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Archive for the ‘Outsource Weakness & Embrace Strength’ Category

Outsourcing: Easier Than You Think

Monday, March 28th, 2011

My good friend and mentor Murray Smith will emphatically tell any business owner, “hire people who play at things you work at.” This was a concept that I always understood intellectually; in fact it made a lot of sense. Living it was a different story.

As I headed into my second year of business I knew I had to make some changes if I wanted to achieve what I had set out to do; both professionally and personally. I was exhausted and feeling frustrated with my business. I was spending a lot of my time on activities that I didn’t necessarily enjoy, weren’t fulfilling and most importantly, were preventing me from growing my business. I realized I had a lot of fear of letting go of control. I made the decision that it was time to get out of my own way. I had to face my fears, make some decisions and implement change. I’m the first to admit, this doesn’t happen over night. It time though, small but pivotal changes will have a huge impact on your overall success.

Since making changes in how I spend my time and what my focus is on a daily basis, I am in more control of my business, more productive and I am really enjoying it again. Some of the changes that I implemented were outsourcing bookkeeping and accounting, newsletter template design, in-store marketing design/printing and hiring a consultant to assist me with development of my social media marketing strategy. I now spend more time focused on activities that grow my business, such as sales and marketing, new product development and training and development of my staff.

When it comes to hiring the right person or firm for the areas/tasks you would want to outsource, it is sometimes easier than we think. Put it out to your network of friends, colleagues, business associates and other business owners. I found my new accountant through my hairdresser. She is fabulous!

Another common concern when it comes to outsourcing is cash flow. As business owners, this is a constant juggling act, especially in the first few years. We will most likely ask ourselves, can I afford to? Instead, ask can I afford not to? Remember to keep in mind your long-term goals. Also, don’t be afraid to shop around and negotiate. Most people are willing to work with you when it comes to pricing and/or payment options. But you don’t know unless you ask.

I also encourage you to utilize your staff. Research has shown that it is not just monetary satisfaction that keeps employees happy. What are their strengths and weaknesses? What do they enjoy doing? I had a big aha with this one as a result of being really sick with a bad cold and flu, thus unable to go into my store for almost five days. There were many things that needed to get done, including new merchandising and window display. I left the store in the hands of my staff and they did an amazing job! I decided to speak with them further about what they enjoy, what they don’t like, and what they would like to learn. These conversations have since allowed me to delegate some of the day to day responsibilities such as ordering, fulfilling and shipping out online orders, store merchandising and various essential but often time-consuming tasks that I now only follow up with on a regular basis. At the same time, I am empowering them, instilling confidence in them and providing them with the opportunity to learn and grow, which results in employee retention, loyalty and higher levels of productivity.

Lastly, it doesn’t always have to cost you money. Tap into your network of friends and family. You really don’t have to do it all yourself. Often our friends and family have skills that we don’t have and are only too happy to offer a lending hand.

Murray, who is also an accomplished entrepreneur himself, knows what he is talking about when he says, “Hire people who play at things you work at.” Allow yourself to make changes in small steps. As you start to work more in areas of your business that involve your strengths and outsource your weaknesses, you will see growth that will only inspire you to continue on that path. This is what is often referred to as working smarter, not harder. Whatever stage you are at in your business, I encourage you to take a good look at it and see if there are duties that you can outsource so that you can focus on what you are best at. Trust me, it is a decision that you will be happy that you made.

Jennifer Best is the founder of Steeped and Infused, a fabulous loose leaf tea business with two locations in Toronto.

Automate Your Biz for Maximum Sales & Freedom

Monday, March 21st, 2011

People always ask me, “how do you ‘Get It All Done’ every month?” or “how do you do so much and make it all look so easy?”.

What I’ve discovered in my 9 years of being an entrepreneur is that the productivity practices I’ve adopted or developed are some of the most important systems that help me achieve this and are why I am at the level I am in my business.

Using systems and consistent ways to market and follow up is entirely how I built my multiple six-figure business. It wasn’t always that easy however; I had to learn the hard way.

I am a recovering control freak myself and tried to do it all but got way burned out and even got divorced along the way. These days I find it much less stressful and more enjoyable to delegate, have systems in place, great functionality on my website so I can attract, talk to and help thousands more entrepreneurs than I ever could before with my old business model and practices.

In my marketing and on my free calls I refer a lot to the templates I use for my email marketing, follow up, direct mail, social media connecting and more; all of which play a big part in not only automatic lead generation but high-volume sales conversions within my business.

There is so much you can do online to market and promote your business but no ONE entrepreneur can ever do it all, at least not effectively of course.

Therefore it is crucial that you learn how to automate as much of your business and marketing tasks as humanly possible. You need to do this though without compromising your relationships or much needed personal touch.

Most entrepreneurs barely reach 5-10% of the potential number of prospects they could with what they attempt to accomplish in their marketing efforts. You can be in many more places and be much more well known if you learn some simple techniques for automating, delegating and systematizing much of what you do.

