Browse

our directory of women-owned businesses

Archive for the ‘Style’ Category

Put A Twi$t On Your Business Model

Wednesday, August 3rd, 2011

As a business owner I know you are working very hard in your business, serving clients and staying on top over everything else that needs to be managed.

But what if all the hard work you are currently doing is not necessarily the most effective way to grow your business?

A solid business is built around a business model that works. If you think you have a great business model in place then it will only take a few minutes to confirm that this is the case.

If you aren’t quite sure if your business model is functioning optimally, now is the perfect time to give it a quick check-up and find out.

When I talk about your business model I simply mean the way your business makes money. Think about these basic components:

* Your business offer products and services

* You sell them for a certain price

* A certain number of people buy them (once or even better, repeatedly)

* You deliver them in a certain way (in person, electronically, third party, etc.)

Why not revisit your business model to see if there are a few ways you can change it. This doesn’t have to be complicated, simply take a piece of paper and a pen or open a new file on your computer.

Write down all the products and services your business currently offers, the price for each, how many clients you have who purchase each offer and how frequently. Total this up, subtract your costs, and see if this structure is going to bring you the financial results you want.

Now imagine how many different ways you can upgrade your business model to attract more business and leverage what you already have.

Get creative and try out several combinations of products and services. Here are some ideas:

- Perhaps you can add something new, additional revenue streams.

- You can also think about increasing the amount of what you already deliver.

- Or maybe at this point it’s even best to remove a part that isn’t profitable.

- Consider changing the way you deliver your products and services.

- What if you didn’t change a thing except to increase the prices (speaking or pricing, when is that last time you increased the prices for your products and services)?

Let’s use the business model of a consultant as an example.

CURRENT BUSINESS MODEL

Product/Service: Consulting services delivered by the consultant alone

Price: Per hour

Clients: One at a time full time or two to three part-time

Delivery: In person

UPDATED BUSINESS MODEL

Product/Service: Consulting in person delivered by the consultant, additional consultants working for you, speaking, selling intellectual property (an ebook, audio, or other information product)

Price: Consulting per project (and part of the fee for consultants working on behalf of the consultant), speaking per event, intellectual property per item

Clients: Many at one time

Delivery: In person, automated (via the internet)

Are you starting to see the possibilities for your business? Renewing your business model can re-inspire your enthusiasm for what you do as well as increase your desire for marketing your business.

A healthy business model is the foundation for a successful business. Take time to examine your business model and make sure it is the strongest it can be.

With a few simple changes, you will probably make more money and you may even find that you don’t have to work as hard to do so. Now who doesn’t want that!

Stephanie Ward is the Marketing Coach for Entrepreneurs who want to set their profits on fire! Grab your FREE copy of the special report ’7 Steps to Attract More Clients in Less Time’ plus business building tips, at: fireflycoaching.com.

Suffering from Skin Damage this Summer? Fight it with these Foods!

Monday, August 16th, 2010


We all want beautiful skin, especially during the “skin showing” months of summer. So how do we get it without spending a fortune at the Clinique counter? By eating antioxidant rich foods, that’s how. Your skin, just like every other organ in your body, needs antioxidant laden foods to keep it healthy and toxin free. Here are some of the most important foods to eat for beautiful skin. Try to get these delicious foods into your diet as often as possible and I promise you will love the results.

Foods for beautiful skin:

Sunflower seeds, Swiss chard, and almonds- What do they all have in common? Vitamin E! Vitamin E works to protect skin from ultra violet rays and rejuvenate the cells. Sauté swiss chard with garlic and olive oil and top with a mix of toasted almonds and sunflower seeds. Vitamin E never tasted so good!

