Reaching Baby Boomers with Social Networks

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Posted in: Everything Else
April 24, 2009 by Jessica P. | Comments (0)

This article by Katie Johnson, blogger and owner of Fusion Marketing and Consulting, is a informative, relevant, quick read.

Baby Boomers are becoming the largest growing demographic on social media sites. But many people are asking: Which sites are they apart of? What roles are they taking on these sites?

According to a post on Read Write Web about the report:

The one thing that Boomers are less likely to do in the online world is actually create content—outside of updating their online profiles and leaving blog comments, that is. Boomers are still not involved heavily in writing blog articles or creating videos and posting them online.

The best bets for getting Boomers interested in your content is to create blogs or videos that relate to the life or work-style of Boomers, Forrester suggests. And if you’re looking for feedback and contributions from the Boomers themselves—like comments or criticisms—make that process dead simple. Don’t introduce overly complex sign up forms or processes. Instead, encourage low-effort contributions such as star ratings.

I would agree with most of this post regarding Boomers and how they want to give and take information. I believe this will change at a very rapid pace. It is possible in 6 months a great deal of Boomers will have blogs they update regularly.

In my experience, most Boomers are starting with a Facebook page to connect with old friends and classmates. It is at that point they will reach out to LinkedIn and start connecting with colleagues.

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