Meet our NYC Co-storm Mentors – these women should be on your radar!

Our inaugural NYC co-storm is taking place on Sunday, February 28th at District CoWork!
 
 We have an exciting line-up of mentors joining us, and I’d like to introduce you to them. Even if you decide not to join us, these are some women that should be on your radar. 
 
Before I continue with the introductions, I’d like to share the following quote from a blog I subscribe to. I’d like to share it with you because I couldn’t have said it better. 
“There’s a very real sort of creative power that comes only from getting outside your own head. A muse (mentor, co-stormer) allows you to look at the world without your usual filters and desires, and inspires real problem solving.

Next time you’re stuck, step outside of your own mind. Think about how you’d solve your problems for someone else, or how they would solve it for you.”

Great ideas are only a conversation away. 
 
*Don’t know what a co-storm is? Learn more by clicking here
 
And now for the introductions. Drum roll please… here are our
NYC Storm Muses and Mentors:
 
 
HELEN TODD – CEO of Sociality Squared
A full service social media agency based in New York City, helps brands organically grow loyal and engaged communities since 2010. Among Helen’s accomplishments, she has a Master’s Degree in Integrated Marketing Communications from Emerson College in Boston, Massachusetts, has won a WOMMY award from the Word of Mouth Marketing Association, and also has work featured in the Facebook Studio Gallery which recognizes the most creative, innovative, and effective marketing that makes use of the Facebook platform. Helen has been featured on Forbes.com, All Facebook.com, and on Wired.com’s “The Hopkinson Report” in addition to being a Jay Chiat Awards judge and has spoken to MBA classes at schools like Xavier Williams College and NYU Stern Business School.
 
TARA GENTILE – Founder of CoCommercial
Tara Gentile is the creator of Quiet Power Strategy™ and the founder of CoCommercial, a company specializing in hands-on business training for idea-driven entrepreneurs. She’s passionate about helping people with smart ideas make more money, reach new audiences, and live life with ease. Tara is the author of The Art of Earning, Quiet Power Strategy, and The Observation Engine. Tara’s work has been featured in Fast Company, Forbes, Design*Sponge, and in the New York Times bestselling book The $100 Startup by Chris Guillebeau. She’s a regular instructor on CreativeLive and speaks on entrepreneurship, money, and marketing all over the world.
 
DARCEY HOWARD – Founder of Personal Branding Through Appearance Program
Darcey Howard is part advocate, part strategist and has developed brand strategies for companies such as Nordstrom, Starbucks, Eddie Bauer, United Way and Mercy Healthcare. She’s the founder of the “Personal Branding Through Appearance” program which lead to developing strategic partnerships with brands such as Ford and Chioptle that aligned with client brand initiatives in sustainability and has appeared on TV, radio and many national publications such as Forbes, New York Times, TIME, LifeTime Network, and the Katie Couric Show.
 
HELENA STONE – Founder of Chip Chick
Noticing that there was a void of female influence in the technology blogosphere, Helena started Chip Chick in 2004. A native New Yorker, Helena holds a Masters in Digital Imaging and Design from NYU and she has a background in the interactive and social media fields. She has been featured on MSNBC, Woman’s Day magazine, and other major news outlets. And when she is not busy testing out new gear, she can be found trotting the globe, looking for the next hot gadget.
 
 
ELIZABETH CRONISE MCLAUGHLIN – CEO of ECM Executive
Described by Ivanka Trump as a “celebrated career coach” and “fearless entrepreneur,” Elizabeth a worldwide executive coaching and consulting firm, the Founder of The Gaia Project for Women’s Leadership, and the Executive Director of 40 Percent and Rising, an organization dedicated to uplifting primary breadwinner women worldwide. Elizabeth founded her renowned executive coaching and consulting firm in 2010, and now serves executives and their teams on issues of success, leadership, career management, and redefining work/life balance. 
 
