Must-Read: Carol Roth’s The Entrepreneur Equation

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February 15, 2011 by CRAVE Blogger | Comments (1)

If you don’t know the name Carol Roth, CRAVE is hoping that this post will help you love her as much as we do.  Carol has written a new book, The Entrepreneur Equation, to help reverse the failure rates and increase the success rates of entrepreneurs and small business owners like you.

Carol has an impressive background helping entrepreneurs, and she’s also helped companies raise over $1 billion in capital.  She knows her stuff, which is why MSNBC, FOX Business and many other business outlets consistently feature Carol’s advice.

Over 90% of new businesses fail (or fail to succeed) within five years, a statistic that would not be acceptable in other arenas of life. And many business owners waste their precious time, money and energy because they don’t know how to evaluate the risks and rewards of being an entrepreneur – and how to stack the odds of business success in their favor.  Carol’s book hopes to change that.

In The Entrepreneur Equation, she teaches you how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.  Carol helps you understand what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circum¬stances. As a result, you’ll be able to do the math before you set down the entrepreneurial path and answer two important questions: “Could I be an entrepreneur?” and “Should I be an entrepreneur?”.

Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal Entrepreneur Equation as you:

• Learn what it takes to be a successful entrepreneur in today’s competitive environment
• Save money, time, and effort by avoiding business ownership when the time isn’t right for you
• Identify and evaluate the risks and rewards of a new business—or even reconsider a current business—based on your goals and circumstances.
• Evaluate whether your dreams are best served by a hobby, job, or business
• Gain the tools that you need to maximize your business success

This week marks the pre-launch week of The Entrepreneur Equation. For every book you pre-order through Carol’s website, she will donate a book to the national business non-profit SCORE.org.

One Response to “Must-Read: Carol Roth’s The Entrepreneur Equation”

• Tweets that mention Must-Read: Carol Roth’s The Entrepreneur Equation • the CRAVE company • an urban girl's guide to all that you CRAVE -- Topsy.com Says:
  February 15th, 2011 at 11:19 am

  [...] This post was mentioned on Twitter by CRAVE Chicago, Arpen Thandi, CRAVE NYC, CRAVE NYC, CRAVE San Francisco and others. CRAVE San Francisco said: Today's blog features Carol Roth and the invaluable lessons in her new book, The Entrepreneur Equation. http://bit.ly/gw4xrQ #fb [...]

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