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CRAVE Holiday Giveaway

Saturday, December 3rd, 2011


In the spirit of the holidays CRAVE is gifting CRAVE guides to three lucky participants in our #CRAVEholiday giveaway.

What is a CRAVE guide? CRAVE guides are your go-to resource for the best women-owned businesses in your city.


What you need to do to enter our holiday giveaway is sign up for our CRAVE insider here on our website here, tweet us at @cravecompany with the hashtag #CRAVEholiday. We want to know one thing you’re CRAVING this holiday season. Three lucky winners will be selected at random to win a CRAVE guide of their choice. This giveaway starts right away and ends Wednesday December 7, 2011. We’ve made it easy for you to enter, just click the Tweet button in the post!

CRAVE guides make for great holiday gifts as well as fabulous resources into the need to know businesses in your city!

December: Relationships Matter

Thursday, December 1st, 2011

It’s December and all month long we’re going to be talking about the importance of relationships in business.

As in all other aspects of your life, the people you choose to surround yourself with in the business world really do matter. From your consultant to your accountant to your intern, these are the people who can be there to make your day easier. Nurture these relationships and practice reciprocity. It’s worth it.

What do you think? How do you nurture important relationships with your employees or contacts? How do you go about establishing new connections? We want want to know!

Niche is Rich, Broad is Broke

Wednesday, November 30th, 2011

“Great great night! Even though I don’t own my own business so many great things learned tonight and to apply to my life. My poor husband couldn’t get a word in tonight when I got home — so inspired! Thank you CRAVE!” -Amy Hedman Turnbull

It was a night of inspiration and storytelling at the CRAVE Seattle business chat on Tuesday November 29th. The topic of conversation was the November subject we’ve been discussing, “Flip it Before You Ditch it!” Flip it is a favorite topic of CRAVE Founder Melody Biringer. It’s about changing up a business idea before you move on and try something else. Coming at an issue from an opposite perspective can sometimes help you see a solution in a different light. In addition to hearing the guest speakers talk about their experiences in business the floor was opened up to attendees of the CRAVE chat to talk about their personal insights on flipping different parts of their life. Below are the top six highlights from the chat.

1. Niche is rich, broad is broke, shared by guest speaker Devani Freeman. Devani explained the importance of really focusing on a specific niche in business rather than trying to be really broad.

2. Barbie Hull a CRAVE entrepreness and guest speaker talked about the importance of bouncing ideas off other like-minded individuals when faced with tough business decisions. Brainstorming and collaborating with others can be very powerful.

3. Find your niche and declare it.

4. “Gravitate to what feels natural to you.” -Melody Biringer. If what you’re doing currently in your business or life doesn’t feel right or isn’t working, pay attention to the things you do that you thoroughly enjoy. Figure out the skills that come naturally to you and do something about it.

5. If you have a niche and it’s not working, flip it.

6. Think about your personal life experiences, maybe you have one that others can relate to. Flip your life experiences and passions into a business that helps others.

“I feel renewed and so thankful to have had the opportunity to meet such great women! Thank you for the event and thank you to Cake Envy for the location and yummy treats.” -Kirsten Helle, Mesa de Vida

Big thank you to Cake Envy for graciously hosting our chat and to our speakers, Barbie Hull, Devani Freeman and Melody Biringer. Learn more about our CRAVE chat’s by visiting our website.

Building New Relationships in Business

Friday, November 18th, 2011

New York Times Best Selling Author and business strategist Carol Roth talks with CRAVE Founder Melody Biringer on flipping her perspective and building new relationships in business.

CRAVE Business Spotlight: WeVillage

Thursday, November 17th, 2011

Here at CRAVE we’re inspired by the smart and savvy entreprenesses featured in our CRAVEguies. Whether you’re a business owner in San Francisco or a business owner in Amsterdam, as entreprenesses we all share common goals in that we want our businesses to succeed. Here is an interview with CRAVE entrepreness Karen Beninati, owner of Portland based company WeVillage. WeVillage is an urban play care for children where parents can drop their kids off in a safe and engaging environment.

WeVillage is the brainchild and conception of Karen Beninati. The idea was born out of this single mother’s love and appreciation for providing quality in every aspect when working with children. Her own love of children and her experience with child/parent relationships garnered during her volunteer experiences at her son Luca’s schools.

1. Tell us a little bit about what makes your business unique?

We are the only place where at anytime you can drop off your child, with no appointment needed for all day or a few hours. We are also open very late.

2. What is your favorite thing about owning your own business?

Freedom and helping others.

3. If you had one piece of advice to offer women wanting to start their own business what would it be?

Do it, and do not let barriers prevent you from continuing to push forward. Make sure you have a good support system, and don’t sweat the small stuff. Success will happen, maybe it’s not exactly what you imagined right off the bat but you have to start somewhere, and it will become everything you didn’t imagine.

4. Do you have a role model or mentor?

My Fiance Paul, he is exceptional in business and he gets it, he loves me unconditionally.

5. What motivates you on a daily basis?

Being the best I can be, and completing my goals and staying true to my intentions I set when I started WeVillage.

6. Why did you start your business?

To provide a service unlike anything out there, and to build something people can be proud of.

To learn more about WeVillage or Karen visit her website wevillage.com, WeVillage is also on Facebook and Twitter!

