FLIP IT…FLIP it good

My favorite Seinfeld episode is the one where George decides to fix his miserable life by doing everything the opposite. If all his choices had been wrong, then, as Jerry tells him, “…the opposite would have to be true.”  I like it because its radical, and there’s something to it.


Have you ever considered doing the exact opposite of what you’re doing right now in some area of your life? Brainstorm what it would look like if you completely flipped it!  This is an exercise that will inspire new ideas.  

About ten years ago I made an “unhappiness” list of all the things in my business/personal life that I really wanted to escape. The irony was I’d worked hard to get where I was. It was all about more, bigger, busier…the stuff you’re supposed to strive for.  But life was a “groundhog day” routine with no time for girlfriends, and no girlfriends.

So what was the opposite of all this?–my “George” moment.  My new manifesto included flipping everything upside-down, inside out, or sideways, so I could see and think about doing the opposite of what I’d been doing.  When there’s an agitation that something’s missing in part of your life, that’s your cue to flip that agitation into opportunity.

A woman writer friend in Seattle said NO to (almost) every man who asked her out.  Then she started saying YES to everyone who asked.  Out of this “flip” she got a best selling book and a great husband.

You know that song “Whip it” by Devo?  We changed up some words on the verse to hum along to:    

now FLIP IT…

into shape

shape it up

get straight

go forward

move ahead

try to detect it

it’s not too late


FLIP IT good



P.S. Learn how to flip your life so you’re doing what you love and what you’re talented at 100% of the time.   CRAVE your life – 6 week program starting May 12th




The CRAVE Your Life Stories – Part 5

It’s a little bit intimidating to ask for what you want out of life. Can you relate?

I heard a great quote from Esther Hicks recently: “Don’t talk yourself out of wanting something just because you haven’t figured out how to get it.”  When it comes to creating the momentum and making the choices that could lead to your CRAVED life,  a lot of trust is involved. You have to be able to trust that by doing what you love, and by being who you are, things will work out. It helps to have support. 

The CRAVE PieWe’ve asked some of the facilitators from our CRAVE Your Life 6 Week Program   to do a brain dump in each of the 6 categories (our CRAVE Pie)

1. Body, Wellness, and Self-Care
2. Business, Work and Wealth
3. Connection, Relationships, and Friendship
4. Adventure, Creativity, and Travel
5. Style, Surroundings, and Environment
6. Impact, Giving Back, Service 

Today we’re moving on to style, because how you present yourself impacts how you feel about yourself. Try thinking of your body and your personal environment as an extension of who you are. This is an opportunity to play! How bravely do you express your true essence? 

Being able to express yourself in a confident manner is important. What style cravings can you satisfy that would make you feel more confident as you pursue your dreams and the full realization of your CRAVED life?

Here’s what our facilitators had to say.

What Do You CRAVE in Style, Surroundings, and Environment?

Stephanie CRAVES StyleStephanie from Washington CRAVES
Fresh flowers, neutral colors with a POP of bright color, manicured nails, an athletic sports look, candles everywhere.
“I have been working on Style/Surroundings for the last 8+ years so this came easy by now. I realized that I do these things through out my year and I love that!!” 


Mary CRAVES StyleMary from Portland CRAVES
Dresses with belts, color everywhere, looking totally laid back but ‘put together’, style that is timeless vs trendy, mid-century modern minimalism with bright colors.

“Style has always been important to me, but through this process, I realized how much I value not being a perfectionist about it. I spent too much of my life worrying about how I look. Now, part of my personal style includes having things be easy. I wear dresses, honestly, because it’s easy. I like the balance of looking “put together” without spending too much time or stress about my appearance. It’s important for style to be fun and make me feel confident!” 

Angela CRAVES StyleAngela from Chicago CRAVES
Wearing a brand new pair of shoes, art-filled spaces, embracing her artsy side, burning a scented candle, driving my convertible with the top down.
“I’m realizing there’s a great divide between who I have been and who I want to be. My personal style is evolving.”


