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Pin Your Cravings: Pinterest Contest!

Wednesday, February 1st, 2012

We can admit it, we love Pinterest. In fact, here at CRAVE it is our latest obsession. Pinterest is an online pinboard. Organize and share things you love. Comment. Repin. Like. Find inspiration and community!

We love Pinterest so much that we’re having a “What Do You CRAVE” Pinterest contest! Pin your cravings to win 1 free CRAVEguide for the city of your choosing*!

Here are the steps:

  1. Join Pinterest (If you need an invite, simply email info@thecravecompany.com to request one, and we’ll invite you)
  2. Follow @cravecompany on Pinterest
  3. Pin images of things you CRAVE (exotic destinations, desserts, DIY spa treatments, anything!)
  4. In the description, include “@cravecompany” and “#whatdoyoucrave”
  5. The more you pin, the more chances you have to win
  6. We’ll choose 3 random winners on February 15th

Happy pinning!

* Choose from the selection of CRAVEguides listed in the CRAVE Store

24 Female Entrepreneurs Funded Through FITE!

Friday, August 5th, 2011

CRAVE Toronto, just like The CRAVE Company, is very excited and proud to be a supporter of FITE.  To jump-start our CRAVE lending team and to spread the word about this amazing initiative, CRAVE Toronto partnered with Dermalogica Canada to host a CRAVE Buzz Party.

A number of fabulous ladies joined CRAVE at the Dermalogica Training Center for an awesome skin-care seminar put on by the Dermalogica experts, where we got to test all their beauty goodies.  The ladies also had a chance to nosh on some treats and wine, while learning more about FITE and CRAVE’s latest book, CRAVE Spa.

It was an incredible night that helped us raise enough money to provide full micro-loans to 24 female entrepreneurs in developing countries!  The businesses we provided loans to were as diverse as our own CRAVE entreprenesses, including a cafe, a taxi driver, a beauty salon, and a cattle breeding farm, to name a few.

Thanks to everyone who came out to lend their support to FITE, and especially to Dermalogica who sent us all home with glowing skin!

To learn more about FITE, check out the video below!

Tweet to Win: CRAVE Giveaway!

Wednesday, June 15th, 2011

We love trying new recipes, new cooking techniques, and new ideas. We do NOT love heading into the kitchen prepared to create a gourmet meal only to find that we are seriously lacking the tools and supplies. Prevent this horrible letdown by participating in a fabulous contest created exclusively for CRAVE followers. In honor of the re-issue of Nina Simonds award winning cookbook, Spoonful of Ginger, she has created fabulous Chinese Cooking Starter Kits. Win one of ten kits that include Spoonful of Ginger and all of the tools necessary to prepare her famous healthy and delicious dishes. All you have to do to enter is follow your CRAVE city of choice and Nina at @SpicesofLife then tweet us a message using the hashtag #SpoonfulContest. Win the contest and your kitchen will be fully stocked so that you can head in on a whim and whip up any of Nina’s healthy and delicious recipes. Still unsure about your skills in the kitchen? Check out this  video of Nina demonstrating just how to use every tool in the kit.

Each winner (there will be 10!) will receive the following prize pack:

· A 14-inch rolled steel, heavy-gauge wok with wooden handles

· A dome lid that fits perfectly in the wok, transforming it into a steamer or braising pan

· A Chinese shovel that is designed to conform to the sides of the wok, making tossing food in the pan a breeze

· A traditional Chinese handled strainer with a mesh wire basket which is used to scoop food out of a pan or hot oil or water and is excellent for holding food to drain

· A steamer rack that fits perfectly in the bottom of a wok or any pan to hold a heatproof plate or bowl that contains the food to be steamed.

· A set of handsome wooden chopsticks

· An autographed copy of the newly reissued, best-selling cookbook Spoonful of Ginger, which won both the James Beard and IACP cookbook award for health
To enter follow CRAVE and @SpicesofLife on Twitter, then tweet us a message using #SpoonfulContest to win! Check out spicesoflife.com to learn more.

