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Archive for the ‘Interviews’ Category

Treat the Whole You at The Painted Nail!

Saturday, April 17th, 2010

Katie Cazorla’s The Painted Nail isn’t just about nails.  It’s about pampering all of you!  Cazorla’s concept nail bar, located in Sherman Oaks is the perfect place for a pedicure or a manicure.  It’s also the perfect place to sit back, savor a sip (all services come with a complimentary cocktail) and relax with the girls.  Whether you CRAVE a nail party with your girlfriends or the hottest custom nail prints, waxing, eyelash extensions or some R & R reflexology, The Painted Nail is your destination.

Katie is thrilled to bring the best in nail service and more. Be sure to check out the latest and greatest from the creative connoisseur – the Boutique & Party Lounge has just been added and the Hair Bar is coming soon!  In the meantime, get familiar with Katie and The Painted Nail.  We’re CRAVING a fab treatment right now:

How would you describe your business in exactly three adjectives?
Fun, Memorable, Unique.

What are your most popular products or services?
Definitely would have to be the “Ice Cream Sundae Mani/Pedi.”  You can chose Chocolate, Vanilla or Strawberry! Yummy!  Plus people really like to buy our t-shirts, they are just like James Perse but $24 (Love It)!

People may be surprised to know…
That I was a “Stand-Up Comic” for 10 years before I opened the The Painted Nail

What or who inspires you?
People that come from “nothing to something,” whether it’s big or small.  People who make an impact or become a success story all by working hard without  expecting it to be handed to them. I love a great success story like it’s nobody’s business!

If you could choose only one nail treatment or color what would it be?
Definitely the Sorbet Sugar Mama Pedicure that we do at the nail bar.  I live for this treatment – Hot Soak, Hot Towels, Sugar Scrub, Massage, Glitter Polish in Purple – HEAVEN!

Who is your role model or mentor?
Any women who had a great idea and “WENT FOR IT”! I am so in awe of plenty of people, I could never name just one!

How do you spend your free time?
Thinking what more I can do to make my store better.  Free time makes me nervous – So I guess in my free time I SLEEP.

What is your indulgence?
Love going to Shabu Shabu, love to buy Louboutin’s.  I  love singing and dancing and love DVR Reality Shows,

What do you CRAVE? In business? In life?
I CRAVE people having a better understanding of what I am trying to do with The Painted Nail.  WE deserve a better way of getting our nails done and I want to provide that!  I CRAVE growing and showing that I CAN do this and I am not going anywhere! Bad Economy or Not, I am here to stay and better the “Nail Salon Industry!”

For more information on The Painted Nail visit thepaintednail.com or go check out the latest and greatest in nail fashion in person at 13327 Ventura Blvd. in Sherman Oaks.


Meet YAS’ Kimberly Fowler

Friday, April 9th, 2010

Kimberly Fowler is passionate about yoga, helping women businesses, and her dog. Delve deeper into her passions by reading our interview with the YAS owner.

Why do you think yoga is so essential for athletes to practice?
It’s a must!! Think about it, athletes compete because it’s their passion. If you are injured, you can’t “do what you love,” so I have the athletes I train use yoga as injury prevention.

What has been your biggest hurdle in starting your own business?
Money!! I can figure almost anything out, but money does not fall off trees.

What inspired you to take up yoga yourself?
I actually had a biking accident–I was a front runner in a biathlon in Dallas, Texas and was hit by a car that was trying to cut through the race. When I was recovering, my physical therapist was a Yoga teacher and that’s how I was first introduced to Yoga.

What is your favorite part about owning your own business? What has surprised you the most?
Well, I get to do what I want. When you work for someone you have to get permission to change something. An example would be my Skull Yoga tops. I used to use Skulls as my symbol when I raced. I saw them becoming popular again & decided to add a Skull pattern to my line. It has be hugely successful!! If I didn’t own the company I would never been able to do this. As for what surprises me…hmmmm…everything!!! My VP president Sherri Rosen keeps reminding me that not everyone is like me and that I shouldn’t expect them to be.

