Dava Muramatsu is dedicated to helping women get in touch with their inner elegance. At her upscale Back Bay boutique, Matsu, located at 259 Newbury St. #2, Dava encourages women to “play when you get dressed up. Play, period.” “Indulge your essence” with “life enriching style” and allow Dava to be your guide. With a gorgeous selection of clothes and accessories from Dava’s vision, you’re sure to find your style and a little bit of soul at Matsu. Head on over to Newbury Street today to find out what you’ve been missing. For more information visit www.matsuboston.com. In the meantime, learn a little more about the mind behind Matsu below:
What do you want your customers to feel?
I want people to feel opulent about themselves. One way I access and inspire people is by triggering their senses – all five senses.
What can people expect when they walk in your store?
When you walk in the first thing that hits you will be the smell. When you leave you’re just haunted by it…Smell can bring you places. It can bring you so much.
What makes Matsu different than other stores?
One reason this store is different than most is that it is in-tune to the soul. Soul you cannot purchase.
Anything you CRAVE for summer?
Calleen Cordero sandals. They feel somewhat Roman. They’re studded and handmade. They’re really like jewelry for the feet.
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