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1 project + 2 businesswomen = BBFF

Tuesday, May 3rd, 2011

Backpocket & Waxpaper

Have you ever been sitting in your office and wonder if anyone else could POSSIBLY run into the same problem you are having at this very moment as a business owner? Does it drive you crazy trying to figure out how to charge for your hard earned knowledge when someone asks for “simple advice?” Are you frustrated with trying to have a happy work/life balance, but don’t have any girlfriends who work for themselves who you can commiserate with?

It’s a risk to put yourself out there emotionally with other businesswomen because it makes you vulnerable and open to judgement. It is not easy to let your guard down and admit fear and frustration come with the territory of running your own business. We don’t need just Best Friends, we need Best Business Friends who “get” exactly what we are going through on a daily basis, 24/7, as sole proprietors of our own business. Best friends are our lifeline and give us unconditional love and support that we cannot live without. However, most often they cannot give us advice on how to navigate the world of entrepreneurs. Women who run their own business face different issues that women who work for corporations. For that, we are grateful if we can find a kindred spirit willing to open up with her struggles and solutions so we don’t feel alone when dealing with our own.

Here is the story of two women who were open to being genuine and honest about sharing the trials and tribulations of running their own business and got a Best Business Friend Forever out of that risk. We thought it would be helpful, inspiring and maybe even a bit hopeful if we had Jenn Sprinkle and Kathy Hanson share why it is so meaningful to discover how much you can lean on and count on another businesswoman if you open yourself up to the possibility.

Jenn and Kathy came from two different worlds this past winter—big blue sky warm Texas and the freezing cold tundra of Minnesota. Jenn, founder of Waxpaper Design House has southern charm coupled with an easy drawl that belies her savvy business acumen and years of hard earned experience as a world business traveler and designer, not to mention her cowboy work ethic. Kathy, founder of Backpocket Strategy is energetic and infectious with her passion to invigorate businesswomen to see all the possibilities in their work and personal life—she sometimes scares people with her enthusiasm for taking on a challenge (dare I say bossypants?).  These two women may seem vastly different on the outside—a 15 year age difference, one with teens, one not yet a mother, one with an office in a modern, clean house, one in a 110 year old  work-in-progress farmhouse… Yet they became fast friends and colleagues, confidantes and soul-sisters within a month of meeting. Kathy and Jenn instinctively understood each other and felt a common bond in how they saw the world and worked as entrepreneurs. They felt lucky to have found each other and that they are both open to the value a long distance business relationship can bring to a sole proprietors/ business owner who each work 24/7 on her own business. Those of us who don’t have a business coach or a mentor surely realize what an unexpected blessing it is to find a like-minded soul in this busy world.

Jenn and Kathy met on the CRAVE Dallas guide project (Kathy was Team Director, Jenn was Dallas City Leader) and they had no idea that what seemed like a one time collaboration would turn into a synergistic partnership that would grow both of their businesses in ways they never could have foreseen. More importantly, this experience allowed them to develop a bond as businesswomen that neither of them had experienced before.

In a world with unlimited communication possibilities and yet infrequent personal interaction, Jenn and Kathy realized that they shared a similar yet rare work ethic, working style and personal commitment to professional excellence.  Before long, they were coming up with strategies on how to work together despite the miles apart.

“When I first met Jenn I thought that she was a darling Southern belle. Within 15 minutes of working with her in the field in Dallas, I knew she had a work ethic and wisdom that was beyond her years. By lunchtime I secretly felt that she and I had more in common than either of us was letting on.”

“After working with Kathy on my CRAVE guide for only a few weeks, I began to realize that she was a great source of comfort and wisdom for the everyday frustrations that I feel as an entrepreneur running a business. It became routine for me to pick up the phone to talk with Kathy about something that I had previously not considered talking with anyone about. Kathy is authentic and caring, while also very professional. I began to count on our phone calls as a source of inspiration and positive feedback without even realizing it. I gained confidence in myself and my business model because Kathy was there to reassure me I wasn’t crazy with the expectations I had set for myself and my business.”

“Our similar work styles started to become evident throughout our project. How we treated others, our interns, the production staff, clients… it all became rather obvious that while we assumed many people operated as we did, it was considered very rare in the work place. Soon it became more and more enjoyable and less like “work” to get the project done. At some point in the first three months, I started asking Jenn questions about her work outside of CRAVE so I could get a sense of how we might work together after her book was done.”