Why is supporting women in business so important to you?
When I was first getting into the corporate world, I was surprised that there weren’t a lot of mentors for women in business. I am always asked, “Who was your mentor?” I didn’t have one. So that’s the reason I mentor as many women as I can (time permitting).

Besides yoga, how do you unwind? What is your indulgence?
My dog, Lucky. She is such a goof-ball; everything she does makes me laugh. Basically all I have to do is look at her. She is an 87lb golden retriever who thinks she’s a lap dog!!

Find YAS!
1101 Abbot Kinney Blvd
Venice, CA 90291

Craving Dessert? Meet Kristy Choo of Jin Patisserie

Friday, April 2nd, 2010

Who doesn’t CRAVE desserts? Just reading this interview will get your mouth watering. Chocolate cake, pear tart, Jin Patisserie‘s Kristy Choo can do it all!

What was the hardest/scariest part about starting your own business?
Not knowing what is going to come when you have already invested so much money. It’s hard to predict what the customers want and you are torn between being a business owner and a pastry chef–their perceptions are very different. You have to find the balance to still be able to make money as well as enjoy baking and crating at the same time.

What is the best part about being your own boss?
You can do what you want and you have only yourself to answer to.

You used to travel around the world as a flight attendant. Where in the world have you found your favorite cuisine?
It is always Japan that I love, as well as Paris.

What is your favorite dessert?
I like very simple desserts like warm pear or fig tart with puff pastry base and a scoop of salted caramel ice cream will make my day!

What is your most popular product?
We make cakes, macarons, cookies and chocolate. in fact, almost everything is pretty sellable. One week it could be the cakes that are selling very well and the next week it could be macarons so it really depends.

People may be surprised to know…
That I never used to like to cook when I was younger. I just enjoyed eating and never seemed to put on weight.

What do you CRAVE? In business? In life?
I crave to be able to open another Jin Patisserie with a beautiful new concept in addition to what i have now. In life, I want my life to be complete–you only live once!

Visit Jin Patisserie
1202 Abbot Kinney Blvd
Venice, CA 90291

Interview with Milena of Milena’s Boutique

Friday, March 26th, 2010

We CRAVE candles. We love chocolate scented candles, think floral scented candles are fabulous, and lust after sugary candles. Milena Popovich, owner of Milena’s Boutique  loves candles too, but wanted to make candles that are not only yummy, but healthy and eco-friendly. This fabulous entrepreness crafts handmade candles which are made of 100% kosher vegetable soy, non-toxic, non-carcinogenic and are biodegradable. The candles go beyond just smelling fantastic; for additional pampering, the vegetable soy can be dabbed on rough areas of the skin as a moisturizer. The luxe items in this boutique feature 200 scents of candles as well as luxe spa products. Let’s thank Milena for creating a candle that is entirely good for you as we talk with her about her boutique.

Tell us about why you decided to create an eco friendly candle.

First and foremost, I am a vegan for health reasons. Thus, I was very concerned about of our environment long before the eco and green awareness. I love candles so I decided to make an eco, one of a kind candle. All of the scents were created in my own private laboratory in Los Angeles, California: a labor of love.

Who do you design these candles for?

I don’t design candles for any special clientele; however, my candles have a special appeal to everyone. Some notable celebrities such as: Governor Arnold Schwarzenegger, Maria Shriver, Jane Fonda, Danny Glover, Alicia Keys, and  The Pussycat Dolls continue to buy candles at my store.

People may be surprised to know…

People may be surprised to know that each of my candles is handmade and individually packaged. The candles are made from the finest quality ingredients, and, my candles are the number #1 selling candle at Melina’s Boutique in Japan.

What is your favorite scent you have created?

While working I am constantly thinking of how I can make my customers happy by creating new fragrances for them to enjoy. Since I have created so many scents, I guess I can say that all of the scents are my favorites.

What is your indulgence?

In terms of indulgence, it’s taking time and care in creating the perfect candle for all to enjoy. I crave to be healthy in life, successful in business, and to create the best scented candle in the world.

