Ten Helpful tips from our Business Mentors at our mid-year Stop & Think-Tank




ANGELA SHEN – Founder of Savor Seattle Food Tours
Never react to emotional difficulties on the first day,  give it 24 hours…everything has a different perspective in 24 hours. Get your battle royale out of your brain and onto paper. It will help you be more objective and stop wasting energy running a mental marathon.


 GINA FRESQUEZ – Founder of Women’s Side Hustle Society
 Structure creates freedom. Become a master of your time by staying focused and scheduling  everything.  With change brings fear. Constantly be working on your mindset and addressing fears  to move forward. 


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 LARA FELTIN – Co-Founder & CEO Biznik
 Most new business ideas are assumptions we’ve made about a problem we believe we can solve  for an audience. If you’re stuck on how to move forward, focus on a just one problem you believe  you can solve. Taking steps to prove that 1) the problem is real, and 2) your business idea actually solves it, makes the parts that don’t work more recognizable, and the path for how to move forward more clear.


 MARIE POULIN – Co-Founder Oki Doki
 Start small and focused; run a pilot version or MVP (minimum viable product) before you invest  tons of time and resources into building an online course that may or may not sell. Adopt an  iterative mindset if you want to make real traction. 


 To start building community find 5-10 people you think would care about your business, and send  each an invite to grab coffee (your treat!) so you can ask them for advice about what you’re  building or for support or mentorship. At the end of the  meeting, ask them to introduce you to someone else who might be interested and ask if you can keep in touch through email or a Facebook Group.


 LYNN CHAMBERS – Founder of Lynn Chambers Consulting
 When your monthly budget goes sideways 1). Realize we only get 12 times a year to practice our  spending plan. Ease up on yourself.  2). Look back 2 months and see where the money (all of it!)  went.  Do this without judgement. Tally it up and ask yourself if this is where you want the $ to go.  If it is, great! If not…let’s look at how to adjust it! Small steps yield great strides.


 CATHARINE GATELY – Founder of Cantadora Communications
 Be authentic and tell your true story. You never know who needs to hear your story. Don’t  undervalue it. Make sure the story you tell drives your business mission, and keep it simple. 


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 MANPREET DHILLON – Organizational Management Consultant
 Organizational Management Consultant
 When you are overwhelmed thinking about making a change, become curious. Curious about what  is possible. Overwhelm is a great emotion as it shows us that we are uncomfortable with where we are at. Ask yourself: what am I really scared of? What is the worst thing that can happen? What is the best thing that could happen? If I were to take 3 actions what would they be? Then just schedule the next three actions. Your brain just needs to see a path to move through the overwhelm.


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 TINA NOLE –  Founder of Larj Media
 The top podcast providers are reporting that the average amount of time a listener will tune into  a podcast is for 30+ minutes. That means 30 minutes of your direct consumer/target audience’s  undivided attention – a perfect opportunity to establish yourself as a thought leader in your field.


 MELODY BIRINGER –  Founder of The CRAVE Company
 Live from a deep place inside and be obsessively specific about where you are going.  Even if  you think you are ready to go, look at it again and cut it in half.  Keep it simple…simple is sexy.

If you are in Seattle,  Join us June 11th from 10-3pm – details here


A Co-Stormers Experience – Meet Molly Bullard

Molly Bullard profile pic







Tell us a bit about you! Who are you, and what do you do?

My name is Molly Bullard and I am the founder of Seattle Photo Organizing. I help clients organize their print memorabilia, digitize and share their memories. I work 1/1 with clients, teach group digital photo organizing classes on both PC and Mac platforms, and create legacy books and milestone videos.

Prior to being an entrepreneur, I was a data analyst, sales & marketing manager for Oracle Corporation and stay-at-home-mom.

Why did you sign up for a CO-STORM?

At the beginning of 2016 I wrote out my goals for the year. The list included a lot of the same ideas from last year and a few new growth opportunities but I really lacked motivation. After ten years of building my photo organizing it was a well-oiled machine, like they say, “if it isn’t broken, why fix it?”. My right side of the brain was shooting for the moon but my left side was fighting harder to stay status-quo.

January turned into February and then I received the Facebook post about the Co-Storm event. I watched the event video, read about the mentors, and felt this childhood enthusiasm to PUSH myself. I really felt like an opportunity like this might push me out of my comfort zone, and I liked that.

What are the people in the CO-STORM like (including instructor + fellow stormers)?

I learned quickly that the network of mentors and attendees is robust. The first group I was paired with at the Co-Storm were from my industry and just as I thought they could help me, I thought I could help them. It felt great to be a part of someone else’s journey just as I expected their support of mine.












What were some of your breakthroughs?

