Top Tips from CRAVEchat: The Challenge of Authenticity

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January 30, 2010 by Lindsey | Comments (1)

We kicked off this year’s first CRAVE Chat asking women to reflect inwards and find their true authentic self, both personally and professionally. Twenty women entrepreneurs were treated to two hours with Fredda at Ruby Room on January 20th. In case you missed the chat or want a refresher to jump start your journey towards building a more fabulous you, the following tips should put you on the right path.

The Four Challenges Entrepreneurs Face

Re-Evaluate Your Body and Energy Life needs balance. When your life is in alignment, your business is too. You cannot be powerful in both your life and in work unless you’re strong physically and emotionally. Making a few small changes in one aspect can drastically affect the other. There’s no difference between working and not working, you should always be working! Whether your dealing with a new client, taking guitar lessons or doing laundry, you’re always working at something. If you work out and eat healthy your body has more energy to devote to everything, which can only lead to success.

You Can’t Be Everything To Everybody Focus. Get clear. Both you and your brand have to be clear! Most of us are guilty of taking on more than we can chew. Spreading yourself too thin only gets in the way of your business reaching its full potential. Ask yourself, “What do you want your business to be?” “Is there something about my job I hate that I can outsource to free up some of my day?” Mapping out steps to meet your goals will leave you more time to manage your personal life.

The Difference Between Business and Emotion One of the biggest challenges we women face is accepting that business isn’t personal. The definition of business is ‘commerce for money’, not how you feel at the moment. You don’t have to give discounts to every family friend/cousin just because times are tough and you feel bad. You’re not responsible for other people’s lives. Maybe you’re carrying extra staff members on the payroll that you should let-go, but don’t because they’re a nice person. Stop cheating yourself out of money! You can like someone all you want, but if they’re hurting your business they need to go. When you learn to separate business and emotion every decision becomes easier.

Your Personal Style Relates To Your Business You’re a walking billboard for your business. The way you dress and the type of business you own should be aesthetically similar. If you’re not comfortable in your job uniform, then you’re not in the right job. There should be some semblance of a dress code in your business, and everyone should look good to properly represent your business. Dressing sloppy reflects poorly on both you and your business, so be cautious. Make sure your outer appearance makes sense for your line of work.

Our next CRAVEchat: Making Financial Decisions is scheduled for Wednesday, February 10th. RSVP here to join us and receive valuable financial advice {just in time for Tax Time!} while networking with other savvy business women.

One Response to “Top Tips from CRAVEchat: The Challenge of Authenticity”

• kathy lipschutz Says:
  
  January 31st, 2010 at 10:36 am

  How inspiring!!!

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