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Archive for the ‘Outsource Weakness’ Category

3 Steps to Falling Back in Love With Your Biz

Monday, March 21st, 2011

I know all about work-life balance stuff. It’s why I started my own business. It’s why I left the corporate world. I had this idea I’d be cooking from-scratch dinners every night and starting each morning with a yoga class. This winter – my business’ third – though, felt especially long. When I checked in with myself, I realized I was working just as many hours as before. I was eating poorly. I was tired. And I was – I hate to even put it into keystrokes – but I was in danger of falling out of love with my writing and design business. It crept up on me so slowly that I didn’t even realize the precariousness of it all. Like a relationship that feels perfect until you get dumped.

Something about my eagerness for spring made me realize I was also hungry for change. Me and my business, we sat down for a heart-to-heart. I took inventory of what I loved, and what I didn’t love. I made a list of the activities that I could do all day long, and the ones that I put off, or that pull me away from the stuff I’m really crazy about. For me, I come to life sitting in my yellow office, writing. I enjoy meeting new clients too. Where I was getting buried was in the e-mail department. Through my website, I receive e-mails every day. I want every person who connects with Pink Elephant Communications to feel loved and cared for. After all, it’s hard to go out on a limb and ask a stranger for help. But all that e-mail and all of those new client meetings meant if I were to do any writing, it’d be in the evenings. Fourteen hours (and more) is a long work day.

So here’s the plan I made to rekindle the Carrie-Pink Elephant Communications love affair.

1. Get help.
The very first step was getting cool with the idea of needing help. It was an adjustment after wearing so many hats for so long. I sent a message out to my Twitter followers, asking for virtual assistant recommendations. Within minutes I had the name of The Perfect Candidate. After our first e-mail exchange, I knew she’d fit right in. Then I kicked myself for not seeking her out sooner. She’s now handling the initial e-mails with clients as well as some invoicing. (Insert big, fat PHEW!)

2. Batch and schedule.
What was interrupting the long swaths of writing time I’d fantasized about? Meetings and e-mail. So I set up a new Google calendar and I blocked one day a week for meetings and then implemented a new policy: E-mail-free Fridays. By batching my meetings all together, other weekdays were left intact. With Fridays now dedicated to projects, free from e-mail, I can work consistently and at a deeper level of concentration and care. My clients get better work and I pour even more joy into it.

While I had the calendar open, I decided to put the rest of my life on par with my work. I scheduled in that yoga class and time for – gasp! – three meals each day. There’s something psychologically charming about having those items marked in. I’m actually doing them.

3. Say no.
This one is almost cliché, right? I mean, I certainly wasn’t saying ‘yes’ to everything… but when I really paid attention, I realized there were lots more ‘no’s to be had. Now I say ‘no’ to projects that don’t excite me. I say ‘no’ to clients who just don’t feel like a fit (they’re lovely but for whatever reason my gut says “not this one” and now I respect that). I say ‘no’ to work on the weekend, except in special cases. I say ‘no’ to work in the evenings. It’s difficult for me to not return a call or an e-mail message right away when I know a client is eager but I cherish the client who respects the work enough to wait.

When I shared these policies with my clients, I was nervous. Would they think I’m too good for hard work? That I was a failure for not being able to stay on top of it all? Would they be annoyed that I wasn’t willing to do whatever it took to service them? But, no, that wasn’t what happened. The world didn’t come to an end. I didn’t lose business. In fact, my clients – because they’re awesome (I love them so much!) – cheered me on. There was enough “Yay, you!” to make me wonder what I’d ever worried about.

As time goes on, I’m sure it will cost me some work that not everything is instant, but I’m happier running a business that’s more like a sumptuously-paced four-course dinner in Paris than a fast food burger to go.

Carrie Klassen is a green tea enthusiast, amateur poet, fine point pen aficionado, INFJ Scorpio, and president of Pink Elephant Communications, a writing and design boutique for inspired entrepreneurs. She also teaches workshops at the brand new Pink Elephant Academy for Entrepreneurs (with self-study e-workbooks coming this spring!). Visit www.pinkelephantcommunications.com to download a free copy of 6 Ways to Attract Clients with Kindness.

Automate Your Biz for Maximum Sales & Freedom

Monday, March 21st, 2011

People always ask me, “how do you ‘Get It All Done’ every month?” or “how do you do so much and make it all look so easy?”.

What I’ve discovered in my 9 years of being an entrepreneur is that the productivity practices I’ve adopted or developed are some of the most important systems that help me achieve this and are why I am at the level I am in my business.

Using systems and consistent ways to market and follow up is entirely how I built my multiple six-figure business. It wasn’t always that easy however; I had to learn the hard way.

I am a recovering control freak myself and tried to do it all but got way burned out and even got divorced along the way. These days I find it much less stressful and more enjoyable to delegate, have systems in place, great functionality on my website so I can attract, talk to and help thousands more entrepreneurs than I ever could before with my old business model and practices.