JACQUELINE BOONE – Creator of 6 Months to Live
Jacqueline is an International Digital Marketing Consultant and the Creator of 6 Months to Live, an online publication and web series that inspires people to create meaningful lives they love. She specializes in working with mission-driven companies and entrepreneurs that want to make a profound impact on a global scale and shows them digital marketing and business strategies to expand quickly. Her extensive international experience in strategy, marketing, and communications includes working for multinationals & publications such as Volt, Cisco, Aramark, Bel Power, Instyle magazine, and several others.
 
 
Michelle Ward, PCC, has been offering dream career guidance for creative women as The When I Grow Up Coach since 2008. You may have seen or heard her in New York Magazine, The Huffington Post, Etsy, Newsweek, Freelancers Union, the Forbes Top 100 Websites for your Career List or 100+ other media outlets. She’s the co-author of The Declaration of You, which was published by North Light Books, and the teacher of Create Your Dream Career and Ditch Your Day Job, which were watched by tens of thousands of people live on CreativeLive.
 
MELODY BIRINGER – CRAVE Founder
The author of CRAVING Success: a startup junkies path from passion to profits, Melody has trotted down virtually every entrepreneurial trail in existence. With 23 business ventures under her belt, you might even call her a lifelong “start-up junkie.”
 
 
 
When is the storm?
Sunday, February 28th 10am – 4pm
Cost: $97
 
Register and fill out the short application form with the ideas/projects you would like to put into the storm. Also what skills/talents you can bring to the storm. We are looking for a variety of skills and projects to make our mash-up the best it can be. Space is limited.
 
 
Love,
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Tamra Fleming’s 12 “ah-ha” moments from a CO-STORM.

tamracrop

Tamra Fleming flew in from Montana to attend our recent CO-STORM in Seattle.  We are loving her 12 take-aways.

1) Women are on fire with creative ideas that will change lives.

2) Brilliance coming from mentors who have lived the experience is invaluable.

3) Listening, absorbing and saying yes, is a core skill of an entrepreneurial woman.

4) Ideas coming from multiple sources merge into absolute business-changing moments.

5) Just the idea of gathering and exchanging ideas, which is so universal for women, fires up the game and ignites the soul.

6) Being willing to turn your idea on its head and look at it from all directions is key to making it a success.

7) One mentor said, “Be Remarkable” at what you do. Now, that I’m going to contemplate.

8) Everything stems from your mission and your values. Never compromise and always be ruthless with your heart’s calling.

9) Go to the top. Why not?

10) Be brave and courageous and committed.

11) The birth of an amazing business is hard work, but the rewards will be plentiful, whether in wisdom or financially or both.

12) Never stop dreaming and dream BIG. Women are on the rise, but not on the rise enough! Do not hide, go out there and do it, Just do it.

 

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Meet Our Vancouver Co-Storm Mentors

Our third co-storm is taking place in Vancouver on Saturday, January 30th from 9am-3pm at Kickstart Catalyst!! 

We have an exciting line-up of mentors joining us, and I’d like to introduce you to them. Even if you decide not to join us, these are some women that should be on your radar. 

Before I continue with the introductions, I’d like to share the following quote from a blog I subscribe to. I’d like to share it with you because I couldn’t have said it better. 

“There’s a very real sort of creative power that comes only from getting outside your own head. A muse (mentor, co-stormer) allows you to look at the world without your usual filters and desires, and inspires real problem solving.

Next time you’re stuck, step outside of your own mind. Think about how you’d solve your problems for someone else, or how they would solve it for you.”
Great ideas are only a conversation away. 

*Don’t know what a co-storm is? Learn more by clicking here
 

And now for the introductions. Drum roll please… here are our

Vancouver Storm Muses and Mentors:

 
MADELEINE SHAW and SUZANNE SIEMENS
– Founders of Lunapads
About them: 
Longtime social entrepreneurs and business partners, Madeleine and Suzanne are best known as the founders of Lunapads, a vertical web retailer of natural personal care products, and G Day, a national rite of passage celebration series for adolescent girls.


JESSICA PAUTSCH –  Social enterprise, innovation, and community development
About her: 
Jessica’s core work focuses on empowering businesses and entrepreneurs to become catalysts for social change. Jessica has 10 years experience advising Fortune 100 companies to start ups in sustainable business design, stakeholder engagement and strategy planning.