Cauliflower, walnuts, and cabbage- Did you think wild salmon was the only place to get Omega 3 fatty acids? Well get excited because they are in vegetables too! Omega 3’s are essential in creating beautiful skin for they help maintain cell membranes. It is these membranes that act as barriers for the body, letting water and nutrients in, and keeping toxins out. Make an easy cabbage slaw topped with walnuts then steam cauliflower and serve with a lemon tahini sauce (also packed with Vitamin C). After these two dishes, your skin will be good to go!

Carrots, Kale, and Apricots- Not only are these foods quick and easy to get your hands on, they also serve up a giant does of Vitamin A (aka Beta Carotene). Vitamin A is involved in the repair and growth of body tissues, which is particularly beneficial when dealing with sun damaged skin. Stir-fry carrots and kale with garlic, ginger, and soy sauce for a great side dish. For the apricots, try throwing them on the grill for a great summer dessert!

Bell peppers, broccoli, and strawberries- Loaded with more vitamin C than an orange, these foods work to create collagen in the skin and protect your lovely epidermis from oxidative stress. Best ways to eat them? Grill the peppers and broccoli or eat them raw with hummus. As for strawberries, just pop them in your mouth (or put them in a crisp).

Shitake mushrooms, cod and shrimp- Mushrooms (both shittake and crimini), cod, and shrimp are chock full of selenium, a potent nutrient that promotes skin elasticity and quality. Broil cod with a fresh tomatoes and basil. For the shrimp and mushrooms, toss them into an easy Thai curry. So good!

*This post was written by Jamie Dougherty for the Please feel free to contact Jamie with questions or to share your health, wellness and foodie stories. Email: jamiegd@jamieliving.com Facebook: JAMIE LIVING Twitter:JAMIE LIVING

Fabulous Finds for Fall!

Wednesday, August 11th, 2010

Here in L.A. we have great boutiques that are ready for the upcoming season. Fall is almost here which means time to grab the new must haves for fall! From the outfits, shoes, to accessories; they have everything you need to look your best.

1. For fall we are CRAVEing fabulous jackets that can be paired with all kinds of outfits. Our favorite picks came from Lake boutique. They have jackets for all types of weather and their styles are unique and fun.

2. Every girl loves a great graphic tee for the fall season. KC Tees has exactly what you need to show your individual style in choosing your next graphic tee. Their goal is to inspire integrity, respect, and self esteem that have messages we can all embrace.

3. Fall this year is all about exaggerated bracelets and jewelry. We found some fabulous accessories to compliment your fall apparel at Arcade Boutique. They are the perfect way to spice up any outfit and make it complete.

4. What better way to finish up your look then with a perfect pair of shoes. We found an unlimited amount of must-haves at Beige. They offer the perfect pumps for fall that will leave your feet extremely happy.

Bloggers To Watch Out For: Fashionistas

Monday, August 2nd, 2010

From runway show recaps to laid-back street looks, the world of fashion blogging is a vibrant virtual scene. It’s not necessarily about the newest, hottest, or spendiest trend — it’s about the textiles, color palettes and silhouettes that make us feel gorgeous.

For a jolt of wardrobe inspiration to pull you through the dog days of summer, bookmark Jazzi McGilbert, Sally McGraw and “Miss” James Kicinski. While their personal styles may diverge, their message is the same: get dressed, and get going!

Jazzi McGilbert of JazziMcG.com

Thrift store scenester? Or haute couture hound? Jazzi McGilbert (aka Jazzi McG) confidently struts straight down the center of the spectrum. Her blog traipses through the world of high fashion, throws the spotlight on intimate “intern confessionals” and shares a few DIY treasures (Alexander Wang sock garters, anyone?). As Jazzi puts it, her mission is to “let everyone know that the fashion industry can be tackled without a trust fund”. Can I get an amen, sister?

Sally McGraw of Already Pretty
Can one personal stylist change the way women view their bodies, and themselves? Sally McGraw thinks so. The lovely McGraw elevates her passion for chic clothing with an outspoken commitment to body acceptance. Blog posts like “What IS Flattering?” provide commonsense insights into topics that have frustrated shoppers since the dawn of time. And her weekly contests and giveaways — which range from cotton scarves to summer frocks to hefty gift cards — are not to be missed.

