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Meet YAS’ Kimberly Fowler

Friday, April 9th, 2010

Kimberly Fowler is passionate about yoga, helping women businesses, and her dog. Delve deeper into her passions by reading our interview with the YAS owner.

Why do you think yoga is so essential for athletes to practice?
It’s a must!! Think about it, athletes compete because it’s their passion. If you are injured, you can’t “do what you love,” so I have the athletes I train use yoga as injury prevention.

What has been your biggest hurdle in starting your own business?
Money!! I can figure almost anything out, but money does not fall off trees.

What inspired you to take up yoga yourself?
I actually had a biking accident–I was a front runner in a biathlon in Dallas, Texas and was hit by a car that was trying to cut through the race. When I was recovering, my physical therapist was a Yoga teacher and that’s how I was first introduced to Yoga.

What is your favorite part about owning your own business? What has surprised you the most?
Well, I get to do what I want. When you work for someone you have to get permission to change something. An example would be my Skull Yoga tops. I used to use Skulls as my symbol when I raced. I saw them becoming popular again & decided to add a Skull pattern to my line. It has be hugely successful!! If I didn’t own the company I would never been able to do this. As for what surprises me…hmmmm…everything!!! My VP president Sherri Rosen keeps reminding me that not everyone is like me and that I shouldn’t expect them to be.

Why is supporting women in business so important to you?
When I was first getting into the corporate world, I was surprised that there weren’t a lot of mentors for women in business. I am always asked, “Who was your mentor?” I didn’t have one. So that’s the reason I mentor as many women as I can (time permitting).

Besides yoga, how do you unwind? What is your indulgence?
My dog, Lucky. She is such a goof-ball; everything she does makes me laugh. Basically all I have to do is look at her. She is an 87lb golden retriever who thinks she’s a lap dog!!

Find YAS!
1101 Abbot Kinney Blvd
Venice, CA 90291

Craving Dessert? Meet Kristy Choo of Jin Patisserie

Friday, April 2nd, 2010

Who doesn’t CRAVE desserts? Just reading this interview will get your mouth watering. Chocolate cake, pear tart, Jin Patisserie‘s Kristy Choo can do it all!

What was the hardest/scariest part about starting your own business?
Not knowing what is going to come when you have already invested so much money. It’s hard to predict what the customers want and you are torn between being a business owner and a pastry chef–their perceptions are very different. You have to find the balance to still be able to make money as well as enjoy baking and crating at the same time.

What is the best part about being your own boss?
You can do what you want and you have only yourself to answer to.

You used to travel around the world as a flight attendant. Where in the world have you found your favorite cuisine?
It is always Japan that I love, as well as Paris.

What is your favorite dessert?
I like very simple desserts like warm pear or fig tart with puff pastry base and a scoop of salted caramel ice cream will make my day!

What is your most popular product?
We make cakes, macarons, cookies and chocolate. in fact, almost everything is pretty sellable. One week it could be the cakes that are selling very well and the next week it could be macarons so it really depends.

People may be surprised to know…
That I never used to like to cook when I was younger. I just enjoyed eating and never seemed to put on weight.

What do you CRAVE? In business? In life?
I crave to be able to open another Jin Patisserie with a beautiful new concept in addition to what i have now. In life, I want my life to be complete–you only live once!

Visit Jin Patisserie
1202 Abbot Kinney Blvd
Venice, CA 90291

Get Ready for Your Next Big Event

Wednesday, March 31st, 2010

Event planning can be a tough job with high-stress, but somebody’s got to do it! We applaud those who bravely tackle weddings, auctions, galas, etc. without breaking a sweat. And for those of us hiring these superhuman beings here’s a list of whom you should call next time you need a little behind-the-scenes magic.

Bash Eco Events
Often, events can get so lavish and extravagant that we begin to think about everything else. Not Paige Appel. At Bash Eco Events, clients are encouraged to use sustainable caterers, to have recycling and compost at events, and to create their invites from recycled paper. Also, your event will help the environment in your city because a portion of the fees will be donated to A Million Trees LA to keep LA green. We love being able to have a fabulous event while keeping our environment in mind.

A Gadsby Affair
Dynamic Duo Hillary Gadsby and Kristall Lutz have come together to form an amazing event-planning service, A Gadsby Affair, which specializes in corporate events. For anyone looking to boost their marketing by hosting a great party, this is the team to call! They take care of everything from the invites to the venue to catering and you’ll hardly have to lift a finger.

