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Archive for May, 2011

Jumping for Joy Juice!

Thursday, May 5th, 2011

Molly Mahar is a Life Coach, Speaker, and Community Builder for Gen Y Women and founder of Stratejoy. Her new program, Joy Juice, goes live today and we think it is over the top awesome. Below is Molly’s inside scoop on what Joy Juice is and how it will help you discover just how awesome YOU are.

1. Who can benefit from Joy Juice?

Obviously, I have an idea in my mind who I created Joy Juice for–women who want to access to their inner wisdom and desires and need a long-term, upbeat tool to help them tune into themselves. It’s funny you ask though, because I just asked this question to the ladies who beta-tested the Joy Juice program for me!

Here are my favorite answers…

“Oh, this is a tough one! I see so many people enjoying this for different reasons. First of all, someone who enjoys “working on herself” but really appreciates reminders and guidance will love this program (that’s me!). But then, I have a friend who’s in a HUGE transition in her life this year, and I think they’d really focus her inward, which is going to be so, so important to moving forward, healing, and re-building her life. But then my Mom, might really appreciate them, too. Working on herself is a totally foreign concept, but one she so wants to learn. In short, I think this program is A GEM!”

“I think anyone who is spinning themselves in circles of self-doubt or unnecessary angst would benefit from Joy Juice. Belief is a powerful tonic. “You can do it!” goes a long way for women of all ages. While some are lucky to just be born with oodles of self-confidence, for many of us it’s an over time trial-and-error, coming-into-your-own process. I think Joy Juice can help them get there.”

“Anyone who wants to learn more about themselves or spend more time on their personal growth/mental health/well-being is going to enjoy getting these prompts. And definitely those who are craving direction, both in life and in how to go about spending that quality time with themselves, because I really loved the prompts and know that I would never have thought of those kinds of topics on my own.”

2. What should people expect to get out of this new program?

Joy Juice is a yearlong program of positive prompts delivered every 3 days to your inbox. 12 months x 10 prompts= 120 inspiring, yet practical Love Bombs! Each month has a theme to inspire honest reflection, true growth, and the chance to listen to the wisest woman in your world– yourself.

Most of the women taking part are using the prompts to journal, but some are doing art work, blogging about the prompts, or letting them inspire deep conversations with partners or gal pals.

My warning? Expect breakthroughs, increased self-love, and this odd glowing feeling of being really connected and grateful for your world. :)

3. What’s your theme song these days?

Is it cheating to say the one I had written? I LOVE music. I totally have a soundtrack to my life– all the big moments have songs that bring me right back… So, it was only natural that I wanted to have theme song written for me and for Stratejoy, right? An amazing local musician, Abi Grace, wrote and recorded something that I absolutely love for my Tribe. I listen to it every morning before diving into work! You can download if you like! http://www.stratejoy.com/theme-song/.

4. What makes YOU so awesome?

Right now I am reveling in the awesomeness that is my dedication and ability to keep innovating! Entreprenuership can be so hard on the self-esteem and I’m really proud of myself for believing in (and continuing to work at) my big dreams. I’m also awesome these days because I’m taking time to really connect with my family, drinking loads of green smoothies, and finding more excuses to be silly and whimsical.

5. What’s your #1 tip for CRAVE entreprenesses who don’t know how awesome they are?

Well, they are awesome. So, I’d yell this from the rooftops if I could, “You need to believe in yourself and your unique contribution to this world first. Before you ask anyone else to, before you figure out how to package and sell, before you create your brand or name your company. Get on board with your awesomeness.”

This doesn’t mean you need to be showy, or stuck up, or fake it til you make it. It means you need to tap into fierce self love and inner confidence. You don’t know how to do that? First step: Practice really listening to yourself. What makes you go “Oh, hell YES!”? What instantly turns you off? Respect those desires and you’ll get used to validating your own worth and individual awesomeness.

6. When you crave happiness, what do you do/where do you go?

When I’m craving general happiness or pleasure, I love taking long walks outside (preferably in the sunshine), dancing my heart out, exploring new neighborhoods (aka puttering), long champagne-fueled conversations with girfriends and snuggling with my husband.

If I’m craving happiness in my work, shutting down the Internet often helps! Reading my “love notes” email file always gives me a surge–it reminds me why I’m doing what I’m doing. If I’m really feeling out of sorts, I meditate on my mission- “To celebrate life authentically and inspire others to do the same.” This can help shift me from a place of contraction or comparison or feeling small to that spacious, creative, and happy space.