November: Flip It Before You Ditch It

Wednesday, November 2nd, 2011

Happy November! We’re thrilled to announce our new theme, Flip It Before You Ditch It.

Have you ever considered doing the exact opposite of what you’re doing right now? Maybe with your whole business, maybe with a small part… brainstorm what it would look like if you completely flipped it! This is a valuable exercise that, at the very least, will inspire a myriad of new ideas for your business.

We can’t wait to get the conversation going about our topic, Flip It! Do you have examples of Flipping It? We want to know!

10 Things You Need To Know About Mentorship

Monday, October 31st, 2011

There was a wealth of valuable information at October’s New York CRAVE chat about our theme “Mentors Move Mountains”. Here are the top ten things you need to know about mentorship:

  1. A mentor relationship happens when you are ready and willing to ask.
  2. Many people in our lives serve as informal mentors.
  3. Having separate mentors for different areas of your life is like having a board of directors for your life.
  4. Top 3 points for staying on top of your game: 1. Take care of self. 2. Maintain relationships. 3. Stay abreast of industry related knowledge.
  5. It is imperative to find your niche and be fully aligned with your own values.
  6. Many entrepreneurs believe they are a jack of all trades because of everything they must do to run their own business. However, you may not be the best person for every job. Focus on what you do best and have a team that compliments your skill-set.
  7. In building a team, they must be aligned with your vision and share your passion, which will make it easier to trust them with tasks.
  8. Hiring apprentices is a great way to get help.
  9. It is important to value your apprentices. Even if they are not compensated financially, the relationship must benefit both parties. Investing in their professional growth can happen through mentorship, recommendations, etc.

Recommended Entrepreneur Communities:

In Good Company
‘Preneur
Ladies Who Launch
Embarkability
Marie Forleo
85 Broads

Big thanks to Colette Ellis of InStep Consulting and Nicole Letelier of She Creates Change for sharing such great information! To learn when the next CRAVE Chat is near you visit the events calendar on our website.

Guidelines for Mentorship

Monday, October 31st, 2011

“The future belongs to those who believe in the beauty of their dreams.” – Eleanor Roosevelt



CRAVE had the opportunity to visit with the soon to be founder of a new mentoring organization, SheDreams. Ramona Wessel is the brains behind SheDreams, she wanted to form a group where young women could seek guidance and mentorship from other like minded women.

Ramona’s Guidelines for Mentorship

1.       A mentor is someone who inspires you professionally and personally

2.      A mentor is available to you, they give their time to you willingly and joyfully

3.      A mentor challenges you without criticism

4.      A mentor celebrates your successes, but more importantly is there to pick you up when you fall

To learn more about SheDreams visit SheDreams.net.

CRAVE Partner Spotlight: Jan McCarthy

Monday, October 24th, 2011

We would like to introduce you to our new city partner in Los Angeles, CA, Jan McCarthy.

A little bit about Jan

Jan McCarthy is our new city parter for CRAVE LA. She is an entrepreneurial guru: a wise person on the sidelines that helps with advice and counsel. She is the Owner/Market Director for the Ladies Who Launch LA & OC Market, Co-founder of Back 2 Our Roots, Professor of Entrepreneurship at the Fashion Institute of Design and Merchandising (FIDM), Guest Host for “Our Town Pasadena”, Mom to 2 Entrepreneurial daughters, and married to a multi–preneur that owns an online travel company and is a real estate developer and builder for a commercial industrial office park.

Tell us what you CRAVE

WHAT do I CRAVE? Traveling, painting, hiking, and planning fun events with my family and friends. Getting involved with the CRAVE community lets me do what I love, helping women promote their businesses while having fun and bonding with other fascinating and dynamite entrepreneurs.

We are currently working on the 2nd edition of our CRAVEguide for CRAVE LA. CRAVEguides are your go-to resource for the best women-owned businesses in your city. From restaurants to boutiques to marketing firms, we celebrate all of the gutsy, creative, local proprietors you need to know. To learn more about being in the book click here.

We’re excited to have Jan join CRAVE! Find Jan at @CRAVEla and on Facebook.

Learn Why Mentors are Vital to Your Business

Thursday, October 13th, 2011

“Mentoring starts with self recognition of personal needs. Who and how you connect to learn is a transformational process of time and opportunity” -Athalie Stegeman, The Innovationbroker and co-curator of the first edition of CRAVE Amsterdam. Learn more about how to find a great mentor and about the importance of having a mentor at our upcoming CRAVE Chats. Join CRAVE and our speakers to learn all about their individual experiences and how a mentor can enrich your career.

SEATTLE CRAVE Chat
Topic: Mentors Move Mountains
Monday, Oct 17th
7–9pm
Buy your tickets here

DENVER CRAVE Chat
Topic: Mentors Move Mountains
Wednesday, Oct 19th
7–9pm
Buy your tickets here

VANCOUVER CRAVE Chat
Topic: Mentors Move Mountains
Thursday, Oct 20th
6–8pm
Buy your tickets here

ATLANTA CRAVE Chat
Topic: Mentors Move Mountains
Thursday, Oct 27th
6:30–8:30pm
Buy your tickets here

TORONTO CRAVE Chat
October Topic: Mentors Move Mountains
Thursday, Oct 27th
7–9pm
Buy your tickets here

Don’t miss out on this great CRAVE Chat! Who knows, maybe you will even meet your mentor!