Mindy Weiss
As one of the big names in event planning, we are lucky to have Mindy Weiss in our own backyard. Her creativity and calm demeanor are amazing attributes that make for smooth sailing to the event of your dreams. From beautiful weddings to memorable birthdays, Mindy Weiss does it all. Not to mention, she’s full of everyday lifestyle tips, which she shares through her blog, and she even has an e-store where you can find the perfect touches to add to your own event!

Show a Little Love for Your Best Friend

Wednesday, March 24th, 2010

Animals bring so much joy and love into our worlds. Have you shown your pet any in return lately? From new toys to gourmet meals or maybe even a new addition to your family, these Los Angeles spots know how to treat animals well.

Animal Wellness Centers
Annie Harvilicz bases all treatment and products she uses on the “Lucy Test,” asking the question of whether or not she would use it on her own dog, Lucy. This personal approach to pet health is what makes Animal Wellness Centers a trusted place. They offer all kinds of services from nutritional analysis to acupuncture. Pets need great doctors too, you know, and you can count on Dr. Annie to help heal your best friend.

Pussy & Pooch
Not only does Janene Zakrajsek’s shop have a retail store, but Pussy & Pooch takes pampering your pet to a whole new level. Treat your pet to some delicious raw foods and treats at the Pawbar. From burgers to fro-yo to beer, the Pawbar’s menu is pet-friendly! Next, give your pet a nice bath and maybe even a haircut at the full-service salon. Looks like all dogs DO go to heaven—in the earthly form of Pussy & Pooch.

Woof Worx
Jamie Katz’s Woof Worx is a more traditional experience for your pet. They offer grooming and training for your puppy as well as treats and toys. Woof Worx carries organic pet foods to keep your best friend healthy and green, just like you! One thing you won’t see at Woof Worx is a cage full of puppies for sale. Supporters of the “Puppies Aren’t Products” Campaign, they adopt puppies from local shelters and keep them in their cage-free rescue space where they can play with toys and socialize. They are just waiting for you to bring them home!

We CRAVE Local LA Blogs!

Wednesday, March 17th, 2010

You can find a blog about anything these days, and you can find just about anyone writing blogs too. But some blogs are more worth reading than others. CRAVE knows a good blog when it sees one. Do you subscribe to blogs? Well you should! Here are some local reasons why!

Your Daily Thread
Your Daily Thread is the LA guide to conscious living. Co-founders Tracy Hepler and Lauren Johanson blog about anything and everything cool and eco-friendly going on in the city. From eco-fashion to film festivals, YDT has plenty of events and suggestions that embrace sustainability and green living. We could all use a little more of that in our lives!

When Tara Met Blog
Tara Settembre’s blog is definitely one to follow. It’s not often that someone with a lifestyle blog gets named one of the Top 20 Most Influential People in Los Angeles. And by our standards, that’s amazing. Come on, there are a LOT of influential people in LA. Being one of the most influential people in LA opens many doors for Tara to blog about, and we just love reading! Attending an Alice in Wonderland Tea Part at the W hotel? If you want to live vicariously through someone’s blog, pick When Tara Met Blog. You won’t be disappointed.

Racked
Lisa Boosin’s Racked has everything you need to know about fashion in LA. From what to wear, where to shop, and coverage of any fashion-related event that’s out there, there’s always something useful for the fashionista. We could seriously spend hours on this site. We love the coverage of big designers at great prices, for example Liberty of London for Target, Christian Siriano for Payless. You don’t have to spend a fortune to find fashion, just follow Racked!

Put a Spring in Your Step with these Hot Colors

Monday, February 22nd, 2010


When we think of spring we think of pastels and floral prints, but those just seem a little too passé and boring. What will you be wearing this spring to spice up your wardrobe? Here are some of the color trends that you won’t want to miss out on. Pick up a few bright accessories that are both trendy and timeless.

Turquoise – We’re pretty sure this is on EVERYONE’S hot-list, along with other aqua-colored hues. This vibrant color turns every outfit up a notch, making you just exude that cool confident aura that will make you the center of attention. Splurge on a Jamie Joseph brightly colored stone ring. We love this Sea Blue Chalcedony Ring for a beautiful eye-catcher.