Introducing June’s Theme: Get Your Geek On

Wednesday, June 1st, 2011

As business women, technology often acts as our second-in-command. It simplifies, speeds up, and socializes our lives in ways that women a generation ago wouldn’t have dreamed possible. We now crave the latest and greatest tools to increase productivity, facilitate scheduling, promote our products, and so much more! This month we are unleashing CRAVE’s inner geek on the world and exploring all the amazing ways that technology can boost our businesses and make our lives that much easier. From mobile apps to social media to online advertising – we’re sharing our secrets and inviting you to listen, learn, and share as well! What are the top tech questions you would like answers to? Share with us! Here are a few that are on our minds:

  • What is your favorite time-saving technology tool?
  • How often do you check your Facebook and/or twitter accounts?
  • Do you use social media for personal or business purposes – or both?
  • Where do you usually go to find out about the latest technology?
  • What technology do you wish you knew how to use? Which do you wish you could wean yourself off of?
  • Pick a side: Mac or PC? Blackberry or iPhone or DROID?

Behind the Scenes: A CRAVE Photoshoot

Thursday, March 17th, 2011

Meet Danielle Bobish, 1/3 of our hard working NYC CRAVE team. Like many New Yorkers, this is a busy woman who does it all. Besides being a mother, wife, CRAVE leader, (and amazing singer!!), this gal also owns her own event planning company called Curtain Up Events. Danielle took the time to snap some behind the scene shots and give us a little peek into her own close up for the soon to be released 1st edition of CRAVE NYC! Below in her own words…

…For the past year I have been one of the NYC city leaders for the CRAVE guide. We are almost ready to go to print on the 1st edition of the CRAVE Guide NYC! It’s a very exciting time and we can’t wait to see the finished product. This guide is filled with amazing and inspiring female entrepreneurs ranging from the celebrity to the girl next door. It finally came time for me to schedule my own CRAVE photo shoot and so I thought it would be fun to share some behind the scenes action with you.

The NYC guide has been fortunate to have access to the talents of some of this city’s premier photographers. I had the pleasure of being photographed by Jen Huang whose work is highly coveted in the wedding community. And no photo shoot would be complete without a fabulous makeup artist. Anni Bruno is a true artist. I attended an event the evening of the shoot and not only did the makeup hold up flawlessly, but I’m still getting compliments on how beautiful I looked!

The CRAVE guide shows highlights of each entrepreneur’s work in a 2-page spread laid out in a super pretty book. These books are THE guide to every city’s most incredible female owned businesses. For this shoot, I was solely focused on getting a great portrait (which will also be displayed on my website).

There’s nothing like girl power to make for a fun filled day! We had a blast putting this together and we hope you enjoy the finished product.

xoxo,
Danielle
Founder/Creative Director of Curtain Up Events, Inc.
Curtain Up Events blog

Why You Should Build a Business You “Know”

Wednesday, January 5th, 2011

There is a famous adage that new writers should “Write what they know.” The thinking being that your writing will be believable, authentic and that, when you have passion for a subject you know really well, it is much easier for the words to flow.

Same thing with business, in my opinion.

While I’d never discourage someone from starting a business they’ve longed dreamed about, it’s best to build upon what you know – or ensure you get the proper training and education to make it succeed.  Taking calculated risks is one thing: taking risks you don’t have to take is just another way to make things harder on yourself and ensure failure. Many people fantasize about opening a restaurant or bar, but if the only prerequisite you bring to the table is that you like to eat or drink, perhaps you need to do a bit more prep work. Once you get into the brass tacks of running your business, you’ll be hit with enough risks and challenges, so why add to that?