JILL EARTHY – Chief Growth Officer at frontfundr.com
About her: 
As a community leader and active mentor, Jill serves as a Director on the Board of Governors for Simon Fraser University (SFU), on the Board of the Women’s Enterprise Centre and as Co-Chair of the WEB Alliance, a collective of over 25 Women’s Business networks in the lower mainland of BC.

NICOLE DONNELLEY – Serial Entrepreneur, HappyCamper.world
About her:
Whether talking about her latest work in emotional intelligence (HappyCamper.world), running an ultra marathon, being a mom, pulling big air at the XGames, or launching, growing, and selling BabyLegs, a multi-million dollar international business, Nicole is fiercely committed to sharing the powerful lessons learned along this journey.
 
 
SUSAN WASHINGTON, B.Ed, M.Ed, CPCC  – Leadership and mentorship coach
About her:
Susan mentors smart and powerful entrepreneurs to get clear and develop a strategic plan that is sound and lasting. Her expertise takes you beyond the rhetoric, albeit important, of Living With Purpose so you can manage your thinking, your people, while getting profitable, staying clear and excelling at your day-to-day business.
 


JEN DeTRACEY – Marketing expert at Lift Strategies
About her:
Jen is a published author, speaker and one of Canada’s top marketing experts. She spent her formative years in the music industry building Sarah McLachlan’s fan base, and has since gone on to help solo and small business owners to build their fan club.

ANDREA SCOTT – Chief Kulture, Creative Officer and Co-Owner of skoah
About her:
Andrea has worked in the retail industry for over 25 years and is passionate about creating empowering, positive and educational in store experiences. Previously Andrea has worked as the Brand Manager for lululemon athletica, and has run her own PR and Communications company with clients like Grip Limited and Happy Planet.

 
SHIRLEY WEIR – Founder of MenopauseChicks.com
About her: 
After 25 years working in marketing & communications (15 running her own company), Shirley is now on a mission to “crack open” the conversation on all-things-midlife over at MenopauseChicks.com.


KIM HEATH – Lawyer, charted professional accountant, & business strategist at kimheath.com 
About her: 
With over 20 years’ experience advising businesses on all aspects of operations, Kim believes in empowering clients through helping them understand exactly what is needed to address their challenges while providing the security that their best interests are always protected through the process.
 


AILEEN DE LA TORRE – Co-Founder and CFO at SPARK Creations & Company Inc.
About her:
Aileen partners with conscious, purpose-driven businesses who are ready to ignite their cultures and create purpose through creating and inspiring loving human connections at work and at home.
 
 
VALENTINA BELLICOVA – Founder & President of AppleSeed Marketing Inc.
About her:
Valentia’s career has been a long and storied one spanning both the Small Business and Fortune 500 Corporate worlds. From day one she has been in sales, public relations and marketing; she has been an employee and an employer, small business owner and corporate executive, consultant and principal in several start-ups. 

DIANE NAJM 
– CEO & Founder of PhotoPad for Business
About her:
A leader who’s passionate about the start-up community, Diane serves as Former Director, Seattle Founder Institute, Mentor, Coach and organizer to Start up Weekend, Expert Panelist and speaker on Entrepreneurship, Invited to the White House Digital Tech summit and served on Delegation for Vancouver First Startup Week.
 
 
MELODY BIRINGER – CRAVE Founder
About her:
The author of CRAVING Success: a startup junkies path from passion to profits, Melody has trotted down virtually every entrepreneurial trail in existence. With 23 business ventures under her belt, you might even call her a lifelong “start-up junkie.”
 

When is the storm?

Saturday, January 30th from 9am -3pm
Cost: $97
 
To Apply
 Fill out this short form with the ideas/projects you would like to put into the storm. Also tell us what skills/talents you can bring to the collaborations.

We are looking for a variety of skills and projects to make our mash-up the best it can be. If you are picked, you will hear from us within 48 hours of your application.  

