Even if we weren’t in love with the baked goods at Sugar Mama’s Bakeshop (which we are), we would still go just for the adorable decor and nostalgic themed-goodies that recall a simpler time. With cupcakes named after Hemingway, Marilyn Monroe, and James Brown, the shop is filled with retro nods to the bygone days, including dozens of other old-fashioned treats. We talked to Olivia O’Neal about her business and her favorite Sunday morning indulgences.
How would you describe your business in 3 adjectives or less?
Delicious, indulgent, nostalgic
What are your most popular products or services?
Our Southern Belle (red velvet) cupcakes and Mint Chocolate Chip Brownie Bars.
People may be surprised to know…
that Jack’s Lemon, The Hula and Banana Puddin’ are all named after and inspired by my son.
What was the inspiration or motivation behind starting your business?
Simply put, I love dessert! I wanted to create the type of bakery and atmosphere that I would bring my family for a sweet treat!
Who is your role model or mentor?
My father, also a small business owner who raised me as a single parent and sets an excellent example of someone leading a positive and successful business and personal life.
What mistake have you made in your business that you will not repeat?
Not following my instincts! I’ve learned that you should always trust your inner voice, it will usually lead you down the right path.
What is your indulgence?
Sunday morning mimosas with friends and loved ones.
Where is your favorite place to go with your girlfriends?
I love going to House Wine with my girlfriends for an evening of laughter and relaxation.
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