Find Milena’s Boutique

323.655.9999
8302 W. 3rd Street
Los Angeles, CA 90048

Floral Art: Interview with Jennifer McGarigle

Friday, March 19th, 2010

CRAVE knows that the beauty of floral arrangements can enhance any room. A gift of a custom designed floral arrangement is enough to make any girl feel like a goddess. At Floral Art, located in the heart of Venice, owner Jennifer McGarigle has created a lush flower emporium offering floral arrangements, store installations, event décor, and home furnishings. We love the chic Floral Art signature vases that are paired with each custom designed arrangement. Come celebrate the power of flower as we talk to Jennifer!

What makes a beautiful home?
Flowers!  

What is the most memorable floral arrangement you have received?
A huge bouquet of Sweet Peas my mother picked from the garden, when I was ten.

People may be surprised to know…
Flowers don’t have to be limited to a vase.

What do you think about when you are designing?
The natural shape, color, and innate style of individual flowers and how these characteristics translate to furniture.  I like to think of the inherit, graceful stems of a calla lily, for example, and how their natural shape lends themselves to the vertical design of a bench.

What is your indulgence?
Chairs: I have a fetish for them the way most women do for shoes. When I see one with a specific personality and charm, I can’t resist.

What do you CRAVE in business and in life?
To make beautiful things, work with people I enjoy, travel, and to eat good food.

Find Floral Art

310.392.1633
1338 Abbot Kinney Blvd
Venice California 90291

Interview with Rachel Winokur of eTTa designs

Friday, March 12th, 2010

We love decorating and shopping, which means that being an interior designer would be a fabulous job! Interior Designer Rachel Winokur, owner of interior design boutique eTTa designs does this and more. Her firm showed us how eco-friendly design could fit any budget and style for both commercial and residential projects like the eco-friendly nail salon, Mani Pedi Cutie they recently planned. We spoke with Rachel and learned about incorporating eco-friendly design as much as possible to help preserve our beautiful environment. Read on for her perspective, and click here to check out her website!

What makes a beautiful home?

For me, a beautiful home means more than just beautiful aesthetics.  It means a home that’s inviting, comfortable, relaxing, balanced and functional with stunning design elements, both visually and to the touch.

In what ways do you practice living green? Why is living green important to you?

I promote living green with my clients by first looking for eco-friendly and sustainable design solutions as long as it satisfies the client’s needs like look/feel, function, budget, and timeframe.  I also live green myself whether it’s recycling, minimizing electricity, reducing water usage, re-purposing furnishings I already own vs. replacing, multi-functional items (like a sofa console that’s also a desk), printing my business cards on recycled paper with non-toxic ink, or speaking to groups educating them about ‘green’ design.  Living green especially makes sense since my middle name is Carson, and thus named after Rachel Carson, the Naturalist and author of Silent Spring, which essentially started the environmental movement!

What is your indulgence?

I love beautiful and sumptuous fabrics and could be drawn to them by color, texture and pattern.  A great way to inexpensively indulge in fabrics is to add lots of toss pillows on a bed or sofa since most toss pillows only require about a yard to make….or even less if you use a plain fabric on the back side!

What has been your most fulfilling project?

I just completed decorating a room pro bono at a new family shelter in LA for Upward Bound House.  It feels so good to be part of a solution to eradicate homelessness and to provide a shelter that not only will be safe, but also beautiful, inviting, comfortable and special.  In addition, it was accomplished by the collaboration of at least 50 vendors and individuals who donated their product, talents, and time to decorating this room. 

What do you CRAVE? In business? In life?

I crave dining at Gjelina in Venice, chai with soy, dark chocolate, fresh organic produce from local farms, the beach and ocean (I love to sail and surf!), skiing, beautiful fabrics, fresh flowers and plants, and enjoying time connecting with friends and family in a properly appointed space topped off with candles, proper lighting, scents, and music through a good sound system.