Jenn admits, “I had a large scale project in the back of my mind that I always wanted to undertake but did not have the wherewithal or bandwidth to commit to. After working with Kathy and gleaning from her, her life philosophy and worldview—I knew I could trust her with helping me undertake this big idea of mine. Immediately, Kathy took the ball and ran with it and helped me psychologically, legally and strategically figure out the steps necessary to begin the process.”

Both agree, “What we didn’t realize is how much comfort it brings to finally find someone who validates your secret concerns. While it may seem quite scary or time consuming to open up emotionally to another businesswoman—the rewards vastly outweigh the risk if you both are willing to be genuine and authentic about how hard it is to be successful as a businesswomen, wife, mother, sister, friend, partner. ”

Jenn and Kathy are prime examples of the many benefits that comes from the most unexpected places (Texas and Minnesota!) when you open yourself up to admitting you need support and help as a business woman. Always keep an eye out for professional soulmates in the most unexpected places—you just never know where you will find a BBFF!

Insight from Makeup Artist, Sheila Patel

Friday, May 21st, 2010

Whether it’s just a hint of blush on our cheeks, a swab of lipgloss to our puckers, or a brush of mascara to our batting eyelashes, we all want to look and feel our best! However, with the plethora of make-up options out there, finding the right products can be quite overwhelming…what color foundation to use, what eyeshadows look best on a brown-eyed beauty, liquid eyeliner or pencil??? This is where renowned make-up artist, Sheila Patel comes into the picture. With a trained eye, a steady and skilled hand, she applies the right mixture of shadows and powders…Voila! You have your own customized look. Here is her expert advice and a video featuring the “Artist at Work”, enjoy!

What was the inspiration or motivation behind starting your business?

My sister in law, Xuan Thu Pham encouraged me to get back to doing something that I have excelled in in the past and all the credit goes to her for my getting back in.

What mistake have you made in your business that you will not repeat?

Overscheduling. Earlier on in my career when I just started out, there was a time when I was working continuously from one makeup client to another in a single day. Because I worked with more clients than I could manage in one day, I felt that I did not put in the effort and time that each client deserved. I wanted to give the focus and attention to each person, but with time against me, I was not able to do that. From that experience on, I never did that again. Each customer is special to me and I’ll only work on a client at a time – that is my philosophy.

What is your favorite make-up brand?

I like different makeup brands for different reasons. I use MAC, Shu Uemura, Glauca Rossi, NARS, Makeup Forever, Ben Nye, and Kryolan. In fact, I have so many different brands in my professional makeup toolbox that I can’t name all the brands I enjoy using. Each brand is uniquely used for different purposes and events such as TV or weddings. As an everyday favorite makeup brand, I like Bobbi Brown.

What defines the Bollywood style? Do you think it would cross-over to the U.S.?

I’m glad you asked me this question because so many people have different notions of what the “Bollywood style” is and what it really means. Coming from Mumbai and having worked with Bollywood and MTV – I see the different perceptions of how people view Bollywood. What defines the Bollywood style has more to do with what you see on a film set: the movie scenes, dance scenes, and the ensemble of women who dress up in extravagant attire along with the extravagant makeup to go with it. Bollywood is about glamour, visual performance artistry, and telling a story.

This is why a Bollywood style is not suitable for everyday looks. If you’ve ever seen a wedding scene from a Bollywood film, you’ll notice the rich colors, embroideries, and magnificent jewelry that the women are wearing. Also notice their makeup – it’s created and done up to be very dramatic. When you wear such beautiful clothes, your face is competing with it and pales in comparison to what you’re wearing. That’s why it has to look very dramatic.

I think it the Bollywood look can absolutely cross over to the U.S. if it’s in the wedding space. However, with everyday looks, it might be too much, especially without the costumes. But if you’re up for that look for yourself, why not?

What is your favorite make-up look for spring/summer?

I have this secret passion for the orange and yellow color theme. If it’s done well, it can really work for you. Case in point: you can use a yellow eyeshadow

and apply it over your eyelids. Then use an orange eyeshadow to contour the lids as well as the edges. Next, you can define your eyes with black eyeliner and mascara – and voila. Most people think they can’t use these colors, but you can!

What is the most common make-up mistakes you see people make?

Mismatched foundation has to be the topper on the list. This is the most common mistake I’d like to see people stop making. Coming from an Asian country, there is an obsession to have fair skin. People try to correct that by using light foundation. The end result? Your skin will end up looking grey. Also, some people tend to incorrectly use bronzers or foundation that’s too dark for them, which are really too orange for one’s face. This looks hideous.

