Writing a mission statement doesn’t have to be rocket science. Writing a mission statement simply has to be able to convey truth, purpose, and originality. Most often a mission statement expresses the overall picture. The overall sentiment you would like your customer to envision as being associated with your business. To get you thinking about your own mission—be it personal or professional—we have selected a few CRAVE entreprenesses whose objectives convey their purpose boldly and effectively.
“It is our job and mission to undo preconceptions about pain and possibility. You do not have to suffer; you do not have to accept pain; you can do more. We specialize in the possibilities of the body.”
—Nancy Bogart, owner of Balanced Place, CRAVE Los Angeles
“Our mission is to empower women by building confidence and self-esteem through fashion.”
—Kathleen Kohut, owner of Kathleen’s Closet, CRAVE Toronto
“Mac ‘n Cheese Productions helps people craft a personal fulfillment tool-belt to use in designing a life satiated with Yes!”
—Saya Hillman, owner of Mac ‘n Cheese Productions, CRAVE Chicago
”Evolutions School of Dance aims to create an open door policy for students and parents while fostering a fun, positive and safe dance environment that provides students with the freedom to become creative and confident dancers, while maintaining their individual expression.”
—Stephanie Nichole, owner of Evolutions School of Dance, CRAVE Calgary
“Helping others achieve rockstar results with a rockstar attitude.”
—Meryl Hooker, owner of Meryl Hooker: Sales Rockstar, CRAVE DC
Please share your mission statement in the comments! Don’t own a business? We would love to hear your personal missions too!
Pinterest
YouTube
CRAVE Blog
February 17th, 2012 at 8:11 pm
My mission…making bad days better and your world better for business. –Shelby Edwards, BlueCrows, Inc.