Interview With Mary Sue Milliken of Cuidad

Friday, March 5th, 2010

We want to share a secret; you can find the bold foods and modern flavors of Mexico and Latin America served in a hip, urban restaurant without venturing too far from the city. At both Border Grill in Santa Monica, named “One of the Best Restaurants in America” by Gourmet, and downtown Cuidad, Food Network’s “Too Hot Tamales” Chefs Mary Sue Milliken and Susan Feniger have created a local standard for gourmet fare. The fantastic efforts of these ladies mean that we have a new fave restaurant. Read on as one of the  Chef/Owners, Mary Sue Milliken steps out of the kitchen to talk with us!

People may be surprised to know…
As a pretty hard core meat eating chef, I decided to try and eat at least 80% plant-based foods in 2009. I loved it so much that we added a special “Good for the Planet, Good for You” symbol to the menus in all our restaurants indicating which menu items are 80% plant-based and we even created some new dishes with only a hint of meat to help diners who might be interested.

What or who inspired you to start your business?
I was a food loving teen who bumped into a brilliant pastry chef, Greg Duda, a friend of my older sister. He cooked dinner for us and I was hooked. Greg helped me get into a Washburne Chef School on the south side of Chicago at age 17. After graduating and working at the finest French restaurant I could find, I met Susan Feniger and we dreamed of owning our own place someday. A few years later, Susan spotted an opportunity on Melrose in LA and invited me to join her in creating City Café. That was 1981 and the first Border Grill followed in 1985.

Where do you go for the best street food in Los Angeles?
I used to go to the Wat Thai Temple on weekends for terrific Thai food, but sadly, they don’t serve food currently. Grand Central Market in downtown is great for tongue gorditas or cheese and lorocco pupusas. I also love the special combination platter of Vietnamese grilled pork things at Nem Nuong Kanh Hoa in Alhambra. Korean food in LA is incredible – Kobawoo is a favorite or mine. And of course going to my business partner, Susan Feniger’s restaurant Street is the best of all worlds!

How do you spend your time when you’re not in the kitchen?
I play soccer up to 4 times a week on an over 40′s women’s team and I love it!

What makes a great meal?
Great friends! Then add an eye opening cocktail (like Ciudad’s Cucumber and Elderflower Margarita made with triple distilled silver tequila), genuinely welcoming and entertaining atmosphere and some mouth-watering food, and the meal is unforgettable.

What is your indulgence?
I can never resist ice cream.

What has been your most memorable meal?
A few months after Ciudad opened in 1990 my husband (Ciudad’s architect, Josh Schweitzer) and I had lunch in our bar with our friend and accountant (who also happened to be an “internet ordained” minister). He married us and then we walked to MOCA, stepped inside the spectacular Richard Serra double ellipse sculpture, had a private moment to say some vows, and viola! we were married. I think we shared the chopped salad with Cuban fried chicken, which is still one of my favorites on the lunch menu.

What do you CRAVE in business?
Collaboration…..I feel incredibly lucky to work with so many talented people at Ciudad. When the sum of our ideas is greater than any of our individual efforts; those Ah Ha! moments are addictive.

Interview with Jaimi Brooks from Fiore Beauty

Friday, February 26th, 2010

We have found the ultimate luxury! Fiore Beauty is a luxury mobile beauty service that brings the ultimate boutique spa experience to you, wherever you are. Owner Jaimi Brooks has a team of talented professionals who create a relaxed, friendly atmosphere to indulge you! You can choose from services like a high quality massage, hair styling, manicures, pedicures, and makeup services in the privacy and comfort of your home, hotel, or office. You can indulge in a lavish spa getaway without leaving home! Fiore Beauty is featured in our upcoming CRAVE LA – The Urban Girl’s Manifesto, let’s take a sneak peek at what Jaimi had to say about what she CRAVES.

What makes your clients at Fiore Beauty happiest?
Looking gorgeous and having so much fun doing it! And we really listen to what each client wants.

How would you describe your business in exactly three adjectives?
Beauty. Service. Luxury.

People may be surprised to know-
The “Fiore” in Fiore Beauty is my grandmother’s maiden name and it means flower in Italian.

Where is your favorite place to go with your girlfriends?
The amazing thing about girlfriends is that it doesn’t matter where you go, it’s mostly about the talking but if I have to choose I pick The Beverly Hills Hotel for a in-town girls trip. It’s glamorous, relaxing, and close to all the fun stuff LA has to offer.

