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Archive for April, 2010

Celebrate Earth Day April 22

Monday, April 12th, 2010

Earth Day is a day designed to inspire awareness and appreciation for the Earth’s environment, held on April 22. It is celebrated in many countries and has been receiving added attention in current years with the newfound popularity of going green and our increased consciousness of how we are harming the planet. As active motivated women, we, here at CRAVE, think Earth day is a wonderful chance to help women discover new ways to help our earth and conserve it for generations to come. The Nature Conservancy has some wonderful tips to do just that, pertaining to activities a lot of women deal with in their everyday lives.

Use reusable totes

You can help save oceans when you use reusable shopping bags instead of plastic bags. Sure, it’s a small step — but it can make a big difference in the health of our oceans. Unfortunately, 90 percent of the debris that washes up from our oceans are man-made and shouldn’t be there. Most of it has – unfortunately – come to be expected: derelict fishing equipment, disposable plastic bottles, plastic bags, cigarette butts, bits of unidentifiable plastic, Styrofoam. To help encourage others, share where you take reusable bags or where you’ve found your favorite tote.

Eat food

Just like you, conservationists, fishermen, chefs and consumers are working together to find new ways of living off our oceans and waters while keeping nature healthy. In a day and age when many of us “harvest” most of our meals by filling a grocery cart or skimming a menu, it can be easy to overlook nature’s role in putting food on our tables. This is especially true when it comes to seafood. For centuries, the oceans’ bounty seemed inexhaustible. Now, as scientists unravel the intricate relationships between fish and the vast lands below the water’s surface, we’re gaining a clearer picture of how humans have altered our oceans’ ability to provide for us. The Conservancy is tackling the problems by working with communities to restore degraded habitats and rebuild depleted fisheries. But sustainability also depends on how fish are brought to market. A service called FishPhone is Blue Ocean’s sustainable seafood text messaging service that instantly puts sustainable seafood information at your fingertips. To find out about your seafood choice, text 30644 with the message FISH and the name of the fish in question. They’ll text you back with their assessment and better alternatives to fish with significant environmental concerns.

Green your gardening

Even while you’re gardening in your very own backyard, you can make a big difference in the health of the ocean. Fertilizers and other chemicals used in conventional gardening are washed into watersheds and eventually to sea, where they can harm coral reefs and other marine life. To help cut back on pollution, go native! Native plants require much less water and fertilizer than non-native plants do. Make your own compost! Composting kitchen scraps is a great way to create (free!) all-natural fertilizer. Set your mower to a cutting height of 2”-3” — which will eliminate undesirable weedy plants. Don’t rake your clippings; leave them behind as fertilizer. You can even try square-foot gardening. This method uses 90% less water and 95% fewer seeds than a traditional backyard garden and requires no chemicals!

You can find all the details on these tips and plenty more at earthday.nature.org

Meet YAS’ Kimberly Fowler

Friday, April 9th, 2010

Kimberly Fowler is passionate about yoga, helping women businesses, and her dog. Delve deeper into her passions by reading our interview with the YAS owner.

Why do you think yoga is so essential for athletes to practice?
It’s a must!! Think about it, athletes compete because it’s their passion. If you are injured, you can’t “do what you love,” so I have the athletes I train use yoga as injury prevention.

What has been your biggest hurdle in starting your own business?
Money!! I can figure almost anything out, but money does not fall off trees.

What inspired you to take up yoga yourself?
I actually had a biking accident–I was a front runner in a biathlon in Dallas, Texas and was hit by a car that was trying to cut through the race. When I was recovering, my physical therapist was a Yoga teacher and that’s how I was first introduced to Yoga.

What is your favorite part about owning your own business? What has surprised you the most?
Well, I get to do what I want. When you work for someone you have to get permission to change something. An example would be my Skull Yoga tops. I used to use Skulls as my symbol when I raced. I saw them becoming popular again & decided to add a Skull pattern to my line. It has be hugely successful!! If I didn’t own the company I would never been able to do this. As for what surprises me…hmmmm…everything!!! My VP president Sherri Rosen keeps reminding me that not everyone is like me and that I shouldn’t expect them to be.

