Videos are a great tool in business and marketing. A video allows others to get a real life view in real time to see what you and your business are all about. A video is personal and can in turn lead to increased website traffic and sales. Making a video may seem like a daunting task but with the wonders of technology today like the Flip Camera you can capture video anytime, anywhere. Once you’ve decided to take the step in making a video, pat yourself on the back because you’ve made an exciting decision, then map out your goals and plans for your video.
There are a couple things to consider when getting started-
Know your audience- ask yourself “who will be watching my video?”
Have a clear message- what do you hope your audience will walk away from after watching this video?
Where will you be uploading this video to? Do you have a YouTube Channel or maybe Vimeo? YouTube is one of the most visited websites in the world with a huge audience to offer, so there is benefit in creating a branded channel for yourself there.
What kind of video are you creating? Is this a “how to” instructional video? Are you selling a product?
Try and keep your video between 2-3 minutes, a short and sweet message is most effective!
Now go out and get your girly geek on by make a great video to share with the world!
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CRAVE Blog
June 25th, 2011 at 7:49 am
This 1-minute Video shows how I was able help CRAVEsd leader Patricia Morrow to the top of Google: http://youtu.be/HclpbfvVb78
June 25th, 2011 at 9:09 am
We LOVE video as a way to connect with people! Nothing captures energy & emotion + an audience like it. Our team specializes in web video for businesses, events, non profits & artists in Calgary, Edmonton & Toronto + beyond. It’s affordable, authentic & it speaks to the quality of your brand.
June 25th, 2011 at 3:52 pm
This blog came with great timing! I actually just met with a marketing firm who sold me on a web-mercial. I never knew You Tube was the second most used search engine! I am actually compliling the content for my Web-mercial now and your blog was very helpful!