8. Where did the idea for Joy Juice come from?

Journaling is the process I use to engage in conversation with myself, to act as my own analyst, friend and coach. It’s also the birthplace of all my big ideas. Back in 2007, journaling made me realize that I was truly miserable in my sales manager job and that I needed to do something drastic to shake my life up. And then I traveled around the world journaling all the while. From that round of intensive self-connection, I realized I wanted to start a company that worked directly with women! I got back to Seattle and started Stratejoy…

I thought the ability to journal just came naturally to people—that everyone pours their heart out, examines their dreams, dissects their moments of shame, knows how to grow from their stream of consciousness writing. Apparently, I was wrong.

I had clients who asked for more journal prompts, for more “love to hate ‘em” questions, more juicy techniques to dig deeper, more ways to biggify their life through writing… Joy Juice was the answer to those requests!

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Find Stratejoy on the web, Facebook, and Twitter. Learn all about and sign up for Joy Juice here!

Carving a Niche in the Love Industry

Tuesday, May 3rd, 2011

Knowing your Niche is crucial for any business trying to make it in today’s market. It is important to know your target market and constantly work on new methods to reach out to customers and to keep them interested in your products or service. Iesza Snowdon, CEO of Eros and Isis, Loving Inspiration Inc., knows a lot about what her company’s niche is and talks about how this has helped her company discover what works best when it comes to selling her unique adult products.

Why is it important to know your Niche?
Knowing our Niche Market has been KEY in understanding the limitations and advantages of our products. And over the years of test marketing, we have discovered many interesting twists to what we -thought- was our main target. So we feel very strongly about getting product out there to test in a variety of climate in order to develop an unbiased opinion of what you have created for market.

What is your most popular product?
Five years ago we initially tested the market with three very different products for the romantic market. We had 23 very different prototype designs of our unique playthings, a soy and bamboo lingerie line and an organic massage oil collection. It turns out that our ethically manufactured adult toys are the most popular in our product line-up. Our target market knows what they want, but they’ve never been offered what we produce. And even though we are baby-new, and hardly advertise, we are getting a high volume of demand on these streamlined products.

Who is your target market?

Our target market is female, mid-30′s -40′s Socially committed (In a relationship) and/or sexually mature. She has a semi-disposable income and wants things that are unique as well a ecologically responsible.

How did you find your target market?

What was surprising to me was that our target purchasers were coming out of the crowds to touch and examine the toys. As if they were moths to a flame. At a trade show, those who didn’t fit the target actually avoided our booth entirely. It was fascinating.

Those that fit the profile were delighted and overjoyed with the unique designs and our corporate concept of Conscientious Playthings. Our target seemed SO specific to our expectations that each new visitor was almost a
cookie cutter reflection of the last set to arrive at the booth(s).

How do you go about reaching your target market now?

Our market is socially “connected” and in the general public of employed females and therefore best reached through social media. We have tried a few print campaigns and have found that social media and technical “word of mouth” works the best for having customers find us on line.

Although advertising in CRAVE is also on our list of advertising sources (honestly) because our target market actually goes shopping with a sense of purpose and CRAVE is a great source to find EXACTLY what you want but might not yet know existed or know how to find it.

As we say, our customers (as CRAVE’s customers do) Indulge Intelligently.

What’s your advice for upcoming entrepreneurs trying to find out their niche?

TEST MARKET EVERYTHING! Even if it hurts your feelings.

Were you able to easily figure out what your target market wanted?

As the CEO and Concept Designer for the entire Eros & Isis, Loving Inspiration concept, I was shocked at the peoples choices, so the experience was a necessary -even though seemingly expensive- process.

As I had “emotional attachments” to different designs and products than most people, we would have promoted the wrong products for the wrong target audience.

What do you CRAVE?

Luckily I AM our target market. The concept for the entire corporation came from my own fruitless shopping experiences and my love of Fine Arts.

Check out Eros and Isis on Facebook, Twitter, and their website today!

- Anna Morgan is an intern for CRAVE

Introducing Our May Theme: Fail Fast!

Monday, May 2nd, 2011

Fail fast? What kind of advice is that?! Think about it. You have this brilliant idea, you’re infatuated with it, and you *know* it will be bigger than Beanie Babies and Harry Potter combined. How terrible are you going to feel if you invest your life savings, hours away from your family, and precious alone time into this venture and it fails? Do your homework. Test the waters. Find out if it will work and get it out of your system if it’s not worth it – as fast as you can. A great way to do this is “prototyping” your business before you actually launch to see if it will be the hit you’re hoping for. CRAVE founder, Melody Biringer, learned this first hand, and this month she’s sharing her lessons about prototyping businesses and failing fast. We also have great blog posts from CRAVE entreprenesses sharing their valuable tips and insights based on their experiences. Stay tuned!