This month, we’re all about mission statements.
I’ve heard of those but what are they, really?
At its core, a mission statement is a statement of the purpose of a company. It is an opportunity to define your business at the most basic level. It should spell out who your company is, what you do, and why you do it. It answers the fundamental question, “Who are we, and why do we exist?”
But why do I need a written mission statement for my small business? It sounds so formal.
Having a mission statement ensures that you understand the core of your business as an individual, as well as together with your team. It helps you establish a company direction.
According to Small Business Bonfire,
Join us later this month as we delve into creating new mission statements for your business and your personal life, as well as re-evaluating your current mission statement.
Attend a CRAVE Chat in your city in February for a mission statement brainstorming session. See our calendar for upcoming chats.
What is your mission statement? Let us know in the comments section.
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February 9th, 2012 at 9:40 am
My salon decided on this Mission Statement and it is our starting point with every guest that walks in the dooe!!
Our Mission is to recognize the beauty within all people, to inspire, promote and bring that beauty to the surface through listening, understanding and respecting each guests needs.
February 9th, 2012 at 11:35 am
Simple Squares is on a mission to create simple, great tasting and healthy treats. We strive to transform our grab-and-go food culture from one focused on preservatives to one that embraces whole foods. We make all natural, savory-sweet, whole food snack bars infused with honey and herbs.
February 9th, 2012 at 2:05 pm
grip social’s mission is to build influential brands on Facebook that have strong communities on their side.
February 9th, 2012 at 2:18 pm
This has been on the forefront of my mind for a couple of weeks now! I’ve written a (wo)manifesto and now need to boil it down into something a little less self-important
Looking forward to future posts!
February 9th, 2012 at 2:48 pm
We don’t have an official, formal mission statement, but our website’s motto pretty much sums it up. We put it all in one simple sentence, “Two girls trying to help you get settled in NYC.” We want to help women learn how to move to New York and make the most out of their lives here. If we’re ever unsure whether a project fits with our plan goal, we just turn to that motto for a reality check. Will our project help women looking to settle in New York? If the answer’s yes, we’re on track.
February 9th, 2012 at 3:53 pm
As a woman-owned company in a male-dominated field, A Yard & A Half’s mission statement is just one of many things that sets us apart from our competition and helps define our award-winning company culture. Our mission is to design and build landscapes with integrity, pride and determination; with care for the environment and community; and within a culture of humor, equality and opportunity.
February 9th, 2012 at 6:13 pm
I love mission statements – for biz and for life. I love Guy Kawasaki’s talk on mission statements as mantras and how to keep the mission statement or mantra salient and graspable to your audience. Would love to attend in the Seattle area