I went into the event with a very open-mind. I thought that others will see me, my business, and industry very differently than I do and that their perspective is not readily available to me anywhere as a solo entrepreneur. The most interesting comment was about me choosing to be an industry leader within the photo organizing industry – with my ten years of experience, technical skills, and foresight to protect our personal digital content, now is the time for me to lead others, and I want to!

What was your favorite part of the CO-STORM experience?

I loved listening to other women entrepreneurs talk about their goals and challenges. I had to learn the hard way about self-employment tax fees and recognizing that some business offerings were too much of an emotional and/or business expense for me to maintain. Each of these fellow mentees were honest about their passion, failures, and fears which made me feel connected to a like-minded, motivated group.

How have you applied the strategies or goals after the CO-STORM?

I have tuned and tuned my plans since attending the Co-Storm event. Each week I spend time working toward my goals and it feels like I am able to focus more and more on a clear path.  

What would you say if you were recommending a CO-STORM to a friend?

Accountability is a wonderful thing. It is proven that we will lose more weight if we have a buddy helping us through the tough late-night cravings. All of us at the Co-Storm event are now each other’s support system. We listened intently to each other, offered advice, and exchanged contact information with the anticipation that we will reconnect soon to share our progress. This environment is just the right amount of “family” to keep us moving forward.












How do you feel right now?

I feel supported. I have my existing support group and this new one that believes I can achieve my dreams.

What motivates you on a daily basis?

Helping people gain confidence with their technology and reconnect with family and friends through photos.

What do you CRAVE?

I crave smiles. I spend time each day engaging with people I know, and don’t know, in an effort to get them to smile. Photos and the stories behind them bring out the best in each of us.





Are you looking for answers in the same place over and over again?



It’s easy to get stuck. Whether you’re starting a new business, climbing a corporate ladder, job-hunting—or doing all of this at the same time—you find yourself up against problems that don’t have a clear solution.

This is when you talk to your friends, mentors and coworkers. And that can produce fantastic results … sometimes. Those people all have one thing in common: they’re likely to have been immersed in the situation for a while. This is probably not the first time you’ve talked to them about your job, or your boss, or your new business. As your closest friends and confidantes, they’re also likely to be a lot like you in the way they approach a problem and view the world. Sometimes you need a fresh perspective, an outsider’s view of your world. This is what a co-storm is all about.

One of the most striking things about the co-storm I attended this weekend was the diversity. I talked with women whose ages spanned decades and whose current projects were surprisingly varied: a woman early in her career trying to negotiate a fair salary; a mid-career teacher launching a STEM summer camp; a longtime graphic designer creating a board game; a mother building a photography business; a young software developer eager to make her side project a reality; a start-upper in search of strategies for dealing with a hard-charging CEO; and a job-seeker hoping to better define her strengths and experience. 

During the six hours we spent together in the co-storm, I watched an amazing thing happen: People became unstuck. Their faces changed, their eyes lit up, and their body language relaxed as they were able to see their problems from a different perspective. They could focus with confidence on next steps. They finally knew what to do next.


The reasons they were stuck were as varied as the people themselves. Some realized they were asking the wrong questions. Others realized they were focused on what they thought they “should” do instead of where their strengths lay.  Many already knew the right answer—but the encouragement from others helped them to trust themselves. For all of them, generating focus and ideas among a new group of people was a transformative experience.

What I took away from the experience was that, when I find myself stuck on a problem, I’m probably also stuck in the way I’m searching for solutions to that problem. I’m probably looking in the same place over and over again. It’s crucial to look in new places, and with new people, for answers, and the co-storm was the perfect place to do just that. 

Sasha Pasulka – Director of Audience Product Marketing at Tableau   twitter.com/sashrocks


Meet our Mentors for our Business Solstice event on June 11th








Join our summer solstice time-out and get a fresh take on your biz.  Come hang with us on June 11th from 10am -3pm

Throughout the day, you’ll participate in intimate “think-tank” pods with innovative business mentors, primed to help you take your business or idea to the next level.  Our experts are women at the top of their game, who will breathe life and focus into your goals and dreams.

Meet our Business Mentors:


ANGELA SHENFounder of Savor Seattle Food Tours Dishing on overcoming your inner battle and moving forward to make smart decisions.  Angela juggles her successful full-time business headquartered in the Pike Place Market with over 30 employees, with taking care of her whole self, and being a loving mom to two young children.  

ginaGINA FRESQUEZ– Founder of  Women’s Side Hustle Society –Dishing on having (or starting) a side hustle or passion project and want to take it mainstream. Gina has found the sweet spot of juggling her corporate job she loves and being a mom to a toddler with her side hustle, a Freedom Catalyst for multi passionate women on a mission to change the world through their side gig.