In my marketing and on my free calls I refer a lot to the templates I use for my email marketing, follow up, direct mail, social media connecting and more; all of which play a big part in not only automatic lead generation but high-volume sales conversions within my business.

There is so much you can do online to market and promote your business but no ONE entrepreneur can ever do it all, at least not effectively of course.

Therefore it is crucial that you learn how to automate as much of your business and marketing tasks as humanly possible. You need to do this though without compromising your relationships or much needed personal touch.

Most entrepreneurs barely reach 5-10% of the potential number of prospects they could with what they attempt to accomplish in their marketing efforts. You can be in many more places and be much more well known if you learn some simple techniques for automating, delegating and systematizing much of what you do.

Common Mistakes I’ve seen over the years with start ups and established business owners:

  • You’re trying to do it all yourself
  • You think you ‘can’t afford it’ whatever IT is
  • You don’t believe in yourself enough to truly charge what you’re worth
  • You’re too busy to do ‘it’ whatever IT is
  • You simply don’t see what’s possible for you, you don’t know what you don’t know
  • You haven’t learned how to run your own successful business yet you think you will just figure it out. You haven’t gone to school to learn how to be a successful entrepreneur! (They don’t teach this in college you know.)

Why it’s important to automate more in your business, your marketing and even your life?

  • To get more time back to do more money-making, client attraction tasks
  • So your business runs, generates leads and income when you’re not there
  • So you can stop working so hard and repeating yourself on things
  • To streamline systems so you can manage more client flow and cash flow

4 Example Homework Exercises I use in my coaching programs that you can do now to start automating and delegating:

Take 2 minutes or so and write out the top 3-5 questions you get asked over and over and over again in your business before someone becomes a customer. Then take those and either put them and their answers onto an FAQ page on your website or on your voicemail or note on your voicemail or email signature where to get more information online.

You can also take those questions (and maybe some more) and put them into a pre-consultation questionnaire or intake form online so when someone wants to speak to you or have a free or initial consultation, you send them to that questionnaire first to give you more information before you speak. This will help qualify prospects more as well.

Take 2 minutes or so and write every single step and thing you do in order of how you would do after you go networking or in order to follow up with a new prospect or group of prospects. Determine what you would send them, say to them, write to them, how often and also develop templates that can be used with little alteration every time. This becomes your follow up system that you can then delegate.

Track your time for 7 days, 24/7. Keep track of everything you do from personal to business and more including housework, internet research, family time, cooking, errands, social media, etc. Then look over that list after the week is up and cross out things that don’t need to be done at all, find someone to take on the tasks you should not be doing or don’t like to do and find ways to automate or delegate many of the other tasks that you’re repeating or that are not necessarily revenue producing tasks.

Those exercises can get you started but if you understand that you can increase your business with more automating, delegating and systematizing then I highly recommend you look for resources or people who can show you what to do.

With more automating and delegating you can increase your income and productivity and reduce your stress about making money as you’ll free up your time to be able to make so much more!

Katrina Sawa is an Award-Winning Author, Speaker and International JumpStart Your Biz Coach who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and their personal life. She offers one-on-one coaching, group coaching and do-it-yourself business-building products. She’s been featured on various news talk shows and radio shows including Oprah and Friends XM Radio. Go online now to get started with her Free Entrepreneur’s Success Kit and a complimentary Business Strategy Session here!

Happy, Successful Women Living Our Best

Monday, March 14th, 2011

“Modern women have it all. In the past four decades, women have secured better job prospects, greater acknowledgment for achievement, wider influence, more free time, and higher salaries. And yet, recent studies reveal that women have gradually become less happy than they were 40 years ago, and less happy than men – and unlike men, they grow sadder as they get older.”
– Marcus Buckingham, author of Find Your Strongest Life: What the Happiest and Most Successful Women Do Differently”

I’m a big fan of Marcus Buckingham, and not just because he’s handsome and has a fabulous accent! LOL! Rather, because his message inspires, clarifies and empowers individuals learning to spend their time/energy on what they do best, naturally. And as luck would have it, in response to the trends he sited above, his latest work focuses solely on women, inviting us to each play the roles that make us strong.

Do You Know Your Role as a Woman?
Not surprisingly, the women who are happiest are those who know who they are and play to that. But in a day and age where we’re supposed to be all things to all people, sometimes it’s not so easy to know which of all things we’re trying to balance happens to be our sweet spot!

He has identified nine distinct roles we play: Advisor, Caretaker, Creator, Equalizer, Influencer, Motivator, Pioneer, Teacher & Weaver. And more important than trying to be all of them, the women who are happiest and most successful play to the 1-2 of them that best fits them. Knowing where to focus, in the roles that come naturally, because we are good at them and feel strong in them, gives us the most joy.

Therefore, the question begs to be asked: Do you know your leading and supporting roles? Find out for free in five minutes: Take the Strong Life Test!

Pulling My Friends In
After blogging last year about how our strengths can impact our friendships, I grabbed this book on my way to my Annual Girlfriend Get-Together and roped my girlfriends in! After everyone took the test, we read all the descriptions out loud, from the book, so that we could learn about each other. It was awesome!