Space is limited.

APPLY AND LEARN MORE

 
Love,

 
 
 
 
 Melody and the CRAVE team
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Meet Our Seattle Co-Storm Mentors

Our second co-storm is taking place in Seattle on January 23rd from 9am-3pm at Pike Place Market!! We have an exciting line-up of mentors joining us, and I’d like to introduce you to them. Even if you decide not to join us, these are some women that should be on your radar. 

Before I continue with the introductions, I’d like to share the following quote from a blog I subscribe to. I’d like to share it with you because I couldn’t have said it better. 

“There’s a very real sort of creative power that comes only from getting outside your own head. A muse (mentor, co-stormer) allows you to look at the world without your usual filters and desires, and inspires real problem solving.

Next time you’re stuck, step outside of your own mind. Think about how you’d solve your problems for someone else, or how they would solve it for you.”
Great ideas are only a conversation away. 
*Don’t know what a co-storm is? Learn more by clicking here

And now for the introductions. Drum roll please… here are our

Seattle Storm Muses and Mentors:

 
JONNA BELLA – Co-founder of NUBE9
About her:
Jonna’s work has taken her from startups to heritage institutions, from film and beauty industry to cancer research and higher education. Jonna’s expert use lies in development of a brand, and guiding companies to use that work to build engaging organizational structures.
 
LARA FELTIN –  Co-founder & CEO Biznik
About her:
Lara spent ten years developing a custom social media platform while building and managing a select community of 115,000 micro business owners. During that time she cultivated an expertise both in social software design, development and iteration, as well as in online community advancement and engagement.  

GILLIAN MUESSIG – Outlines Venture Group | co-founder Moz
About her: 
Gillian cuts through noise and bring clarity to strategic and tactical business decisions. With her partner at Outlines Venture Group, she grows and steers startups, helping to build intense brand communities, and creates corporate cultures that attract best in class talent.

CORDILA JOCHIM – Founder of corhouse.com
About her:
Once an award-winning luxury bag designer (Thickskin), actor and producer, Cor now speaks to women in leadership, corporate executives, and fellow start-up junkies on telling and claiming their story through the power of personal branding.   
 
 
SYDNEY MINTLE – Founder of Gossip & Glamour 
About her:
Sydney helps clients improve efficiency and amplify messaging to increase brand awareness. With over 15 years of experience in fashion marketing working with brands like SEE Eyewear, Uniqlo, Benefit Cosmetics, and Zumiez, Sydney is well-versed on industry trends and business strategy.
 


CANDICE CALDWELL – Principal Strategist and Consultant at Reveon
About her:
Bringing over 15 years of experience in marketing, branding, and business strategy direct from the start-up trenches, Candice parlays her knowledge of the retail, tech, and fashion industries into her role as mentor/strategic advisor to entrepreneurs at Reveon.

SARA DEAN – Owner of Sync Fitness Boot Camp
About her:
Sarah is a tribe builder, body image fixer and selfish mom thought leader. She has been a fitness professional and business owner since 2003. Her passion is helping women learn to use exercise and nutrition as a means of loving their bodies, not hating them. 

 
MIKKI KINGREY  – Founder of Real Results Mentoring
About her: 
Mikki is a conscious business consultant, authentic sales strategist, and transformational coach for women. She supports women entrepreneurs to LOVE the sales conversation, and to implement a strategy that aligns their greatness with their purpose, passion, and personal definition of success.
 
VICTORIA OLDRIDGE – Co-founder/CPO of Joule Inc
About her: 
A background that encompasses fifteen years of high-level corporate and tech startup experience, Victoria is currently co-founder/CPO of Joule Inc., advisor to startups and the non-profit, Limbitless, and a writer/journalist. She is a contributor for NBC’s TODAY, Huffington Post, Maria Shriver and Yahoo, and was one of three journalists selected in 2015 to attend the Diane von Furstenberg Awards at the United Nations.
 