I started Red Slice, my branding and marketing consultancy, after years of experience on both the client and agency sides. I’ve worked for ad and consulting agencies in the past and am familiar with how projects need to be managed, as well as how to gracefully juggle unreasonable client demands with good decisions. I have also been a client myself as a corporate Marketing Director and understand the world from their point of view: tight budgets, multiple approvers, being overwhelmed by a thousand demands. So it was a natural, easy fit for me to flow into my own consulting business and use what I’d learned. I had enough risk on my plate going from a regular salary to entrepreneurship and learning how to run a business: bookkeeping, taxes, legal requirements. Thank Heavens I didn’t also have to learn how to do what I do at the same time! Will I start a completely different business one day? Maybe. But now at least I’ve started down the path of entrepreneurship doing what I know best.

In branding, I teach clients to minimize risk and keep things simple by starting with their strengths. What are you good at and what can you authentically deliver? You may think you want to build a chic, progressive, high-end business because that is “hot” right now, but what if what you’re best at is casual and down-to-earth? There are markets and needs for those types of businesses, too. Brands grounded in truth are much stronger than brands that try to pretend they are something they are not.

Minimize unnecessary risk and play to your strengths. It’s not taking the easy way out: it’s just smart entrepreneurship!

This post was written for The CRAVE Company by Maria Ross. Maria is the founder and chief strategist of Red Slice, a branding and marketing consultancy based in Seattle. She has advised start-ups, solopreneurs, non-profits and even large enterprises such as Microsoft, Discovery Networks and Monster.com on how to craft their brand story to engage, inform and delight customers. Maria is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget (2010, Norlights Press).

2011 is Your Year for Business Freedom

Monday, December 27th, 2010

We would like to introduce you to Natalie Sisson, The Suitcase Entrepreneur. Natalie is a fellow entrepreness who CRAVE founder Melody Biringer met on the road earlier this year. Natalie is launching an exclusive membership program made solely for women business owners starting January 1, 2011 and we wanted to give you the inside scoop.

Melody was so inspired by this trail blazer that she is signing up for her cool new program, “Passport to Business Freedom” and wanted to give you a chance to do the same.

Introducing the Passport to Business Freedom!

Eight amazing women entrepreneurs who know how to create business freedom will be your guides. Natalie Sisson has interviewed each of these women in depth and created actionable business accelerating modules – complete with multi-media content, workbook takeaways, and a VIP members lounge where you can interact with your fellow attendees!

Passport Package Options:

There are three awesome passport options – First Class, Business Class, and Economy Class – beginning at $77. The following is a sampling of the cool features you’ll find inside!

* 8 week program with focused modules designed to create your million dollar mindset
* 8 information-packed, hour-long video interviews with the entrepreneurial wonder- women that reveal their priceless expertise
* 8 fully-edited transcripts of each interview to make reviewing and note-taking a breeze
* 8 fast-action and practical business workbooks for each module hand-crafted by the experts specifically for you

Join this Program Now!

Learn more details and sign up today by clicking here.

Find Natalie on twitter: @womanzworld and Facebook: facebook.com/womanzworld

Give Your Head a Hug

Tuesday, November 30th, 2010

We are women, we want to feel beautiful. There are several aspects of our looks that we may try to primp, paint and polish. What we are really doing, is attempting to take control of the image we present to the world.

It is a sad truth that we all know someone who has been affected by cancer.  When women begin to experience thinning or loss of hair due to cancer and other diseases, this can be an extremely emotional loss. This represents a loss of control of the image we present to those around us. As women, so much of our identity, the way we see ourselves, is tied to our hair.  To get through this tough period, women need options. This is how the idea for Good Wishes came about- a woman who had just undergone chemotherapy and had lost all her hair contacted the hair accessories company France Luxe asking what choices were available to her. The owner, Laurie Erickson, decided to make a special silk scarf that could be worn on her head. From there, Good Wishes was born.

When I met with the Good Wishes team, I was lucky enough to hear first hand the moving experience of two best friends as one suffered from breast cancer. Fighting disease will always be hard, but to watch the people you love suffer is a particular type of pain that can feel so helpless.  The first woman, wanting so desperately to reach out to her friend battling the disease, decided to leave a gift basket on her door with many small gifts to show her support. The friend with cancer was obviously grateful for every gift received, but said that it was the Good Wishes Scarf that stood out to her. It was a sign that it was okay to still want to feel beautiful. That at a time when perhaps hair should be the last thing on your mind, you must still face the world everyday. Now she could face the world every day in style.