Jan CRAVES StyleJan from California CRAVES
Black and white colour schemes; lots of jewellery; fireplaces, art, big dining room tables; amazing office spaces, vintage cars.



Christine CRAVES styleChristine from Vancouver CRAVES
A closet full of vintage dresses, fairies decorating her bedroom, a garden of veggies she’s grown herself, her mala beads around her wrist always, an office space outside her home.
“I actually used to turn my back on style in a way. I was embarrassed by my body and the way it looked. I didn’t want to stand out as a woman. I’m learning to love my style, and even have fun with how I physically express myself in the world. The more I embrace this side of me, the more empowered I feel.”


We’ve just launched an exciting 6-week in-person and online mentorship program to help women to get obsessively specific about what they want, so that they can start getting it! Want to CRAVE Your Life?



If you have the X & Y you can bring in the Z

In over 30 years of business projects I’ve never let not knowing how to do something stop me.  If I know the What, I’ll figure out the How when I need to.  If I’ve got the X and Y, I’ll find the Z.  We can’t know it all, do it all ourselves. I outsource expertise all the time in many areas to keep moving ahead.

Likewise in my personal life, I thrive on mastermind and dream groups, book clubs and friendship accountability. The different talents and resources of a group are very valuable.  I’ve found we “see” more clearly and creatively for each other than we do for ourselves.  The world is full of people who know the How you need to move forward.  


 The upcoming Crave your life program is structured to embrace my strong believe in this concept.



P.S.  Our upcoming CRAVE your life 6 week program is gathering small intimate groups of 6.  We will begin sharing our resources with each other starting May 12.



Do you know your non-negotiables?

I recently had an opportunity to walk into a big corporate office and negotiate a deal with a bunch of PhD’s. Even though they had sought me out and asked for the meeting, I had to do some reframing; first get my inferiority complex under control, then decide what the deal breaker points of compromise were.

Did I know my non-negotiables? What was I willing to commit to, the boundaries I wouldn’t cross? I needed to know what I would NOT compromise.

I went back to my 100 things I CRAVE list and my Own it manifesto, and it was really clear. The iCRAVE list is all about living on our own terms.

clockOk, roll your eyes on this one, but waking up without an alarm clock is high on that list. Everything I do, whether it’s work or a friend meet up, has to happen after 10am. I KNOW that about myself and life is just better for everyone with that non-negotiable. I once stopped a business relationship with someone who would only talk at 8 am! 

So, a flexible work schedule, delegating, working with talent, working from home, doing projects (beginning-middle-end), connecting and scouting talent, creating and adventuring…these topics are high on my no compromising list.

I challenge you to think about your work “style,” environment needs, personality and relationship matches, travel and adventure preferences…in the context of non-negotiables.

Got a nice check from the PhDs, and didn’t come close to selling my soul!




P.S. This is my favorite part of our new CRAVE your life 6 week program starting May 12th. Knowing your non-negotiables is priceless:)


Look for serendipity and it will look for you

I live with active openness to serendipity. I look for it everywhere I go. It’s my rose colored glasses that work. It starts with curiosity, and the belief that something fun, interesting, new, and possible is going to happen.


There’s many stories I could tell of going to events to seek someone out – whether a speaker who inspires me, or just someone I was sitting next to – that have led to lasting relationships and collaborations.

Serendipity happens when I wander a city alone with my earbuds, scratching for ideas.

I became a convert a few years ago at the World Domination Conference in Portland. Leo Babauta stood on stage and said he’d given up goal setting because it killed his serendipity moments in life. He was really speaking to me that day (maybe only me!), as I gave him a standing ovation.

How’d we get so hard wired to the “5 year plan”? Why try to be a perfectionist when there’s so many forks in the road? Hard as we try, how much can we actually control?

Sure, in reality my life is a mashup of focus and serendipity. But when the universe whispers “hey, check this out!” I’m there.



P.S. I love the word DO! So much we called a recent month tour around North America “Do what you CRAVE”. I learned we all have cravings deep down inside, things that we have had in our lives before but for some reason we are not doing them anymore.

Join our upcoming CRAVE your life program starting May 12th and start DOING!