CRAVE CRUSH the urban girl's blog to all that you CRAVE

Shine in Topaz

June 29, 2010 by Aubry | Comments (0)

Friends and co-owners of Cambridge’s Topaz, Stephanie Dunn and Evelyn Levy, know that jewelry is a mode of expression.  With a specialty in the “elegant and offbeat” these women know that every girl CRAVES a little something for herself every once in a while, hence their reminder that “not every gift has to be given away.”  With a specialty in sterling silver and semi-precious stones, Topaz has just what you need to adorn yourself in only the finest jewelry, regardless of your budget.  Let Stephanie and Evelyn make you and your personality shine at the ‘Paz.  For more information on this gem of a jewelry store, head on over to Topaz at 11 Dunster St. in Cambridge or at topazcambridge.com.  In the meantime, take a sneak peek into the lives of the women who adorn Cambridge with only the finest and most fun in accessories:

How would you describe your business in exactly three adjectives?
Serene, classy, cutting edge

What or who inspired you to start your business?
Our friendship combined with a love of jewelery

Who is your role model or mentor?
Any woman who has made it on her own, starting at the bottom, against all odds, and reached the top of her game, such as Barbara Walters, Martha Stewart and Oprah

What is your indulgence?
Carving time out from family and work to do girlfriend travel

America, It’s Your Birthday!

June 28, 2010 by Nicole S. | Comments (0)

Let’s face it, we CRAVE any excuse to get together and throw a party with our best friends. What better reason than for a birthday? Happy Birthday America! Since every birthday should involved presents- why not think of some ways you and your friends can give back to your community to commemorate the occasion? Check in with local organizations who do volunteer work. Maybe you can spend the afternoon helping clean up a park, planting some trees, or participating in a food drive.

After a day of doing something good for your country, you can feel good about having a little fun at night for yourself! Get your friends together, nosh on some festive treats and try to catch a glimpse of your local fireworks show. Here are some recipes to inspire your celebration:

This first recipe is from a chef bloggess we adore, CakeSpy!

Hartford Election Day Cupcakes: This spicecake is light but flavorful; all your friends will love munching on these treats which you can decorate in red, white and blue.

Dry ingredients:

• 8 ounces (1 cup) superfine granulated sugar
• 5 ounces (1 cup) all-purpose flour
• 1 tablespoon potato starch
• 1⁄8 teaspoon kosher salt
• ½ teaspoon nutmeg, freshly grated
• Pinch of allspice
• Pinch of salt
• 1⁄8 teaspoon baking soda

Wet ingredients:

• 3 ounces (6 tablespoons) butter, melted
• Âź cup half-and-half
• 1 tablespoon rum
• ½ teaspoon vanilla extract
• 2 whole eggs
• 1 egg yolk

Old-Fashioned Milk Buttercream

• 1 cup milk
• 2 ounces (Âź cup) all-purpose flour
• 8 ounces (2 sticks) unsalted butter
• 8 ounces (1 cup) superfine granulated sugar
• Pinch of salt
• 2 teaspoons vanilla extract

Sip

While you are savouring some cupcakes, it is likely you will want something to sip as well. Here is a great list we found that lists five different themed cocktails: click. Are you adventurous? You have to try the first drink on the list- it includes jalapeno or Serrano peppers to add a little fire to your night. Prefer something a little sweeter to sip? Strawberry schnapps will be a key (red) ingredient for you. To give any red drinks a patriotic vibe try garnish with blueberries, blackberries or just throw in a blue straw!

Keep your Body Bikini Ready

June 24, 2010 by Leianne | Comments (2)

Art Show by PHIDESIGNGROUP

June 23, 2010 by Jennifer Saphier Whitman | Comments (0)

PHIDESIGNGROUP hosts a quarterly art show, aimed at recognizing, engaging, and supporting local talent within the community. Join us for our first show on June 22, from 6:00-9:00pm, featuring a collection of works by Mark Bryand, Michelle Gubitosa, Matthew Londraville, Michael Lynch. We would love to see you there!

PHIDESIGNGROUP loves artists and designers, all kinds. It is not only important to us at PHIDESIGNGROUP to be able to create an environment where ideas can be nurtured and embraced, but also to support emerging artists and designers.

To check out more about this event and local company visit PHIDESIGNGROUP

Hello, Summer!

June 21, 2010 by Karina | Comments (0)

How many times a year do we utter the words, “If only there were more hours in the day…”? Well, on the summer solstice, you will get your wish since today, the sun shines longer than any other day of the year. Today of course also marks the official start of summer, and with it, we celebrate all the best things about this much-anticipated season! To welcome the return of flip-flops, barbecue’s, vacations and more, we’ve compiled a list of activities to do in order to take advantage of those extra minutes of sunlight. Grab your friends and family and head out – you won’t want to miss a second of your summer solstice celebration!

A picnic is a simple no-brainer for a summer occasion, but you might decide to get a little creative for the special occasion by coordinating a late-night sunset picnic in your city’s most scenic setting. Bring a playlist of songs with the word “sun” in them to set the right mood.