BRIDGET PEREZ – Principal and Creative Director at TRAY
About her: 
With more than 20 years in the creative-sphere, she has held leadership roles with universities and media companies, and provided strategic direction for brand identity, marketing campaigns, and user experience design for dozens of organizations. Bridget believes that values-alignment and integrity are the key to every successful relationship.

JESS ESTRADA
 – Founder of FreshJess
About her: 
Jess is a writer, strategist and public speaker, focused on personal branding, social media, networking and blogging. She created FreshJess.com, a Seattle-based life & style blog, in 2008 to offer a unique perspective on life, health and style in the Pacific Northwest. 

CARRIE MCILVEEN – Founder of Bella Cupcake Couture
About her: 
Carrie has over 18 years of business and product marketing experience, and is passionate about customers, branding, problem-solving, strategy development and being a results-driven leader. Her current business generates 6-figure sales annually as the market leader.
 
 
MELODY BIRINGER – CRAVE Founder
About her:
The author of CRAVING Success: a startup junkies path from passion to profits, Melody has trotted down virtually every entrepreneurial trail in existence. With 23 business ventures under her belt, you might even call her a lifelong “start-up junkie.”
 

When is the storm?

Saturday, January 23rd from 9am -3pm 

Venue: Pike Place Market
Cost: $97
 
To apply:
 Fill out this short form with the ideas/projects you would like to put into the storm. Also tell us what skills/talents you can bring to the collaborations.

We are looking for a variety of skills and projects to make our mash-up the best it can be. If you are picked, you will hear from us within 48 hours of your application.  

Space is limited.
 
 
Love,

 
 
 
Melody and the CRAVE team
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20 things I learned from my Fitbit in the last year

I was gifted a Fitbit in early January 2015.  It’s rarely been off my wrist since.  My pre-Fitbit routine was a three mile walk 3-4 days a week.  For the past year I committed to a daily goal of 10k steps (five miles) and stuck to it.

How did Fitbit get me to up my game so dramatically, to stick with it seven days a week?

Their daily texts reminded me that I only had 1800 more steps to go,  and when I went over they sent me an overachiever text.  Is that all it took for me to “step” it up?

The lesson, I think, is about what it takes, and what happens, when we create and stick with a habit.  What gets measured-tracked-counted is way more likely to get DONE.  Accountability works!

walkingandtalking

Some Fitbit lessons learned from this last year:

  1. You cover A LOT of ground walking 1-2 hours a day. 
  2. It’s surprising how many ideas you can flush out with that time.
  3. It’s a great time to listen to podcasts, and I’ve listened to quite a few –  both inspirational and educational. Here are some of my most recent favorites.
  4. Walking and talking to my husband gets us off our screens and real conversations take place.
  5. You can catch up with friends by sharing the time and even do a little CO-STORMING.
  6. Going on a silent walk gives you a different perspective. You really see and appreciate your surroundings.
  7. Putting your favorite music on and belting it out, makes you forget about your worries.
  8. If you have a weight issue, walking 5 miles a day is like being on a trip where you walk all day and eat what you want (within reason) and still maintain.
  9. You can call a friend in another city and pretend you are at the coffee bar.
  10. You can discover new hoods, forests and beaches.
  11. You can add dancing to your daily routine to get those last steps in (I’ve done this a lot).
  12. Hiking in city parks is beautiful and gets you into nature immediately.
  13. Creativity gets bogged down sitting at your computer. Walking is like getting ideas in the shower.
  14. You don’t have to pay for parking downtown because you can park in the outside neighborhoods and walk in.
  15. Walking at sunset is the best.
  16. Doing laps on cool rooftops with a view is unbelievable.
  17. Stopping along the way at gourmet coffee bars makes you feel like you are on vacation.
  18. Watching a video while walking makes me feel like I am not wasting my time.
  19. There is way less reason to drive.
  20. Walking reminds me that life is about appreciating the little things:)

It took six months for this exercise in discipline to feel like a normal part of my life.  It was also an inspiration, and method for taking action on all the intentions in my #100thingsiCRAVE list.  Even the things we want to spend time doing the most need structure and accountability to become habits.

 

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