As you may have heard, fashion week is upon us. With a week full of events à la mode, it is no wonder that Envision Artopia was the event to see and be-seen. With a night full of hairstyling, music, live painting and a beautiful high-fashion runway show, it was no shock that the ballroom at the Graves 601 hotel was full of excitement.
Natalie Auger from Vimlab Promotions, a Featured business in the CRAVE guide, managed all of the marketing and PR for this fabulous event and filled ballroom with elite and fashionable guests. Everyone was dressed to impress as they made their way around mingling and sampling some delicious treats from local restaurants.
Early in the night, hairdressers worked their magic on stage providing hair transformations in the Interactive Hair Show. As the lights began to dim and guests took to their seats near the runway, Ignite Models’ founders Allison Hamzehpour and Jessica Cunningham took to the stage to start the show. The show opened with an electrifying performance by Dani-Vi, an electric violinist all the way from Barcelona. The models then owned the runway as DJ Shiek played a mix of house and electronic beats.
The two runways shows showcased local designers and boutiques’ fall fashions. I was excited to see the Ignite models rock the latest fashions from CRAVE favorites OPM Boutique and Karma! Other local boutiques featured were Cliché, Drama and Local Motion.
The crowd was full of chatter when America’s Next Top Model contestant and Minnesota native, Raina Hein, made a surprise appearance on the runway. Hein and the other edgy Ignite models also rocked looks from local designers Allilamodie, Amanda Christine, Ariel Simone, Calpurina Peach, James Reily, Jenny Carle, Kathryn V., Kyurek couture, PFT Coutrue, Russell bourrienne, Sydney Ilten, Tender Cuts, Ypy by Vivian and Project Runway contestant, Christopher Straub. Straub previewed pieces form his upcoming Spring 2011 collection as the finale to this fantastic show.
The event also featured a silent auction for great cause, with 100 percent of the proceeds benefiting the Young Survival coalition. It was a fun night full of the arts at Envision Artopia and a great way to kick off a fun week of fashion in the Twin Cities!
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