“Miss” James Kicinski of Bleubird Vintage
Chic baby mama. Vinyl record collector. Frilly knicker designer. Miss James is a retro inspiration — and a drop-dead gorgeous one, at that. In addition to writing about her latest Etsy obsessions and selling dreamy vintage-inspired collections through her online shop, James also blogs over at N.E.E.T. magazine. Best of luck as she stylishly feathers the nest for her new baby (due in July). What a busy little bird!

*This post was written by Alexandra Franzen for the CRAVE company:

ALEXANDRA FRANZEN is a writer + editor + organization freak. She designs rockstar resumes, leads personal branding jam sessions, writes marketing copy and teaches wallflowers how to hustle like a gangsta’. You can find her blogging up a storm at Unicorns for Socialism and tweeting away @alex_franzen.

Classy and Fabulous: Meet piastyle

Monday, July 12th, 2010

Besides being a high level personal stylist, Pia Jacobsen can now add author to her list of accomplishments. Pia’s style is classic and chic, and she helps her clients create a coordinated wardrobe that reflects their personal tastes with a refined touch. Her new book “pia…me” is Pia’s answer to some of the “questionable choices” made by women she has seen, and is aimed at helping women to develop their own personal style. At CRAVE we respect any woman who isn’t afraid to call it like shes sees it. Read our interview with Pia for an inside fashion scoop. Click here to find Pia’s book!

What are your wardrobe staples?
I’m pretty classic, personally. I have a uniform that is primarily black in the winter, white in the summer. It’s calming to me.

What do you think is the worst fashion trend right now?
I don’t know if it is so much a trend as a mistake. Bra straps, particularly the industrial strength ones are not meant to be seen. Check the rear view, choose the right kind of bra, or have lingerie straps sewn into your clothes. This trend is like a recurring nightmare.

Trends are best when they become ….
Not trendy. When a trend lasts more than a season or two, and becomes part of the fashion vernacular, it means it works, or at least appeals to a lot of women. I don’t believe in investing a lot of money in a trendy item. However, when it has proven itself after a season or two, and it works for you, buy the best quality you can afford.

What is an easy piece of style advice you wish more women would follow?
After you are completely dressed and accessorized, look in the mirror and take one thing off. A little goes a long way.

What was the hardest part about writing your book?
Letting it go.

What do you want your readers to get out of reading “pia….me”?
I want my readers to understand that while it is important to care about how you look, and to put your best foot forward, it is just a means to becoming all you can be. It is infinitely more important to learn to like yourself, to live with confidence, to establish boundaries, to live your dreams and to become self sufficient. As I say in my lectures, “walk the goddess walk”.

As a fashion stylist, how do you separate your personal taste when you are dressing a client?
That is relatively easy, actually. I know my personal taste, and am very confident about it, so I am not swayed easily by trends or other influences. But because I love fashion, I can appreciate a wide variety of looks even though they may not work for me personally. I pay close attention to what my client loves in her existing wardrobe, and what her needs are in terms of travel, events, and lifestyle. Fashion, like art, should conjure up an emotional response. Her clothing should make her feel fabulous, and serve to enhance her experiences. That’s my job.

If you weren’t working in the fashion world you would be_______?
A floral designer. Hopefully, a very avant-garde floral designer living in Paris, or possibly a landscape designer on Capri.

What do you CRAVE?
Nothing material at this point in my life. I CRAVE love, friendship, honesty, Fran’s sea salt caramels, and my body at age 19.

Keep tabs on Pia’s latest fashion updates online:
Website
Blog
Twitter
Facebook

*This publication was sent to the CRAVE company for review.

CRAVEable Bachelorette Gifts!