Light Pink – More specifically, champagnes and corals are two “light pinks” that won’t have you gagging on pastel and cotton candy. Champagne is the closest you can get to a nice neutral color while adding a little pop! And for coral, try some of Cara Lyndon’s hairpins, we recommend Coral Wheel . Whether your hair color is light or dark, this feminine flair will turn heads.

Yellow – In every shade and size. Add a dash here or there or a big bright bag to have everyone around you smiling. Evoking sunshine and happiness, everyone could stand to integrate this cheerful color into their wardrobe or even their home. Try a bright throw pillow to add to your living room, we like the yellow Gloria pillow from Henry Road. The great thing about throw pillows is, when spring is over, you can just throw them back into the closet until spring comes again!

Valentine’s Day – Pink Themed Recipes

Friday, February 12th, 2010

There are so many pros to going out to dinner on Valentine’s Day and we can think of a lot of cons to staying in and cooking. But with the following recipes, staying in and making a home-cooked meal with your sweetheart might just look like the best idea ever!

Rack of Lamb with Herb and Olive Crust
For a pink themed menu, let’s start with a delicious lamb recipe. It comes from Caroline in Chicago’s blog (hwhippedtheblog.com). Our mouths are watering already!

1/3 cup coarsely chopped olives – kalamata, picholine or Manzanilla
1/4 cup coarsely chopped parsley
1 1/2 Tablespoons fresh thyme
2 cloves of garlic, coarsely chopped
Pinch of crushed red pepper flakes
1 1/2 Tablespoons mayonnaise
2 racks of lamb (7-8 ribs each, trimmed or frenched)
salt and pepper
3/6 cups breadcrumbs

Heat the oven to 450 degrees. Combine olives, parsley, thyme, garlic and red pepper in a food processor or mortar. Make a rough paste. Stir in mayo. Set aside. Trim lamb so only a thin layer of fat remains. Heat a heavy skillet (NOT a nonstick) over high heat. Season racks with salt and pepper. Set in skillet fat side down and cook for about 2 minutes. Spread breadcrumbs on a plate. Coat the surface of the lamb with the olive paste then dip in the crumbs to coat. Put bone side down in a roasting pan. Cover the bone tips with foil so they don’t burn. Roast until instant read thermometer is 120-125 degrees for rare or 130-135 for medium. It will cook another 5 degrees when out of the oven. Let the lamb rest for 5 minutes. Cut apart between the bones and serve.

Strawberry Cupcakes
Amy Sherman, a San Francisco-based author, writer, and developer of all things food, shares an amazing strawberry cupcake recipe on her blog (cookingwithamy.blogspot.com). Cupcakes and strawberries are the key to any beau’s heart.

1/2 cup sugar
1/4 cup (1/2 stick) unsalted butter
1 large egg
6 ounces Dannon® All Natural Vanilla Lowfat Yogurt (or any other fruit flavor of yogurt)
1 tsp. vanilla extract
1 1/2 cups all purpose flour
1 1/2 tsp. baking powder
1/4 tsp. kosher salt
1/4 tsp. baking soda
1/2 cup fresh strawberries, diced

Frosting:
2 Tbsp. butter, softened
1 cup powdered sugar
2 fresh strawberries, about 2 Tbsp. mashed

1. Preheat oven to 350 degrees. Line a muffin tin with paper liners. With an electric hand mixer, beat the sugar and butter until light and fluffy. Add the egg, Dannon® All Natural Vanilla Lowfat Yogurt and vanilla, blending until smooth.
2. Measure the dry ingredients into the bowl and blend, then fold in the strawberries.
3. Divide the mixture equally between the 12 paper-lined cupcake cups. Bake for 20-25 minutes or until cake tester comes out clean.
4. Beat together butter, powdered sugar, and mashed strawberry in medium-size bowl until creamy and smooth. Chill frosting for 15 minutes or until thick. Frost cupcakes with a spatula. Keep cupcakes in the refrigerator loosely covered.
Yield: 12 servings

French Kiss
To accompany your beloved meal (cupcakes are a meal, right?), the Wedding Paper Divas have some suggestions for romantically festive drinks (blog.weddingpaperdivas.com). May we recommend the French Kiss? It’s just the perfect shade of pink to match you cupcakes…we mean cheeks!

¾ oz Chambord
¾ oz Peach Schnapps
¾ oz Vodka
Splash orange juice, pineapple juice, cranberry juice
Serve straight up in a martini glass