If you’re an avid outdoors-woman, you’ll want to really maximize your extra minutes of rays! Head out for an evening hike, run, or bike ride and extend it a little longer than usual. You’ll get an extra boost knowing that this is the only night you’ll be able to savor the sunlight during your routine workout.

Spending your solstice doing water activities is an excellent idea if you live near a body of water. Boating, surfing, kayaking, or even just lounging beachside will give you that summer glow you’ve been missing all winter. Plus, watching the sun lower over sparkling waves is a sight that can hardly be beat, and one you’ll want to store in your memory for the next winter.

Say Mother Nature decides to throw you a curveball and sends rain instead of shine, well don’t let that stop you from enjoying the spirit of the day. Curling up with a book and hot tea can be relaxing during a summer rainfall or storm especially if enjoyed from a patio or porch. If the day is more gray gloom than thrilling boom, head to your local arboretum or greenhouse to get your tropical nature fix.

Daddy’s Day is Almost Here!

June 14, 2010 by Jenny P. | Comments (0)

Father’s Day is around the corner and every year its the same. We ponder WHAT to get our dear dads for a gift. We all know that whatever we hand them they’ll be thankful for; but we always want to push the envelope! When we are pressed for time and don’t have the effort left to make something extremely sentimental, here is some advice from your friends at CRAVE on what to do that will make him smile.

Try and remember what your dad is passionate about. Is he an outdoors-man? Cook? Tech-savvy? Music lover? With some passion he has in mind its always easier to direct your gift towards a certain theme and come out successful. It will help you avoid spending hours shopping with no clue of what to get as well as guaranteeing that he will appreciate the gift and the thought you put into it.
If still stuck on where to begin with finding a gift, maybe go in a different direction then a simple gift from the store. Does you’re dad love a certain comedian or band? Grab tickets to a concert.

Dad’s love knowing you want to spend time with them, so if time allows, do an activity that involves doing something together. Time spent is more precious than any other gift money could buy!

Remember first and foremost that its your dad’s day! All that matters truly matters is that you make sure to tell him he’s special and you love him.

Branding Basics for Small Business New Book By Maria Ross

June 7, 2010 by Jessica C. | Comments (0)

Maria Ross, the brains behind marketing and branding firm, Red Slice, has just wrapped up yet another project. This time in the form of a comprehensive guide to effectively branding your business – any small business, on any budget. Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget will walk you step-by-step through solidifying your core promise, personality and reason for being. We caught up with Maria and asked her a little bit about what inspires her at work and in life! And before we forget, to purchase your copy of Branding Basics go to red-slice.com/branding-basics-book!

When and how did you discover your talent for and love of marketing and strategizing?
I majored in marketing in college, as I’d always had a love for advertising and using communication to evoke emotion. Marketing can be used for so much good in the world: encouraging people to donate time or money, showcasing a worthy cause, inspiring people to be the best they can be. I have always been impressed with a well-turned tagline or a delightful campaign that gives me goosebumps. In the book, I talk about the effect that Nike had on me in the mid-90’s when they launched the “If you let me play” campaign aimed at empowering young girls through athletics. I gained experience across all aspects of marketing over my career and really like the brainstorming and strategy phase the best.

What compelled you to write Branding Basics For Small Business?
I got sick and tired of people undervaluing what a brand could do for them, or thinking that it is just their logo. Brand is so much more than that and when small businesses understand what brand really means – that it is the core promise and value they deliver to customers – they can better connect with customers and drive sales. Brand is expressed not just visually through your logo or colors, but verbally through the messages you use and experientially in how customers (and employees) are treated. I also wrote it because putting together your brand strategy is not rocket science: it just requires answering some key questions and really putting intentional thought into how you present yourself to customers. So I wanted to spread the “brand gospel” to small businesses – many of whom have the nimbleness and passion to create a powerful brand connection with their customers because they are so close to them.

Without giving too much away (we all need to read the book!!), what is the most important step in creating a strong brand strategy?
I would say two of the biggest mistakes business owners make when it comes to brand strategy are not identifying their target audience in crisp detail, and not telling customers what they want to hear. For target audiences, business owners try to go too broad and end up appealing to no one because their message is so bland and generic. But your brand needs to be relevant in order to meaningfully connect. Secondly, many small businesses talk about themselves by saying “This is what we do” versus taking the customer point of view and saying, “Here’s what you get.” Many small businesses don’t see that they are talking about benefits from their own perspective, not the customer’s.

Your book discusses “how to create an irresistible brand on any budget”…will this really work on ANY budget? What is one important step in reaching out to potential clients/customers on a shoe string budget?
An effective brand is not measured by how much money you have to spend. Every company out there wishes they had more money! I’ve executed against brand strategies with $1000 and $12,000,000. The point is that, by using the process in the book, you can create a strong brand strategy that you then can execute efficiently with whatever budget you have. When you have less budget, it’s even more important to go after the right things or be more creative and a brand strategy helps you do that. Your activities align towards one clear target. Many businesses end up wasting money because they perform “random acts of marketing” that don’t get them anywhere. With a clear brand strategy, you actually save time, money and headache on only investing in the right things that get you ahead.