The goal of the Good Wishes program is to provide support and comfort to women and children already fighting a tough battle with disease. The It’s a Wrap and Good Wishes Scarfs are free of charge, all you have to do is contact the company and they will send you a  customized “hug for your head.” These vibrant accessories can help give some who has lost their hair the courage to feel beautiful in every situation.  Each “hug” is truly a labor of love, with every staff member personally signing an individualized card to send to the recipient. When I met with the amazing women behind this concept, including Laurie herself, I was deeply touched by the compassion of everyone involved. The concept for Good Wishes is still new, but they are working tirelessly to spread the word of their organization in order to send free gifts to deserving recipients. The non-profit, still a branch of the hair accessories company France Luxe, now donates 20% of proceeds from select items to the Triple Negative Breast Cancer Foundation.

My aunt was diagnosed with ovarian cancer this past August. She is currently kicking chemotheraphy’s butt, and has her own Good Wishes Scarf on the way. She says she is looking forward to having something nice to wear for the holiday season.

To contact Laurie Erickson for more information or to order a scarf contact:
goodwishes[at]franceluxe[dot]com
To read more infomation about Good Wishes, click.
Find France Luxe on Facebook
Find France Luxe on twitter

3 Sites You Must Visit Before Hitting the Beauty Counter

Monday, August 30th, 2010


Cosmetic companies have a brilliant knack for pushing all the right vanity buttons to make us CRAVE their products. Beautiful textures, packaging, fragrances, colors and alluring promises keep us buying new products in hopes of finding “the miracle” line-eraser, face lifter, or glow enhancer. 99.9% of these claims are exaggerated at best. While we might know that on a deeper level, it’s hard to resist when they pull out the “before and after” photos and pretty glass jars with cursive font.

Don’t give in, ladies! You work hard for the money, so take a moment before you buy that $100 cream and put in some due diligence. That way you won’t end up wasting money on empty promises from a tube or jar. There are several helpful reference websites where you can research specific products before you enter the gauntlet of the cosmetic department to help you make better, informed purchases.

MakeUpAlley - makeupalley.com

This is one of the most comprehensive makeup and cosmetic review sites on the web. You can view ratings and reviews from women of all skin types and tones for just about any product currently on the market. You can search reviews by general category (e.g. blushes, sunscreens), by brand, or by specific product name. I’ve found this to be the most helpful reference for determining how a product stands up to its claims because the information is based on literally thousands of women’s personal experiences with products.

Beautypedia - beautypedia.com

Here you’ll find priceless information about the root of nearly every skin issue and how to effectively treat it. The site also has an ingredients dictionary, so you can find out, for example, what the ubiquitous dimethicone really is and what it does. Perhaps the most helpful resource on the site is the encyclopedia itself where you’ll find reviews of hair, makeup and skin products from every major beauty line from the perspective of their chemical composition versus the product claims. While the encyclopedia is subscription based, the $4.95 cost could help save you from wasting much more money on poor products.

Skin Deep - cosmeticsdatabase.com

For those among us who want to know how the chemicals in products affect our bodies, and which of those chemicals to avoid for their potential adverse health effects, this site is for you. Not only does the site grade products on the level of impact they may have on our skin and bodies, it also shares which companies carry “green” policies and which do or not test on animals. The consumer information found therein can help us to buy products from beauty companies that support healthier and greener options.

Hopefully these resources provide some insight, but we can’t be good all the time. If you do find yourself in a beauty aisle on a whim and are seduced into buying a beautiful looking cream that turns out to disappoint you, don’t be shy about contacting the maker and asking for a refund. Your buying power speaks volumes, so help make companies accountable for the products and claims they make.

*This post was written for the CRAVE company by Melanie Tremblay, founder of Vancouver-based Mink Makeup and Hair.

