
These days we are all trying to navigate the quickly evolving world of social media. Whether you use it in your personal life or for business, it is a constant battle to stay on top of the game. Thankfully, there are experts we can turn to, such as Viveka von Rosen. Viveka is a Certified LinkedIn expert & trainer and social media speaker. She is a dynamic woman who uses her knowledge to coach her clients on using social media marketing to propel their business. Read our interview with Viveka to learn a few expert tips and get a peak into what her business entails.
What do you say to clients who are intimidated by taking theirbusiness online?
First of all, even though social media looks like it’s “online” there is a bit of a different dynamic. It’s important to remember that Social Media is about communication – there are no special codes or tricks you need to know – there is no specific sales analytic to worry about. Use social media to communicate what you know with your “tribe” of friends and connections. Let your personality and knowledge shine through – that’s the only “trick” to social media. Most women are good communicators, so social media is a natural outlet for us. Don’t let the “online” nature intimidate you – that’s only the channel. You are the content!
Is social media marketing something business owners should be trained to do, or should they hire someone to a new position?
You can certainly hire someone to do your campaign – but they must understand that social media is about communication. In this case, about communicating for your business. So whoever you have must be enthusiastic about your business, product or service. Social media is about attraction or inbound marketing – you have to attract your client by being interesting and useful. Pushing a sales message on social media NEVER works.
What are some ways to avoid blending your personal and business profiles?
I’m not sure you DON’T want to blend them – you want your personality to shine through. Having said that – Facebook – being the most social of the mediums, might blend a little too much. I.E. – you might have your friends saying something you don’t want your clients to know. In that case, make sure you have a fan PAGE that you direct your clients too – not your personal profile.
When did you become active in the social media world, and how did you become an expert?
I’ve been involved for about 5 years now – I became an expert by getting the name first. Honestly though, I am such a social media enthusiast that I probably spend way too much time on it. Not only using the tools, but learning about them. I have a very helpful fan base that shares useful info with me as well. I am not the end all and be all of social media, but I try to know as much, and use as much of it as possible. I suppose that’s what makes me one of the experts.
Your upcoming book looks at how social media becomes a tool of empowerment for women- can you give us a sneak peak?
I have training as a life and business coach, and early on I realized social media gives women a voice, gives them freedom, gives them flexibility. My book speaks to how social media empowers women – as a tool they can use. I have some amazing guest authors contributing as well. Some of the top women in their fields who have experienced great success through social media in their own careers. We are all going to share secrets!
What are some common misperceptions about Twitter, LinkedIn and Facebook? How can each be used to promote a business?
I think the biggest mis-interpretation is that you have to be on it all the time. Which would be impossible. Like any tool, you need to know how to use it strategically and successfully for the best results. There is strong ROI – but you have to be very clear on your business, your message and your strategy to receive it!
What is the most common consulting question you receive?
How much time is this going to take?
What business mistake have you made that you will not repeat?
I thought I was more clever than some of the social mediums and didn’t follow their EUA (End User Agreement). That mistake has cost me dearly. But now none of my clients have to experience it! A common mistake other people make: treating social media like normal media and trying to push their sales message. Just like a commercial – people will turn you off if you do that.
Who is your role model or mentor?
I have a lot – Mari Smith, Tim Sanders, Al Lautenslager, Miles Austin, Dr. Joan King, Ava Diamond, Laurie Macomber, Pete Cashmore, Colin lewis, Zig Ziglar, I could go on and on.
People may be surprised to know…
I actually look like my picture
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