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UPCOMING EVENTS
Are You Video Ready?
« Read the full blogForecasting trends show that video is about to take the web and may very well account for 90 percent of all online content by 2011. This sounds daunting to those of us that just mastered twitter or facebook, but luckily it is becoming easier to produce videos. Check out these great tips from Ladies Who Launch:
Invest in a webcam and create short snippets of video showcasing or talking about your product or service. Research shows that online viewers have short attention spans and react favorably to authenticity even if the quality is sub-par. Invest in a few practice rounds, but most importantly, be yourself and opt for video snacks that are no longer than 1 minute and 30 seconds in length. — at CRAVE we use the flip video (cost effective, and uploads directly to YouTube).
It is also important to use a video hosting platform. Video platform Web sites host and publish your videos at little or no cost to you. They make it really easy for you, so use them! The reason they do this is twofold: You are allowing them to split any ad revenues you make on your videos and because they need hits and content to become a media empire. YouTube is the most popular and widely used platform, with many more video Web sites closely following: MySpace Video, Google Video, Yahoo! Video, Veoh, blip.tv, Revver, and many more.
You want to pick a video platform that allows you simultaneously to publish your videos easily and quickly to other sites in order to increase hits on your video. Blip.tv, for instance, makes it easy for you to set up a show on iTunes as well as cross-post each video entry to del.icio.us, MySpace, Twitter, Facebook, Flickr, FeedBurner, Yahoo! Video, and AOL Video—all with one click. It also allows you to put the video on your own Web site and for users to post your video onto their sites.
Video platforms also have great tracking tools with built-in statistics. They track your viewership and can tell you how many people are watching your video. These statistics will help you with advertisers and help you learn what is working and not working for you in the videos. To read more click here.