A good indicator of using the proper foundation for yourself is to reference it in natural sunlight. Typically, when you buy it in the mall under fluorescent lighting, it’s easy to make the mistake of buying the wrong color for your skintone. What you can do is apply a small amount from the tester on your skin – step outside and see if it matches your skin. Just be true to your skin tone and be proud of your natural beauty.

Visit Sheila Patel at:

Website: sheilapatelsf.com

Blog: bit.ly/MakingFaces

Twitter: bit.ly/cZvamc

Facebook: bit.ly/cKLfS7

YouTube: bit.ly/91hB9F

5 Myths About Stillwater We Simply Must Crack!

Wednesday, May 5th, 2010

Come on over to Stillwater and visit some of the most fashion-forward, innovative and savvy businesses in all of the Twin Cities. There are so many fabulous women owned businesses in downtown Stillwater you can make a full day or weekend out of your visit. It’s a perfect getaway for Mother’s Day, Memorial Day weekend, or just a sunny spring Saturday!

I am here to debunk any and all myths about Stillwater AND give you the hottest tips on where to go when you visit! (I will write more about the shops in my next Stillwater blog—this is to just get you there!)

1. “It’s all antiques”
From one end of Main Street to the other, Stillwater boasts shops filled with the latest fashion (Collaborations 129 1/2 Main St S, and Stella), fitness/yoga (Studio Cates), a trend-setting salon (Monde), gourmet restaurants (Savories), sophisticated home decor (Alfresco, Interior Motive, and Maison Galleria), an adorable yarn shop (Darn Knit Anyway) a charming kids store (Red Rover Kids), not to mention the perfect stop for coffee and a scone (Supreme Bean Expresso Cafe – 402 Main St N).  And that’s just Main Street!

2. “There’s no parking”
Rubbish! I have been to Stillwater three times just since December, and every time I find plenty of on-street parking! If you are planning a visit, call any of the local shop owners and they will happily suggest the closest FREE parking lot!

3. “Traffic problems”
I zoomed right into Stillwater without incident nor traffic every time. But here is an inside scoop: Follow signs on Hwy 36 and Take Cty Rd. 15/Manning to Cty Rd 12/Myrtle and zip on down—lickety split!

4. “It’s full of tourists!”
Are you a tourist if you live in Excelsior and shop on Grand? No! It’s metro shoppers who know Stillwater is THE place to shop for fabulous finds! My good friend and fashion maven (and her husband!) drive into Stillwater from Minneapolis once every 6 weeks just to get their hair cut! They make an event of it by grabbing a bite to eat and doing a bit of shopping too. Would they do that for the past 8 years if it wasn’t a fun way to spend an evening?

5. “It’s expensive!”
NO WAY! I bought a fantastic designer dress at Collaborations that was under $50! Fashion forward design, fabulous fit, wool/cashmere, no tailoring necessary. Simply perfect. Looks like I bought it in the Oval Room but I supported a local designer AND shop owner! Many of these shop owners travel around the country to buy lines that big box stores do not carry. As you shop the marvelous stores in Stillwater, remember that your purchases send money back into the community. 76 cents for every dollar spent goes back into the community when you shop local versus 46 cents when you shop big department stores and ZERO when you shop online!

Don’t forget to meander around Stillwater and find more great shops tucked away: Camrose Hill Flowers is a must stop, simply to check out their incredibly charming space—it feels like you’re in a 100-year-old English mansion! Bring home fresh flowers grown on a local farm, too.

Down the road a bit is THE BEST stop for all your summer picnic goodies. Heather at Bread Art makes everything herself from artisan breads to cookies, pies to pastries. They look and taste so yummy that you’ll want to throw a backyard party! Scratch baking never tasted so good!

If that is not enough incentive, right next door is La Cocinita Restaurante where Angelina boasts award winning salsa and scrumptious homemade Mexican dishes that must be accompanied by her delicious margaritas! We came for lunch and were tempted to just stay through dinner because the hospitality and the food was so warm and welcoming.

So come visit Stillwater in the next few weeks. You will be so happy you did! We promise!

