The key to success in business is finding your niche, doing everything and catering to everyone will not cut it in today’s marketplace. The key to success is also to identify your target audience, know how to find them, and promote the aspects of your business that will appeal to them the most.
We’ll dive into our May theme tomorrow, but we couldn’t resist one last niche post, especially one as titillating as this! Today, Iesza Snowdon, CEO of Eros and Isis, spills the beans on how she carved a niche with her exciting and sophisticated Intimate Articles business.
Read the full post...The Sweetest Niche – Part 2 calls out three more CRAVE businesses with a very particular (and popular!) niche – delicious desserts and baked goods! If cupcakes, truffles, or pastries are cravings you’re familiar with, check out this post and let the drooling begin!
Read the full post...We love baked goods that taste just like something out your grandmother’s kitchen. So, in honor of banana pudding, sugar cookies, the bakeries, and women who’ve made them possible, we’re extending some love to CRAVE businesses specializing in sweet treats!
Read the full post...One of the first steps of developing a new business is carving out your niche. There is no one-size-fits-all approach here! Many CRAVE entreprenesses blog for business, and these strategies are to help you identify your audience.
Read the full post...Marketing, done nicely, is no more fancy or cerebral than telling people what you do. And niche marketing is telling people you like what you do. You already know everything you need to beautifully market your business – you just might not know that you know. Here’s a one-step, no-fail exercise to help you figure it out!
Read the full post...All month we’ve been talking about knowing your niche, and today we’re calling out CRAVE businesses, specifically in Portland, OR, that embody this theme!
Read the full post...Do you already know your target audience? If you know the “who”, but find yourself asking “now what?” this blog offers three handy tips for addressing your target market once you’ve identified them.
Read the full post...If you focus on clarifying your voice, you can take joy in collaborating rather than competing with your peers. So much attention is given to knowing who your audience is, but really you need to first know who you are. If you speak the voice that only you can, you will attract a following of people who hunger for what you offer.
Read the full post...What I didn’t realize when I was young, was that finding your niche really means finding your way, and finding what you were good at and succeeding at that skill, whatever it was. Life always has other plans for you but if you can learn a few pointers along the way that will help you out, then you are well on your way to finding your niche.
Read the full post...Need a little help zeroing in on your target marget? In three simple steps – zoom in, zoom out, repeat – this public relations guru helps you narrow it down and reach the people most likely to crave your services!
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