Wednesday, July 7th, 2010

Ladies! Summer weddings are in full swing, which means gathering the gal pals and having a fabulous bachelorette party to celebrate your friend’s finals days of freedom before they take the plunge. There are many different ideas as to what is included in a bachelorette party, but one thing is always consistent. Lingerie! No lady can have enough, therefore we have scoured L.A. and found some places we CRAVE to get our next set of delicates from as well as other gifts for your bride-to-be!

Faire Frou Frou
This is the ultimate luxury lingerie boutique. They specialize in unique intimate apparel and lounge wear.  This award winning shop is a visual treat showcasing the world’s top lingerie designers. Your bride-to-be will love any of the delicates offered here. They are sophisticated as well as sexy and comfortable. What more could you ask for?! To find out more about them see their website.

Jenette Bras
Now ladies if the bride-to-be is an exceptionally busty gal, then this is the place to find what she needs! They offer LA’s finest selection of D-K cup brassieres. They are sweet, sassy, and extremely comfortable. Make an outing for the experience and go in with some gals to get fitted. Its a fun way for your friend to find the perfect fitting lingerie. To see more check them out here!

Strip Waxing and Lingerie Boutique
This boutique offers an array of sexy lingerie for your special bride-to-be as well as another fabulous service, waxing! Grab a gift certificate and your bride will truly be thankful for your sweet gift. They provide the best and least-painful waxing experience, which is something every woman CRAVEs. To see more about them, look on their website here.

Baby Boutiques & Mama Marts – Where to get all things KID!

Wednesday, June 9th, 2010

Summer is officially HERE! It’s time for family picnics and beach escapes, trips to the zoo and weekends by the coast. Cruise local kid’s shops and outfit your little ones in the latest and greatest! While you’re at it, grab a few things to make your life easier – the perfectly-pocketed diaper bag, anyone? How about attention-grabbing toys to keep tots occupied on long road trips? And if you’re expecting, you don’t have to go far to find fanciful furniture and decor for your new nursery!

The Little Red Barn & Baby Cakes
baby-cakes.net

Expecting? Well you can expect the best in baby interiors from both The Little Red Barn and Baby Cakes (run by the same owners)! These two charming baby boutiques specialize in helping you create the perfect, one-of-a-kind space for your perfect one-of-a-kind kid! Check out popular furniture lines Little Castle Gliders and Bratt Decor and cover them with custom 100% cotton bedding. Complete your nursery or big-kid bedroom with your choice of fun or fanciful lamps and lights, sturdy, kid-friendly throw rugs and unique wall decor! Contact The Little Red Barn or Baby Cakes today for your complimentary fabric swatches to help you choose the perfect look!

Right Bank Babies
rightbankbabies.com

Head to Right Bank Babies for kiddie couture and fun baby fashion! Ellen Uzarowicz and the Right Bank Babies team believe that children’s fashion should reflect the way children live – with wild abandon! Fancy clothes aren’t saved for fancy ocassions at Right Bank Babies…instead put your princesses in jeans and a satiny, frilly frock. Embrace color, texture and pattern by layering skirts, dresses and cardigans. And dress your little men in stripes and checks, vests and button downs…all in light, breezy, breathable cottons. Childhood is about having FUN – have FUN with what your kids wear at Right Bank Babies!

Weego Baby
weegobaby.com

Jessica Richter’s Weego Baby in Santa Monica is a one-stop-shop for all your baby and toddler needs! Choose crib, rocker and changing table for baby, and high chair, bunk bed and sippy cups for older brothers and sisters. Then snag a darling hand-knitted doll, an eco-conscious toy recycling truck (made, itself, of 100% recycled milk jugs!), and a bedtime story or two. And don’t leave Weego Baby without a bedtime CD…our favorite? Lullaby Renditions of AC/DC!


The Magnificent, Must-Have, MANI – PEDI!

