week), This week, meet Allie Bashuk of The Campus Style and Young, Foxy and Free!
This emerging entrepreness is the creative genius behind The Campus Style, a site that gives college students the opportunity to explore their inner-entrepreneur while developing real world skills in networking, marketing, and PR, all the while discovering what drives and empowers them to represent their Campus Style. Her latest venture, Young, Foxy & Free, is a beautiful free quarterly art/creative magazine that bridges the generation gap of creatives throughout the city.
How would you describe yourself in 3 words?
Young, Foxy & Free… seriously! But that’s too obvious. So for an alternative- I’ll say bright-eyed, optimistic and driven.
What is your biggest goal for the future of your business?
I have two personal projects under my belt right now- Young, Foxy & Free and The Campus Style. My goal for YFF is to bring together creative minds of every generation and genre in Atlanta. YFF is a community-driven, free quarterly glossy gallery-on-the-go. I want to spread the energy and vibe of being Young, Foxy & Free.
The Campus Style trains its contributors for things you can’t necessarily learn in a classroom. We are providing college students the opportunity to explore their inner-entrepreneur, helping them develop skills in networking, marketing, PR, all the while discovering what drives and motivates them to represent their own campus’ style. While they’re studying and surveying all the things that represent “style” at their school and sharing it with their peers on a daily basis, they just so happen to be developing the skill sets of a real-world go-getter… and becoming this generation’s cultural-savants.
What is one thing you could not live without?
My iPhone. Geeky and sad but true.
What is your favorite thing about living in Atlanta?
The emerging creative movers and shakers that are all around. There are so many people doing great things and working to put Atlanta on the map- and their voices are growing stronger and opening my eyes.
What inspired you to start your business?
Young, Foxy & Free was started as a project by my friend, mentor, and colleague Michael Lachowski (michaellachowski.com) in Athens, GA. I worked with him on it- and when I moved to Atlanta to work at Scoutmob, I was exposed to the quality creative work going on here. I knew YFF could thrive here- so we are launching the winter 2011 calendar issue, where we feature 12 emerging and established artists from the community. And we will carefully distribute it to quality businesses in town that support the energy of the magazine.
The Campus Style was inspired by my time in undergrad at UGA. I started UGA Style out of boredom- it was a satirical fashion blog that evolved into a style blog- covering the culture, fashion, music, art scene of Athens, Georgia. It’s amazing how an idea can grow and things just fall into place. After some good feedback, I got the harebrained idea to plant the “college style blog” seed at different colleges.
What is your favorite part of being an entrepreneur?
Mixing business with pleasure. I enjoy what I do. Being my own boss allows me to work on projects I’m truly passionate about- as opposed to doing menial busy work in a cube farm.
If you could have dinner and talk about business with one person, who would it be?
Diane Von Furstenberg. She is empowering, innovative, positive, and confident. And as far as I’m concerned- confidence never goes out of style.
If you could give one piece advice to other aspiring entrepreneurs, what would it be?
Young, Foxy & Free is a state of mind for me- it never changes with age. This is the most exciting time to be alive. Don’t be bored.
Congratulations, Allie. We wish you all the best!
Stay connected with Allie and her businesses here:
@LocalWanderer
@TheCampusStyle
@YoungFoxyFree