We hate to say it, but looks matter. People have an emotional response when they walk into a store, visit a website, or see a product, and you want their response to YOUR business to be over the top positive! Design can’t be an afterthought – it needs to be woven into the foundation of your business from the very beginning and complement everything that you do. From your storefront to your Facebook page to your catalog, invest in the visual aspects of your business.
Last night, we had the pleasure of meeting Grace Bonney from the design blog Design*Sponge at the Seattle book launch for her new book, Design*Sponge at Home. Throughout the years, Grace has been a huge inspiration for many members of the CRAVE team. Not only is she stylish, thrifty, imaginative and smart, she is humble about her successes and extremely down to earth.
Read the full post...Since September is all about visual design and what not to wear for your business we talked with Carol a little bit about the design behind her book cover and her Carol Roth doll!
Read the full post...When starting any project, you must first define the scope. Knowing how and what to plan will ensure a good working relationship with your future designer and help produce a high-quality product. It all starts with defining your preferences.
Read the full post...Once you define a clear mission and identity for your company, and gain a deeper understanding of your customers, you can move on to the fun stuff: identity design and packaging. Design and packaging is the vehicle for translating your company’s identity and image into form.
Read the full post...Building a powerful brand identity involves far more than choosing a font and a piece of clip art. Through branding, you create a clear mission and identity for your company and determine how to effectively communicate and connect with your customers.
Read the full post...Whether we care to admit it or not, we have all been guilty of choosing one thing or another based on aesthetics and presentation. When it comes to your business, you want people to CRAVE your business and make you the obvious choice.
Read the full post...CRAVE had a chance to visit with sports broadcaster and owner of the company Talk Sporty To Me about our September theme, “What Not to Wear for Your Business”. Jen provided some insight on appropriate attire in the work place.
Read the full post...OK, take a deep breath because this is what you’ve been waiting for! September is all about visual design and what not to wear for your business, but what about what not to put into your body? Maintaining a healthy lifestyle is just as important!
Read the full post...The public is brutally honest. Before you present your brand campaign to the world, strut it before the most important members of your team, your consumers. Ask them, “Does this brand make my butt look bad?” Mirrors never lie. Neither do consumers.
Read the full post...CRAVE Founder Melody Biringer talks about the September theme, “What Not to Wear for your Business.”
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