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Do You Want Fries With That?

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Posted in: Melody Says..., Put A Twi$t On It!
August 8, 2011 by Melody Biringer | Comments (1)


You know that saying, “work smarter not harder”? That is what we are always trying to achieve here at The CRAVE Company. Easier said than done, I hate to admit. Here is a list of things I have put together in my businesses to increase sales and to create more value from what we already had.

  • Organizing a membership program so that CRAVE followers can attend our events and get involved with our publications for less money.
  • Looking at the real estate of our publications and packaging options to offer premium exposure options for our existing customers.
  • Getting a minimal down payment commitment from our customers to participate in our next publication and lock in on current prices.
  • Offer a discount to events if people sign up in advance.
  • Package sponsorship deals with specific and detailed print, online and in-person exposure levels to help produce publications and events.
  • Volume pricing. Instead of offering just one jar of honey mustard for $9.95 offer 3 for $24.95.
  • Buy a bundled program and get additional benefits for free that normally cost more separately.
  • Sign up for our newsletter and get our top 10 secrets for free.
  • V.I.P. programs that only allow X amount of people to join and get exclusive benefits.

I am excited we are talking about this subject all month. This is a very important concept that I try to pay as much attention to as possible. It really could double or triple your bottom line.

What are you doing to add value to your business? What new value could you create right now from existing products?

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One Response to “Do You Want Fries With That?”

  • Meg Says:
    August 9th, 2011 at 4:04 pm

    We’d love to cater one of your events – we were in the last CRAVE LA book. Please let us know if you’re interested in a quote. We also catered Nicole’s mom’s women in architecture fundraiser and they liked it so much they hired us again this year.

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