Why is supporting women in business so important to you?
When I was first getting into the corporate world, I was surprised that there weren’t a lot of mentors for women in business. I am always asked, “Who was your mentor?” I didn’t have one. So that’s the reason I mentor as many women as I can (time permitting).

Besides yoga, how do you unwind? What is your indulgence?
My dog, Lucky. She is such a goof-ball; everything she does makes me laugh. Basically all I have to do is look at her. She is an 87lb golden retriever who thinks she’s a lap dog!!

Find YAS!
1101 Abbot Kinney Blvd
Venice, CA 90291

Craving Coffee? Time for a Tea Break?

Wednesday, April 7th, 2010

When you feel like you’re running in every direction, why not take a moment to relax, re-energize and indulge in something sweet?  Whether you’re craving a halt in your hectic lifestyle or a pick-me-up to get through the day, check out CRAVE’s suggestions for LA-area coffee and tea shops that will leave you refreshed and ready to go!

LAMILL Coffee - lamillcoffee.com

Jean Min and her husband, Craig, are crazy about coffee; they’re just as crazy about their customers.  Expect stellar service and coffees from around the globe, complete with a variety of treats sure to satisfy even the strongest sweet tooth.  We’re craving a sip of Black Pearl and dreaming about Stella Noche.  But don’t let us decide for you.  Head over to LAMILL to discover the best brew for you.

T Salon - tsalon.com

T Salon owner Miriam Novalle has such a knack for herbal chemistry, she was nicknamed “Tea Guru” by her hometown newspaper – the New York Times.  With years of experience in the fragrance industry and time spent in Europe and Asia, Miriam shares the art of tea at her environmentally friendly tea cafe, bar and market.  We can’t get over the festive jasmine flowers and lily buds blooming in Miriam’s handcrafted Jasmine Spring Beauty.  Regardless of your brew-of-choice, rest assured, T salon is dedicated to healing you and the earth one cup at a time.

Intelligentsia Press - intelligentsiacoffee.com

At Intelligentsia Press, Emily Mange and crew believe the perfect cup of coffee is the culmination of a shared creative process.  Working with farmers who grow the beans they roast, the Intelligentsia team tops off their caffeinated creations with a healthy dose of dedication to fair trade practices.  We can’t stop purring  thinking about the Black Cat Organic Espresso – a treat for the taste buds with hints of molasses, black cherries and dark chocolate.  Slink over to Intelligentsia to score some.  You won’t be disappointed.

Craving Dessert? Meet Kristy Choo of Jin Patisserie

Friday, April 2nd, 2010

Who doesn’t CRAVE desserts? Just reading this interview will get your mouth watering. Chocolate cake, pear tart, Jin Patisserie‘s Kristy Choo can do it all!

What was the hardest/scariest part about starting your own business?
Not knowing what is going to come when you have already invested so much money. It’s hard to predict what the customers want and you are torn between being a business owner and a pastry chef–their perceptions are very different. You have to find the balance to still be able to make money as well as enjoy baking and crating at the same time.

What is the best part about being your own boss?
You can do what you want and you have only yourself to answer to.

You used to travel around the world as a flight attendant. Where in the world have you found your favorite cuisine?
It is always Japan that I love, as well as Paris.

What is your favorite dessert?
I like very simple desserts like warm pear or fig tart with puff pastry base and a scoop of salted caramel ice cream will make my day!

What is your most popular product?
We make cakes, macarons, cookies and chocolate. in fact, almost everything is pretty sellable. One week it could be the cakes that are selling very well and the next week it could be macarons so it really depends.

People may be surprised to know…
That I never used to like to cook when I was younger. I just enjoyed eating and never seemed to put on weight.

What do you CRAVE? In business? In life?
I crave to be able to open another Jin Patisserie with a beautiful new concept in addition to what i have now. In life, I want my life to be complete–you only live once!

Visit Jin Patisserie
1202 Abbot Kinney Blvd
Venice, CA 90291