Crumb Fairy Bakery: Interview with Esti Rothstein

« Read the full blog

February 5, 2010 by Megan | Comments (3)


We would all love to savor a sweet slice of red velvet cake with cream cheese frosting or a rich chocolate truffle cupcake topped with ganache. How many of us could bake these? Here’s one woman who can put baking on her list of talents: ladies, meet Esti Rothstein, chef and owner of Crumb Fairy Bakery. After setting foot in a bakery for the first time, Esti knew she wanted to be a baker. After years of working for renowned chefs, Esti’s very own fairy tale came to life. We love how Crumb Fairy Bakery creates indulgent artisan cakes to order for individuals and delivers cakes and baked goods to private homes and many restaurants including Alcove, Aroma Coffee and Tea, and Larchmont Bungalow. We had a chance to hear more about the lady behind the pastries when we chatted with Esti.
 
What are your most popular products?
Although we offer a huge variety of cakes, pies, tarts, and all things sweet, we can’t seem to get away from making enormous amounts of cupcakes.  People love them and we do make a nice selection of unique flavors, which keeps things interesting.  Our Chocolate Truffle Cake is a favorite amongst chocoholics and our Red Velvet Cake (of course) is also a fan favorite. 

People may be surprised to know…
That I have a secret infatuation with Miley Cryus.  Oh, and that Red Velvet is NOT just chocolate cake colored red.

What or who inspired you to start your business?
After being in the restaurant world for several years, I decided that I had garnered enough experience to be crazy enough to try and work for myself.  I literally started making cakes out of my mom’s kitchen and slowly grew into a big-girl commercial kitchen space!

Where do you like to go to eat? 
I love it all and feel lucky to live in a city that has everything to offer food-wise.  It’s great to get creative at places like Bazaar and follow it up the next night with a great burger from Father’s Office.  

Where is your favorite place to go with your girlfriends? 
We have fun anywhere we go, but I love when we all get together for brunch at Urth Café.  We can sit for hours, drink our lattes, share a slice of coconut custard pie, and shmooze with the best of ‘em.

What do you CRAVE? In business? In life?
I think I am a lucky lady that CRAVES exactly what I have.  I own my own business and get to do what I love every single day.  I work with amazing people who share my passion and zest for the sweet life!

Want to take a peek at these mouth-watering delights? Click here

Like what you see? Sign up for our email newsletter.


Comments (3)   |   9:00 am

3 Responses to “Crumb Fairy Bakery: Interview with Esti Rothstein”

  • Jaydene Oconnor Says:
    June 28th, 2010 at 1:32 pm

    Esti is AMAZING! I use her for many of catering events, she WOW’s my clients by her beautiful cakes!Esti is the only girl I will call for my baking needs!
    Great Job!
    Thanks,
    Chef Jaydene

  • Just Desserts NYC » Blog Archive » Crumb Fairy Bakery LA Says:
    September 16th, 2010 at 6:57 am

    [...] should watch out for!  I was lucky enough to try this delicious chocolate croissant stick from Crumb Fairy Bakery while on the West Coast, and I have to say WOW.  The croissant was so flaky and buttery.  Take a [...]

  • Kelly Kidwell Says:
    September 23rd, 2010 at 4:11 pm

    Esti’s sweets are delectible! She is extremely gifted and has spoiled our entire family with her amazing deserts. She is the first person we call when we hold a catered event in our home. We have tried many of her creations, but always come back for the Red Velvet cake and the Chocolate Truffel Cake…to die for!

Leave a Reply