What do you CRAVE? In business? In life?
Time at home. Bakery treats. Burning Mandarins at Katsuya. Sex in the City reruns. Growth. Organization. Challenges. Family time.

Interview with Michelle Turnbull of David Family Wines

Friday, February 19th, 2010

Is your glass half full? If you are sitting in the afternoon sun, sippin’ a glass of fabulous wine from David Family Wines, then the answer is yes! We CRAVE the premium local flavors from Santa Lucia and Napa Valley. Owner Michelle Turnbull creates boutique wines for you to sip and savor during a spirited evening with the girls. Check out this fun interview with Michelle and look out for CRAVE LA – The Urban Girl’s Manifesto in Summer 2010 where David Family wines is featured.

People may be surprised to know:
That I did this on my own. There’s no family history here. I’m creating and building it as I go.

Who is your role model or mentor?
Just last week I was in New York getting out of a cab with all my luggage. 10 or 15 minutes later the cab driver came back to my building to find me and return my laptop bag that was left in his cab. A simple act of kindness like that can be rare today. I’m fully appreciative of his honesty and willingness to drive back to return it. In that instance he was a terrific role model for how we should act everyday in even the smallest of ways.

There’s no one person I could single out and name. There are many people in my life and even some I’ve met just briefly (like the cab driver) who have done things that impress me. I take away life lessons from all those experiences.

Where is your favorite place to go for wine?
Home. Wine always tastes better with family and friends.

Tell us about your “Every Bottle Counts” program:

We believe that wine should be a complete sensory experience. Why not enjoy a glass of wine with your family at home and know that you’re helping someone else achieve their dream to one day do the very same thing in their own home? So, we forged a great partnership with Habitat for Humanity to just that! Proceeds from every bottle of David Family wine benefit Habitat. Consumers can type in the number printed on their bottle of wine at davidfamily.com and learn more about the family they’re helping to build a home for. Also a percentage of our company profit, product and employee time is donated to Habitat each year.

Tell me about your favorite bottle of wine you sell.
The black label editions. We only produce 100 bottles a year that have the black leather label. These bottles are for special friends, collectors, and customers of David Family. I have such pride when we put these together. For some people we customize the leather with their names and to see how special that bottle becomes to them is truly rewarding and fulfilling.


Interview with Laura Jay of Broken English Jewelry

Friday, February 12th, 2010

Valentine’s Day: a day we here at CRAVE think is perfect to pamper yourself. What a better excuse to spend the day browsing boutiques and lunching with your girlfriends! While you’re out shopping, take a peek at Broken English Jewelry. This gorgeous boutique owned by Laura Jay is where each piece of jewelry calls out to your inner glam goddess! Here you can indulge and buy yourself both stunning vintage pieces and elegant modern designs. Let’s get shopping after we check out this short interview with Laura.

What makes a great piece of jewelry?
What makes a great piece of jewelry all depends on the person who falls in love with it. Each piece appeals to different people for different reasons. I look for pieces that are bold and unique, vintage, and worn in. I like the story behind each piece; that’s what makes it special to me.

Tell us about your style?
My style is a little bit tomboy with a “Little House on the Prairie” thing going on. I’m kind of like the love child between Pocahontas, Marianne Faithful, and Jane Birkin.

People may be surprised to know-
People may be surprised to know that I grew up in a tiny little town called Springdale at the mouth of Zion National Park. I am a small town country girl at heart.

Who has inspired you?
I would have to say that my Mom and Dad are the reason that I started Broken English. They have always been my biggest fans and encouraged me to follow my dreams. I love them for that.

What is your indulgence?
Chocolate and good wine.

What is your favorite piece of jewelry?
My favorite piece of jewelry is an antique red agate cuff that I scored off a Navajo woman by the side of the road when I was 15 in Arizona. I wear that piece all the time.

What do you CRAVE?
It’s all about the journey. I CRAVE in life to be constantly evolving as a person and get to the place where I feel satisfied, but in business I never want to be satisfied I want to continue to out do myself and break the mold.