What is your favorite part about what you do? What keeps you going and gets your juices flowing at work?
I love when I work with a client and see the light go on in their eyes, when they “get” what brand really means and how to apply it. They seem more confident, they are able to clearly cite their elevator pitch. They say things like, “That’s exactly what I want my company to represent! It’s perfect!” Being able to help people deconstruct their brand story and then show them a perfect way to visually or verbally represent it is just amazing.

What is your favorite thing to do when you are NOT working?
I love to write: I write wine and food articles for some online publications. I also love to eat great food with friends, drink wine, hike, read, act in community theatre, watch indie films (I’ve been to Sundance about 5 years in a row!) and go for walks with my husband and our awesome Black Lab mix, Eddie, who we adopted two years ago.

Branding Basics Book Now Available! June 2010 from Maria Ross

It’s World Cup Time!

June 7, 2010 by Jenny P. | Comments (0)

Ladies! The World Cup is on this week, so why not throw a fabulous party to celebrate! Soccer is the most popular sport in the world and throwing a party will be just another fun reason to sit around the TV with the gals and drool over men in jerseys.

So what are the three key items necessary for throwing a great party? Friends, food, and some fun drinks. With those elements you’re bound to have fun.

First, lets start off with friends. Invite your best gal pals over (probably 8 to 10 ladies) and ask them to previously pick a team to cheer for. Then suggest they wear the colors of their team to the party. It will add a small hint of competition to the group and keep your ladies having fun screaming for their men during the game.

Second, it may be a soccer party but the snacks don’t have to be the typical game food of chicken wings and burgers. For your ladies, whip up a batch of cupcakes or if in a time crunch grab some from your local grocer and decorate them with the colors of the teams playing. As for the other snacks, everything needs to be decent at room temperature, since once the game starts the attention will be focused more on the TV. Perhaps some bruschetta and caprese salad would be yummy finger food that will leave your guests happy and satisfied. If feeling too crunched for time on the snacky goods, ask your gals to each bring something small and yummy with them when they come. It will help relieve some of the stress and you know then you’ll have plenty of food to go around.

Third, but just as important are those drinks! Decide to make some of your favorite cocktails or bubbly that will keep the girls having fun throughout the game. Perhaps a drink that includes the colors of the teams! Drinks are always fun but no one wants to bust their budget on buying alcohol that not everyone will like, so let your girlfriends know you will be providing some drinks, but suggest they bring more if they have a specific or picky preference.

So no more excuses and procrastinating! You now have all you need for a successful party! All that’s left is letting the gals know and start getting caught up on your knowledge of the teams and the gorgeous men playing. Games start June 11th so get your head in the game and get your party started!

Get “Shoe-sy” in Summer Style

June 2, 2010 by Aubry | Comments (0)

The days of summer are finally upon us.  Looking for the perfect way to spruce up your summer wardrobe?  Look no further than your feet!  Pair that cute new pedi with some styling shoes or sandals.  Whether you’re looking for the perfect accompaniment for your sweet summer shift or comfy toe-showing sandals for your weekend on the beach, we’ve got you covered and strapped in with style with these Boston-area spots for summer shoes!  Head on over to these shops, cool off and find the fashion you CRAVE today!

Flaunt – www.flauntitgirl.com

This Cambridge Designer Accessory Consignment shop has just what you need to craft a stylish, one-of-a-kind wardrobe for summer.  With unique shoes for all your summer needs, slip into the style of your choice.  Whether you’re a bit Bohemian, preppy, athletic or a dress-up queen, Flaunt will get you ready to strut your stuff in summer style.  We CRAVE a pair of D&G tan sandals – something to live in all summer!  Head over to Flaunt today to score your pair of choice.

Passport – www.passportboutique.com

Do you have your Passport ready?  At this sweet boutique in Cambridge, you’ll be flying high with fashion in no time!  Whatever you’re style needs and dreams, Passport Boutique will transport you there.  Right now, we totally CRAVE OKA b. “Vivienne Sandals.”  These little gems are waterproof, light and antimicrobial.  With those nifty little wedges, you’ll be wowing everyone with your show-stopping gams in no time!  Fly on over to Cambridge today and check out Passport, and you’ll be in fashion heaven summer long!

Ame and Lulu – www.ameandlulu.com

We all know a girl’s favorite accessory are her shoes!  With Ame and Lulu, great pairs of shoes get their own accessories too!  These active girls, based in Brookline, have you and your shoes covered with adorable shoe bags in darling designs, perfect for a day on the green or any other time you want to make sure your favorite pair are safe and sound.  We CRAVE the drawstring shoe carrier in the Marina print and every other print!  Head on over to Ame and Lulu’s site today for a peek at their 2010 catalog to find your perfect match.