Wednesday, May 19th, 2010

There are few things we love more in life than our bi-weekly jaunts to the nail salon. We step through the doors perhaps tired or stressed or frazzled by our day-to-day, and we leave an hour or two later feeling pampered and pretty and poised. We love front tables littered with fashion mags, the sweet smell of lavender mixed with polish wafting through the air, and fantastically frivolous chit-chat with estheticians and fellow manicure mavens. Here are three 100% girly, 100% fabulous mani/pedi spots near you!

The Painted Nail
Shabby chic meets Hollywood Glam at Katie Cazorla’s The Painted Nail. Instead of a rush-in-and-rush-out nail care experience, why not enjoy a glass of champagne and stay for a while? In addition to standard nail salon services (with darling, dessert inspired names like Sugar Mama and Ice Cream Sundae) bring in your favorite photo to have printed on your freshly prettied nails! Or bring the kids (12 and under) for a Sugar Baby nail treatment, complete with sparkling fairy dust! For a complete list of services including facials, eyelash extensions, and in true L.A. form, The Painted Nail’s VIP cabana, hit up thepaintednail.com!

Chi Spa and Nail Bar
To help balance your “CHI” energy, Chi Spa and Nail Bar in Beverly Hills uses only 100% natural and organic products that harness the life-giving energy of plants and the sea. Owner, Fawn Ton’s extensive nail menu includes Green Tea Seed Oil massage, Himalayan Pink Salt exfoliation and Jade and Ginseng Sugar Scrub to leave your mitts and tootsies soft, supple, and glowing! To take your treatment above and beyond, add a reflexology treatment to your manicure or pedicure! Finally, want to have a pamper party for you and the girls? Book an after-hours pedi-party to pretty up your day!! Find out how at chi-nailbar.com!

Plush Beauty Bar For Moms
Owners, Kathryn Grady and Jennifer Paige, designed Plush Beauty Bar just for you Moms out there! Bring the little ones to this kid-friendly, just-for-you spa and enjoy full-service nail and waxing treatments (no acrylics here, though! too toxic for tots!!) in a kid-safe environment! Plush Beauty Bar For Moms comes complete with a children’s play area, ample stroller parking, and comfy armchairs for nursing. Kathryn and Jennifer thought of everything, even providing juice, crackers, and diapers, just in case! And for you hip mamas, add on a Tat Shine to make your body art glow! See more at plushbeautybar.com!

Get Sweet and Stylish with Andrea Trujillo of A.sweeT.

Friday, April 30th, 2010

Andrea Trujillo has always loved candy and fashion.  This queen of style and sweets combines her passion at A.sweeT., her candy & fashion boutique located in Beverly Hills.  At A.sweeT., you’ll find plenty of treats to satisfy that sweet tooth and contemporary designer clothes to satisfy the style in your soul.  In Andrea’s world, “the candy and the clothes inspire each other.”  So head on over to A.sweeT. to find the confectionery chic you CRAVE.  In the meantime, get to know a little bit more about A.sweeT.’s mouthwatering lineup from the fashionable candy queen herself!

What inspired the decor of your shop?

My boutique is not your typical “candy store.” My store is about luxury. Relating to something classic. Attaching to something modern. It’s about finding something that makes you happy…The fixtures and shelves allow all of the products to present themselves with their vibrant colors and attitudes. The store has pops of color in the skylights and accents walls – to compliment the colors of the products we sell.

Desert island, one sweet…what do you choose?

Hmm. Depends on my mood. But, I think I’d have to go with Licorice. Kookabura Strawberry Licorice.

How do you incorporate sweets into your own life on a day-to-day basis?  Any must-haves?
Everyone has some sort of attachment to candy in some sense. I believe it brings a smile to anyone’s face. That is also why we make gourmet candy gift baskets at A.sweeT. They are not only so pretty, but they are so happy and yummy! In my opinion, those are a must…Sweets are also illustrated in all the clothes I wear. Check me out – I am usually in pops of color or something playful. Meet me, and it makes sense. I obsess over all the clothes we carry at A.sweeT. Those are all must haves!!
Any “sweet” ideas for spring gifts?

