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1 project + 2 businesswomen = BBFF

Tuesday, May 3rd, 2011

Backpocket & Waxpaper

Have you ever been sitting in your office and wonder if anyone else could POSSIBLY run into the same problem you are having at this very moment as a business owner? Does it drive you crazy trying to figure out how to charge for your hard earned knowledge when someone asks for “simple advice?” Are you frustrated with trying to have a happy work/life balance, but don’t have any girlfriends who work for themselves who you can commiserate with?

It’s a risk to put yourself out there emotionally with other businesswomen because it makes you vulnerable and open to judgement. It is not easy to let your guard down and admit fear and frustration come with the territory of running your own business. We don’t need just Best Friends, we need Best Business Friends who “get” exactly what we are going through on a daily basis, 24/7, as sole proprietors of our own business. Best friends are our lifeline and give us unconditional love and support that we cannot live without. However, most often they cannot give us advice on how to navigate the world of entrepreneurs. Women who run their own business face different issues that women who work for corporations. For that, we are grateful if we can find a kindred spirit willing to open up with her struggles and solutions so we don’t feel alone when dealing with our own.

Here is the story of two women who were open to being genuine and honest about sharing the trials and tribulations of running their own business and got a Best Business Friend Forever out of that risk. We thought it would be helpful, inspiring and maybe even a bit hopeful if we had Jenn Sprinkle and Kathy Hanson share why it is so meaningful to discover how much you can lean on and count on another businesswoman if you open yourself up to the possibility.

Jenn and Kathy came from two different worlds this past winter—big blue sky warm Texas and the freezing cold tundra of Minnesota. Jenn, founder of Waxpaper Design House has southern charm coupled with an easy drawl that belies her savvy business acumen and years of hard earned experience as a world business traveler and designer, not to mention her cowboy work ethic. Kathy, founder of Backpocket Strategy is energetic and infectious with her passion to invigorate businesswomen to see all the possibilities in their work and personal life—she sometimes scares people with her enthusiasm for taking on a challenge (dare I say bossypants?).  These two women may seem vastly different on the outside—a 15 year age difference, one with teens, one not yet a mother, one with an office in a modern, clean house, one in a 110 year old  work-in-progress farmhouse… Yet they became fast friends and colleagues, confidantes and soul-sisters within a month of meeting. Kathy and Jenn instinctively understood each other and felt a common bond in how they saw the world and worked as entrepreneurs. They felt lucky to have found each other and that they are both open to the value a long distance business relationship can bring to a sole proprietors/ business owner who each work 24/7 on her own business. Those of us who don’t have a business coach or a mentor surely realize what an unexpected blessing it is to find a like-minded soul in this busy world.

Jenn and Kathy met on the CRAVE Dallas guide project (Kathy was Team Director, Jenn was Dallas City Leader) and they had no idea that what seemed like a one time collaboration would turn into a synergistic partnership that would grow both of their businesses in ways they never could have foreseen. More importantly, this experience allowed them to develop a bond as businesswomen that neither of them had experienced before.

In a world with unlimited communication possibilities and yet infrequent personal interaction, Jenn and Kathy realized that they shared a similar yet rare work ethic, working style and personal commitment to professional excellence.  Before long, they were coming up with strategies on how to work together despite the miles apart.

“When I first met Jenn I thought that she was a darling Southern belle. Within 15 minutes of working with her in the field in Dallas, I knew she had a work ethic and wisdom that was beyond her years. By lunchtime I secretly felt that she and I had more in common than either of us was letting on.”

“After working with Kathy on my CRAVE guide for only a few weeks, I began to realize that she was a great source of comfort and wisdom for the everyday frustrations that I feel as an entrepreneur running a business. It became routine for me to pick up the phone to talk with Kathy about something that I had previously not considered talking with anyone about. Kathy is authentic and caring, while also very professional. I began to count on our phone calls as a source of inspiration and positive feedback without even realizing it. I gained confidence in myself and my business model because Kathy was there to reassure me I wasn’t crazy with the expectations I had set for myself and my business.”

“Our similar work styles started to become evident throughout our project. How we treated others, our interns, the production staff, clients… it all became rather obvious that while we assumed many people operated as we did, it was considered very rare in the work place. Soon it became more and more enjoyable and less like “work” to get the project done. At some point in the first three months, I started asking Jenn questions about her work outside of CRAVE so I could get a sense of how we might work together after her book was done.”

Jenn admits, “I had a large scale project in the back of my mind that I always wanted to undertake but did not have the wherewithal or bandwidth to commit to. After working with Kathy and gleaning from her, her life philosophy and worldview—I knew I could trust her with helping me undertake this big idea of mine. Immediately, Kathy took the ball and ran with it and helped me psychologically, legally and strategically figure out the steps necessary to begin the process.”