Common Mistakes I’ve seen over the years with start ups and established business owners:

  • You’re trying to do it all yourself
  • You think you ‘can’t afford it’ whatever IT is
  • You don’t believe in yourself enough to truly charge what you’re worth
  • You’re too busy to do ‘it’ whatever IT is
  • You simply don’t see what’s possible for you, you don’t know what you don’t know
  • You haven’t learned how to run your own successful business yet you think you will just figure it out. You haven’t gone to school to learn how to be a successful entrepreneur! (They don’t teach this in college you know.)

Why it’s important to automate more in your business, your marketing and even your life?

  • To get more time back to do more money-making, client attraction tasks
  • So your business runs, generates leads and income when you’re not there
  • So you can stop working so hard and repeating yourself on things
  • To streamline systems so you can manage more client flow and cash flow

4 Example Homework Exercises I use in my coaching programs that you can do now to start automating and delegating:

Take 2 minutes or so and write out the top 3-5 questions you get asked over and over and over again in your business before someone becomes a customer. Then take those and either put them and their answers onto an FAQ page on your website or on your voicemail or note on your voicemail or email signature where to get more information online.

You can also take those questions (and maybe some more) and put them into a pre-consultation questionnaire or intake form online so when someone wants to speak to you or have a free or initial consultation, you send them to that questionnaire first to give you more information before you speak. This will help qualify prospects more as well.

Take 2 minutes or so and write every single step and thing you do in order of how you would do after you go networking or in order to follow up with a new prospect or group of prospects. Determine what you would send them, say to them, write to them, how often and also develop templates that can be used with little alteration every time. This becomes your follow up system that you can then delegate.

Track your time for 7 days, 24/7. Keep track of everything you do from personal to business and more including housework, internet research, family time, cooking, errands, social media, etc. Then look over that list after the week is up and cross out things that don’t need to be done at all, find someone to take on the tasks you should not be doing or don’t like to do and find ways to automate or delegate many of the other tasks that you’re repeating or that are not necessarily revenue producing tasks.

Those exercises can get you started but if you understand that you can increase your business with more automating, delegating and systematizing then I highly recommend you look for resources or people who can show you what to do.

With more automating and delegating you can increase your income and productivity and reduce your stress about making money as you’ll free up your time to be able to make so much more!

Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her Free Entrepreneur’s Success Kit and a complimentary Business Strategy Session here!

Melody: Why The One-Hat Woman Always Wins

Tuesday, March 8th, 2011

This is a subject I wish I would have understood 20 years ago.  It’s something I certainly wish I could have told my younger business self.  For some reason I thought I had to wear all the hats.  Be the visionary, bookkeeper, HR manager,  general manager, designer, networker, shipping expert, master of inventory, negotiator, signer of contracts,  salesperson,  marketing director,  janitor (well I never really did that, but was in charge that it got done), writer, event coordinator and on and on. Was I a control freak or just STUPID?

When I started the CRAVE company I reinvented my life and decided to do everything the “opposite” way, starting with outsourcing almost EVERYTHING.  I wanted to run my company on my laptop from anywhere in the world so outsourcing was really the only way to go.  I now embrace the fact that I am the crazy entrepreneurial visionary. I need to spend most of my time dreaming up the next move or I won’t have a company to run.  All the other stuff…bookkeeping, marketing, writing, new team members and sales are ALL outsourced.  There are many talented people who do all these things really well, way better than me.  Phew that felt good.

I am excited to announce that I’ve finished my book, CRAVING SUCCESS. Another new experience for me. Over the last 18 months I wrote down the stories of the 20+ businesses I have started, with the mistakes made and lessons learned.   Now, I admit that writing is not my forte.  I can barely speak the English language properly, let alone write in proper grammar. But I couldn’t outsource this one…. or could I? I forced myself to write one chapter a night (around midnight) for awhile then put it away for a few months.  It was weighing on me to finish, so I rounded up some girlfriends and talked them into going on a retreat to a beach house for a few days to focus on getting projects done.  I did finish that weekend, but in reality that was just the start.

My outsourcing began by reaching out to Sally Reavis, who became my writing/editing guru and co-author.  She worked on the manuscript and me for the next 6 months to flesh everything out.  Then came design (which I LOVE and always know what I want), but I couldn’t design myself out of a paperbag.  My good friend and walking buddy, Bridget Perez from Tray Creative, was excited to design the front cover, and I got one of my fabulous CRAVE designers, Alison Turner, to crank out the interior.  My photographer husband pulled all the pictures together and my other designer, Amanda Buzard, turned them into a something cohesive.  I was running out of time with the deadline I’d set, so I called the company that prints our CRAVE books and begged for press time and a really good deal for a full color book. I also asked some smart friends to read the manuscript for use-ability, got the copy editor involved, and (finally!) last week we went to print.

I loved every minute of this project and KNOW it takes a team to pull everything off.  I love to set crazy deadlines and power through to get it done.  The way I figure it…if you don’t have a deadline you will never get it done.  If you don’t outsource the stuff you don’t like or are not that good at…you will never get it done.

What do you need to outsource?