A.sweeT. is the perfect place for gifts – treat yourself and others too!  Our gift baskets are always amazing gifts (we make them for any occasion)…but other gift ideas: Jelly shoes have been a big hit. Snatch them up in weaved flats (yup, just like the ones when you were a kid – but these ones are all grown up) or in cute flip flops with bow embellishments… Jellies are totally in this spring/summer.  We also have good enough to eat bubble bath and body scrubs (sparkling sugar, cupcake, and vanilla). Yum. Such cute packaging and your body will eat it up and thank you later.


Any spring promotions or new products?
We have amazing new clothes that have just hit the racks for spring. A.M.A.Z.I.N.G. – Dresses, Shorts, Skirts, blazers.
Also, don’t forget about Mom – our Mother’s Day products hit the shelves on Monday 4/26. Get in here – seasonal gifts go fast! Make mama happy.

For more information on A.sweeT. visit www.asweetonline.com or check out the boutique at 253 South Beverly Drive in Beverly Hills.

Celebrate Your Health and the Earth with GreenBeanie!

Friday, April 23rd, 2010

Caroline Howell of GreenBeanie is dedicated to green.  When you think about going green, you probably think about keeping the Earth healthy.  With GreenBeanie, you can focus on your health too!  Caroline, a green home and lifestyle consultant is passionate about the intricate balance between health and the environment and is dedicated to helping people transform their lives one step and environment at a time, beginning with their own homes.  Caroline urges you to “Put on Your Thinking Cap” – going green can be creative and fun.  We totally CRAVE a consultation right now!  For more information catch Caroline at www.greenbeanie.net.  In the meantime, read on to learn more about this green goddess:

When did you start to “go green?”

I started my “green transformation” about 6 years ago when we moved from San Francisco to Los Angeles and my son and I developed asthma. I found out that a lot of our breathing issues were related to our indoor air quality. My mother passed away from breast cancer in 2003, the year before, and that also inspired me to learn more about the correlation between our health and environment.

Going green for me involved a lot of anxiety in the beginning – I was overwhelmed by the damage to our planet and had a fear of leaving this world in shambles to our children. I channeled by eco-anxiety into my business, GreenBeanie, in order to help other people realize that there are some easy ways to live a greener lifestyle.

How does “going green” affect your health?

“Going green” affects all elements of your health – your environment relates to the air you breathe, the food you eat, what you put on your skin, etc. There are choices that you can make that impact all of those things – and eco-friendly solutions for all of them!

What do you say to people who think making environmentally friendly choices really won’t make much of a difference or is too difficult?

It’s frustrating when you think that your actions are only a “drop in the bucket.” However, it’s critical that we start making these changes AND educating others about them. If everyone starts to make little changes, it really does add up. And, the more we vote with our dollars on green products and choices, the more that big businesses will start listening to us and offering us safer and healthier alternatives.

Can you be green and fashionable or creative at the same time?

Absolutely! One of the most important elements of being green is conservation. So, buying better quality and purchasing less has a lesser impact on the environment. Buying an antique, shopping a flea market or repurposing something that you already have requires – and inspires—creativity. My house is full of hand-me-down furniture and I have a great time recovering and repainting things that make them fit my personal style.

Are there any toxins/health/environmental concerns that would surprise us?

I think people would be surprised to know that the air inside their homes is about 5 times as polluted as the air outside the home – even in Los Angeles. Another scary stat is that the average woman encounters 100 chemicals before breakfast – there are so many hazardous ingredients in our products that we’re not even aware of. A great resource is the Environmental Working Group’s website http://www.cosmeticsdatabase.com/index.php – check out where your products rank and what they contain.

Anything green you CRAVE?

I CRAVE organic wine from Trader Joes, spring strawberries from the South Pasadena Farmer’s Market and Coyuchi bath towels (they’re organic too).