Every company has a mission. That goal you set out to accomplish, that message you want to spread. What is your company about at its core? Are you actively pursuing your own definition of success? It’s time to revisit your purpose and make sure that your company’s actions align with your mission statement. From your new marketing materials to the way your employees interact with your clients or customers, everything you do should stay true to your brand.
Because of the emotion and the “Why” behind my business is my son, I always want to carry that emotion through every sale that I have.
Read the full post...In a world that is connected 24/7, where every brand is vying to get your attention, it’s too easy to get tied up in what other people and compare yourself to them.
Read the full post...On the road to creating a thriving, profitable and sustainable business, it’s easy to think success is contingent on factors like the economy, client attraction and retention, technical prowess and marketing savvy. No doubt these are important components of the business success equation. But they are just one part of the big picture, and surprisingly, [...]
Read the full post...What do you stand for in your business? Tough question or easy to answer? When you are clear about the purpose of your business, marketing is so much easier and can actually be exciting. In Roy Spence’s new book “It’s Not What You Sell, It’s What You Stand For” he defines purpose this way, “Purpose [...]
Read the full post...How important is your mission? To your business? To your body? Are you staying true to it? Is this mission possible? Be inspired by nutrition coach and food guru extraordinaire Jamie Dougherty in this quick video.
Read the full post...It’s funny how entrepreneurs and employees alike get caught up in the tactical details of their business on a daily basis, but when faced with the ultimate question – why do you do what you do – they seem to freeze up.
Read the full post...Writing a mission statement doesn’t have to be rocket science. Writing a mission statement simply has to be able to convey truth, purpose, and originality. To get you thinking about your own mission—be it personal or professional—we have selected a few CRAVE entreprenesses whose objectives convey their purpose boldly and effectively.
Read the full post...“I’m overwhelmed.” “This is never going to happen.” “Maybe I should just give up.” Have you spoken these words before (either muttering them under your breath or in a moment of emotional unloading to your BFF)? You are in good company, friends. Some of the top professional women in the world have had moments of defeat, tears and disbelief during their journey toward what they most want to achieve.
Read the full post...We love this video from Guy Kawasaki from Entrepreneur.com on writing an effective mission statement. The business thought leader says think “mantra, not mission statement” and make them short, sweet and “swallowable.” Watch the video >
Read the full post...At its core, a mission statement is a statement of the purpose of a company. It is an opportunity to define your business at the most basic level. It should spell out who your company is, what you do, and why you do it. It answers the fundamental question, “Who are we, and why do we exist?”
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