Visit Melanie’s website here: minkmakeupart.com

Top 5 Things No Kitchen Should Be Without

Friday, August 27th, 2010

Whether you are in your first apartment or creating a kitchen fit for a master chef, there are some things that are absolute essentials when it comes to stocking a kitchen. This guide to “must have” kitchen items can help you navigate your way through the world of kitchen supplies and determine which gadgets you cannot do without.

A Chef’s Knife
Forget about the cheap 10 piece knife sets. The price tag makes these tempting, but they are junk, and there is no need for that many knives anyway.  If you are going to splurge on one thing for your kitchen, this is where to do it. Knives come in all shapes and sizes, so it is best to do some research but investing in at least one quality knife you will use often is a smart move. A Chef’s Knife, also known as a French knife, usually has about an 8 steel inch blade, although smaller versions are available. This general utility knife can be used for just about everything from chopping vegetables, to mincing herbs and cutting meat. Look for a knife with a sturdy handle and slightly curved blade that feels balanced in your hand and consider purchasing a sharpener to keep the blade from dulling.

Cutting Board
Having a large sturdy surface for cutting and chopping is crucial in a kitchen. There is no need to spend loads of money on anything super fancy. Cutting boards come in a variety a materials, the most common being plastic or wood. Plastic cutting boards are easily washed in the dishwasher and the non-porous surface prevents juice from vegetables or meat from seeping into or staining the board. Wood cutting boards however, are sturdier and will not dull sharp knives as quickly as plastic or glass. A large wood board when displayed on a counter top can also serve as a decorative item and add to the charm of your kitchen.

Large Skillet
This is the most important pan in your kitchen. Good for cooking just about everything, a nice skillet is worth saving up for. Choosing from the options available can be confusing. Stainless steel pans are durable and great for searing meat but not a great choice for eggs or other items that tend to stick to the bottom. Steel pans do not conduct heat evenly, so if you decide on this variety look for a large stainless steel pan with a heavy bottom coated with aluminum or copper for even heat conduction. Cast Iron pans are strong and economical but more difficult to care for. Non-stick pans are great for frying eggs and making pancakes, but Teflon and similar non-stick materials can pose a health risk if the chemical coating scratches or flakes off into food.

Good Corkscrew
If you have ever bought a nice bottle of wine and tried to open it, just to have the cork split then you will understand why this item is on the list. Solid screw types tend to split the cork leaving you to pick the remainder of the cork out of your wine glass. Save yourself the embarrassment of this happening at a nice dinner party and get a quality sturdy corkscrew. There is no need to spend big bucks on deluxe gadgets. The waiter’s key style corkscrew is a simple, inexpensive, no-frills corkscrew used by waiters in restaurants. The waiter’s key has a fold out blade to remove the foil from the top of the cork and a simple lever design that will get the job done.

Extra Virgin Olive Oil
Extra virgin olive oil can be drizzled on salads, used to sauté vegetables, and for dipping bread. Extra-virgin olive oil, as opposed to other varieties is produced without any chemical treatment and is considered to have a superior taste. Keep a bottle on hand for a quick appetizer of bread dipped in olive oil and balsamic vinegar or drizzle some over some fresh tomatoes and basil. Apart from being delicious, extra-virgin olive oil has some great health benefits as well.  Extra-virgin olive oil has high levels of monounsaturated fat and antioxidants which help prevent heart disease, lower cholesterol and may help prevent colon and breast cancer.

What to Skip:
Save your money and skip on any goofy cooking contraptions.  There are kitchen gadgets for just about everything, most of which are absolutely unnecessary. They are often more trouble than they are worth and inevitably end up collecting dust on a shelf. Save the money and pass on the quesadilla maker, food scale, crème brulee torch or anything sold on late night infomercials. If you are equipped with the basic items listed above then you will be able to accomplish anything in the kitchen that you put your mind to.

*written by Alyssa Goldberg for the CRAVE company. Alyssa is a lover of all things to do with food and travel- check out her blog, WorldSavour by clicking here.