For some, we all hooted and hollered at how spot on the description was in specific cases. For others, we paused, looking for stories and evidence to see if we could see the match. As one girlfriend said, “It doesn’t sound like me, and yet, maybe that’s why my life doesn’t feel strong and energizing! Maybe this is the role I should be playing?” Having people who know us well helped us see ourselves, our strengths, and our contributions. It was WAY better than doing it alone!

As friends, we can support each other to serve the world (our spouses, our children, our friends, our jobs) with our best. Our contributions and how we show up will look different based on our strengths and roles.

This is huge. It means that how I decide to structure my company will look different than how one of my friends feels is best for hers. Because we both bring different things to the table and need to develop a team in the way that fits us differently, the goal is to own the need to do it based on your best, not what you think you should be your best. We can have confidence that we will each stand strong in what we have, in our own armor. Living fully.

Because, let me tell you– I do not want the opening quote about us getting sadder as we get older to be said of me or any of my friends. Or you, for that matter! I vote we get happier and more confident as we age! :)

Written by Shasta Nelson, M.Div, CEO of the friends matching web site www.GirlFriendCircles.com and weekly blogger at Shasta’s Friendship Blog.

intentions, moxy + getting good at STOPPING

Friday, March 4th, 2011

Much is swirling in my DNA. Four new books…maybe five. Concepts with roots. Roots growing concepts. Streams of coin, streams of giving…and white space. Mostly white space – can never seem to get enough of it.

Every year, I map out my creativity intentions – I use the word “intentions” (not “plans” or “resolutions”) because it feels fused with direction and moxy.

If I’m to realize my intentions, what I stop doing is just as important as what I start and continue to do. Stopping = the white space. Stopping = room to run free and create from the deepest place of being without restraint or compromise. Stopping = more time for what matters most.

I know how to go, go, go. Stopping, I’ve learned is the stuff of mastery.

Jim Collins sums it up brilliantly in this USA Today article. He brings forward three profoundly simple questions from Darwin Smith CEO Kimberly-Clark, which became the foundation of the Hedgehog Concept:

1) What are you deeply passionate about?

2) What are you are genetically encoded for — what activities do you feel just “made to do”?

3) What makes economic sense — what can you make a living at?

If your answers to what you’re doing come up no, no, and no to these questions – then stop doing it. Shut ‘er down. Take it off your plate. Let it die. Cease. And exhale a sigh of relief. You can move with more velocity toward your dreams.

Look back on this past year and get very clear about what sucked. What didn’t work, got mired with resentment, felt onerous, weighed you deadly down? A note on resentment: you can’t continue to do things you fully resent and think they’re going to transform into enjoyable activities over time. It just doesn’t work that way. Think of resentment as a blaring, mega-watt STOP sign. And stop.

WHAT’S YOUR STOP DOING LIST? Here’s mine:

  • I will not leave Twitter, Facebook and Gmail open while I write. I need blocks of two to three hours to think clearly and craft that clarity into something useful. Writing is a “yes!” to all three of the questions.
  • I will continue to lovingly decline requests for on-going coaching. I’m a Strategist. Capital S on that. I do my very best work around creativity and entrepreneurship, facing forward, thinking big while being ruthlessly pragmatic. I’m not great at untangling things that happened yesterday. See question 2. I’m just not made for it.
  • No schlepping my old book to speaking gigs to sell. Forget it. I pay for extra luggage, I cuss at my suitcase as I’m heaving it up escalators. And besides, since I left my last company, I don’t make a cent off of the book (because I signed the copyright over to the incorporation.) See questions 2 and 3: I’m not passionate about it. I can’t make a living at it.
  • I’ll stop answering business-related email on weekends. I’ve thought of putting “I don’t work weekends” in my e-signature, but that’d be just obnoxious.
  • No red eyes flights. Ever. Never worth it.

All of the above activities only serve to make me busier, or put me out of the zone of my true strengths. (And you know how I feel about busy-ness.) Stopping what’s distracting, draining, or aggravating you doesn’t require any heavy lifting or stamina. Just love and self respect.

So seriously, consider this a poll. WHAT WILL YOU STOP DOING? What ACTIVITIES are coming OFF your to-do list? What will create more space when you get it off your plate?

xo

Danielle

Outsource Weakness & Embrace Strength

Wednesday, March 2nd, 2011

Can you identify your strengths? What about  your weaknesses? This month, CRAVE wants to help you capitalize on what you do best with a valuable lesson learned by our founder, Melody Biringer, over many years and many businesses.

An important part of staying at the top of your game (and CRAVE’s focus for the month of March) is to ONLY do what you do best and to outsource your weaknesses to people who actually excel at them. Bookkeeping, web development, and graphic design are prime examples of tasks you’re betting off delegating to pros if you’re not one yourself.

We know this is scary! Knowing where to go and who to trust can be difficult, but this month’s material strives to ease the fear and discomfort and get you pumped about focusing on your passion! Get ready to embrace your strengths and do more of what you crave!