Both agree, “What we didn’t realize is how much comfort it brings to finally find someone who validates your secret concerns. While it may seem quite scary or time consuming to open up emotionally to another businesswoman—the rewards vastly outweigh the risk if you both are willing to be genuine and authentic about how hard it is to be successful as a businesswomen, wife, mother, sister, friend, partner. ”

Jenn and Kathy are prime examples of the many benefits that comes from the most unexpected places (Texas and Minnesota!) when you open yourself up to admitting you need support and help as a business woman. Always keep an eye out for professional soulmates in the most unexpected places—you just never know where you will find a BBFF!

Risk Taking: Should You Dare?

Tuesday, February 1st, 2011

We’re ringing in the new year at CRAVE with a question for all you women business owners out there… Do you dare? Is 2011 going to be a year of taking risks with your business, holding back, or a combination of both? To help you strategize, we are dedicating the month of January to the pros and cons of risk-taking across the board. Our business chat and blog entries will be brimming with juicy stories of risks gone right or wrong as well as advice from our CRAVE experts on when to know to take a leap of faith or to simply sit back and let life fall into place.

We knew this would be a hot topic when Melody wanted to know what her Facebook followers ask themselves before taking a risk and got SO many amazing responses. Check them out and prepare yourself for an exciting month of risks and rewards!

What do you ask yourself before you take a risk?
Just curious? before you take a risk? a leap to something new? start a new project? WHAT DO YOU ASK YOURSELF? do you write down the pros and cons? do you just do it and ask why later? how long do you ponder? do you end up jumping? or do nothing? tell me!!! what is your risk taking style?

Suzette Sommer
Oh… wow. What is a “risk?” That is one four-letter word that I have seemingly never known.
Sydney Chavez
I ask myself what I would lose if I didn’t take the leap.
Nicole Francois
before i take a risk i ask myself: why i am interested in taking the risk, what i hope to gain from it, what the result will be and who’s going to be with me? then, i outline my plan and jump!
Maria Ross
Before I take a risk I ask myself if I will regret it more if I don’t take it than if I do. I weigh pros and cons, seek advice from those I trust….and then go with my gut! At a certain point, if it feels right, all the data in the world doesn’t matter.
Sonja Silver
The first thing I ask is “what is the worst thing that can happen”? If I can live with the answer, I go for it. The biggest risk is to not take one!
Elise Kloter
same here, Sonia…puts the scary stuff in perspective
Melody Biringer
lovin all you risk takers….keep it coming! as i get older i seem to take risks slower and more cautious. i want to be naive again!
Lauren Bacon
These days, more and more I check in with my gut. I highly recommend a little book called “Make Light Work” by Kate Sutherland that has helped me enormously with listening to my intuition. (It’s cool and non-flaky, I promise.)
Michelle Michael
what’s the reward…? is it personal or financial? maybe a little of both. go for it, and surround yourself with those that support your dream!
Lyndi Thompson
My first thought: Risks can often be re-labeled as adventures. I tend to dismiss risks that I don’t feel I have good access to supportive people around me. However, most of the time I can find at least two people. I try imagine best and worst case scenario, while always keeping in mind I know I make pretty good decisions and in the end things always end up OK.
Mary Boisselle
I usually don’t ask any questions…I trust my intuition then I take a huge leap and bungie jump off the bridge or I don’t. There is a reason why opportunities come, so I can find the gem inside, whether it’s a pearl or a piece of glass.
Larisa Goldin
I try to check in with my guidance. i believe that risks are just opportunities in disguise, the only question is whether they are part of the intended path or are a test (a distraction). So based on what I get back from my inner guidance (does it feel right?) I take the risk or not.
Rupa Wickrama
Feelings of Anxiety = don’t take it. Feelings of Anticipation or Excitement = this warrants further exploration!
Sydney Chavez
I CRAVE Risk Taking. : )
Traci Barnum
Jump and figure everything else out later. Unless of course, you have a really smart husband who demands that you make a plan before you jump and break into your retirement fund for that risk. It’s a great balance. : )
Carrie McIlveen Middlemiss
It’s typically a gut feeling. I usually think it through and if it still feels right I go for it. Especially if it is something I’ll enjoy and it makes money.
Jennifer Saphier Whitman
I have to step away from the decision for a few days. It always pops back into my head while I am doing other things during the day. If every time the idea pops up I get a sick feeling, I know it isn’t the right choice. If I get excited every time I think about it, it is a definite go!

We hope these comments get you thinking about your own risk-tasking strategies for the year and that you’ll stay tuned to our blog over the next month and share your own daring deeds in the comments! And of course, have a Happy New Year from CRAVE!