L FeltonLARA FELTIN – Co-Founder & CEO Biznik –Dishing on fleshing out a business model and learning how to prototype. Lara’s passion for the one-page business canvas and her experience of  ten years in business will help you shed light on moving your business forward and gain insight on the questions you should be asking yourself.

marie-profile-GNMARIE POULIN – Co-Founder Oki Doki Dishing on creating an online or in-person program to elevate your 1:1 consulting business. Joining us from Vancouver BC,  her expertise is helping small business owners build, launch, and market online courses, products and programs.  Marie’s tips on running a more profitable businesses are invaluable.

CarrieJonesCARRIE JONES – COO of CMX Dishing on tips for building a community to create an unbreakable business. As the COO and Founding Partner of CMX, the hub for the up-and-coming community industry, Carrie knows what it takes to gather your tribe and reap the business rewards.  She has built communities for tech products with millions of users, advised companies on community strategy, and is always working to build small local initiatives.

lynnchambersLYNN CHAMBERS- Founder of Lynn Chambers Consulting – Dishing on moving past your limiting beliefs around money and learn about cash-flow.  Lynn is basically a financial shrink. This is a (no boring) conversation about your personality and how you can show up big instead of reverting back to small when struggling with cash flow.

cathy-gCATHARINE GATELY – Founder of Cantadora Communications – Dishing on telling your story effectively.  Cathy has been empowering individuals, companies and organizations to find their story magic, and “tell it and sell it” in strategic and creative ways to advance their business mission.

manpreet_photobin-1 (1)MANPREET DHILLON – Organizational Management Consultant – Dishing on overhauling your life and considering a career or business change.  Joining us from Vancouver BC, Manpreet has been serving women to be better leaders in their personal and professional lives. Her passion for diversity is contagious.

Tina-Pic-for-Site (1)TINA NOLE –  Founder of Larj Media – Dishing on making a podcast.  Tina’s over a decade of award-winning broadcast journalism led to the founding of Larj Media, a company that helps thought leaders, celebrities and brands find their podcasting voice, and ensure their audience hears it. Larj Media helps clients tell a compelling story, with national network quality recording, production and editing.

The Details

Saturday,  June 11th– 10am – 3pm

makersLocation: MAKERS: a modern and chic, co-working space near Pike Place Market




Itinerary for the CRAVE Business Solstice

9:30am – 10:00am Register and prepare to be inspired.

10:00am-10:15 Kick off

10:30-11:15am  Pick your think-tank pod

11:30 – 12:15pm  Pick your think-tank pod

12:15 – 1:15 Lunch break on your own

1:30– 2:15pm  Pick your think-tank pod

2:30-3:00 Powerhouse session with our experts

Learn more about the event here




My inspiration behind starting Co-Storms – Meet Selena Soo

Last year I was struggling with what direction I wanted to go next with my business.  The CRAVE Company started in 2001, and 15 years later i’m still inventing/reinventing it.

Focusing on women in business, we have brought together masterminds, symposiums, shopping parties, vulnerable dinner parties, and produced books in several cities featuring women doing cool things.  It’s always been about creating community for women.

Where to go next?

I happened to be listening to a podcast interview with a girl named Selena Soo, who was rising fast in the business consulting world.   She dropped some names of people I knew and I wanted to know more.  I signed up for her mailing list and scheduled a listen to her upcoming webinar.  Then I found myself signing up for her full six month course.  Even though I have been in business over 30 years and inspire others to do the same, I was needing a fresh shot in the arm.  





Watch the interview here.

I was committed to being on the “other side of the table,” so I took this seriously, didn’t miss a class,  did the homework.  Being in a course with people from all over the world was inspiring. Getting a fresh perspective is one of the things I live for.  Her first assignment was to think of 20 people to reach out to for research.  This motivated me to think about who I wanted to reconnect with, and what I wanted to talk to them about.  I could go so many ways.

Listening to Selena’s experience with putting on long term programs prompted me to ditch a couple ideas that were failing fast anyway, and to focus on shorter term projects which offered simplicity.  I am thankful for the time spent going through her program, because it forced me to flush out ideas and try on a few, pivot and land on something I am super pumped about.  I call it CO-STORMING™.

Yes I could have come to this conclusion on my own.  But I know myself,  and I need accountability and continuous inspiration to move my dial.








I encourage you to check Selena’s upcoming webinar and decide for yourself if you could use a shot in the arm. Because I believe in this program so much, I’m a proud partner, helping Selena reach new students.

If you’re ready to give yourself the chance to see what’s possible for your business, she has a free report you can get here: https://rv208.isrefer.com/go/FreeR/a228/ and her free webinar is coming up in a few days that you don’t want to miss here: https://rv208.isrefer.com/go/WEBN/a228/

XO Melody