We Dream of Greens

Wednesday, April 28th, 2010

Every CRAVE girl knows that part of keeping her mind and body happy comes from eating the right stuff. But we also know how hard that can be for the urban gal who juggles a lot more on her plate than just dinner. Luckily, these local entreprenesses have got us covered when it comes to fresh, nutrient-packed meals that will make you forget everything you ever thought you knew about salads. With locally-grown ingredients and creative flavor combinations to shock and awe your taste buds, your figure won’t be the only one paying compliments to the chef.

Birchwood Cafe in the Seward neighborhood is every bit a down-home dining spot, with chefs that put as much attention and care into choosing their ingredients as your mom did. The cafe emphasizes the importance of good, real food which means that the menus are full of local, organic, fair trade, and sustainably grown items that taste as good as they sound. Try this: Wild Acres Smoked Chicken, Grilled Portabellas, Fennel, Sun-dried Tomatoes, Toasted Hazelnuts and Wisconsin Gruyere on Spinach & Arugula with Preserved Lemon & Fennel Pollen Vinaigrette

When you’re especially pressed for time but refuse to pick up your meal through a drive-through window, Yum! Kitchen and Bakery in St. Louis Park is the perfect solution. Order ahead online or by phone for a single lunch or for an upcoming event, or dine inside. The menu boasts a large selection of salads, sandwiches, and of course a full bakery and is a great breakfast spot as well. For lunch or dinner, try this: Pacific Rim Salad with red curry glazed ahi tuna, romaine, pineapple, hearts of palm, red pepper & scallions with coconut dressing.

Cafe Barbette in Uptown is everything an urban girl could CRAVE. With a long list of “best of” accolades, the Twin Cities seems to agree: this little gem of a restaurant is a go-to spot for every occasion from Sunday Brunch to date night to girls night out. The arrival of spring means that Barbette’s quaint patio seating is now open. Grab a friend and an outside table for people-watching, and try their signature French Nicoise Salad: Ahi, sweet peppers, purple potato, shaved fennel, hard boiled egg, green beans, and anchovies.

Spring Eating for your Healthy Body

Monday, April 26th, 2010

We are all familiar with the old adage of Spring cleaning, but did you know that it doesn’t just apply to your closet? Spring cleaning is also important for our bodies and very helpful in flushing toxins, losing weight and creating increased energy. The best place to start your spring cleaning is with spring eating! Jamie G. Dougherty, owner and founder of JAMIE|LIVING, Health and Lifestyle Counseling, offers us a fresh approach. Spring foods are light, water-logged, and perfect for cleaning out our systems of excess junk. Some of the most popular spring foods include:

Asparagus: High in potassium and folate which aids the cardiovascular system- Roast with olive, sea salt, and pepper with a splash of balsamic vinegar.

Artichokes: A good source of iron and calcium- Steam and enjoy with your favorite vinaigrette.

Dandelion Greens: Aid in liver cleansing- Blanch, then sauté with garlic, olive oil, and top with currants and pine nuts.

Green garlic: Delicious young garlic plant that has anti-bacterial properties- A perfect addition to eggs or a frittata.

Radishes: Very high a vitamin C. Eat them raw or dip in hummus or your favorite dressing.

The best place to find spring foods it at your local farmer’s market where vendors will have the freshest produce available. Here is a perfect dish to get your started. Who ever thought spring cleaning could taste so good? Enjoy!

Asparagus and Brown Rice Salad with Dijon Vinaigrette and Toasted Pumpkin Seeds
Serves 4

For the Dijon vinaigrette:

2 tablespoons fresh lemon juice
1 tablespoon brown rice vinegar or red wine vinegar
Sea salt to taste
1 teaspoon Dijon mustard
1 small garlic clove or shallot, finely minced or pureed
1/4 cup extra virgin olive oil

For the salad:

1/2 pound asparagus, ends trimmed, cut in 1-inch pieces and blanched for 3 minutes
Sea salt to taste
2 cups brown rice, freshly made or leftover
1/4 cup chopped fresh parsley
2 tablespoons chopped fresh herbs like mint, cilantro, tarragon, marjoram
1/3 cup toasted pumpkin seeds

1. Whisk together the lemon juice, vinegar, salt, mustard and garlic. Whisk in the oil, taste and adjust seasonings.

2. Cut asparagus into 1 inch pieces and place in boiling water for 3 minutes. Drain and set aside.

3. Add asparagus to the rice and toss together with the Dijon dressing.

4. Add the fresh herb and pumpkin seeds and toss all together. Taste, adjust seasonings and serve. 

To reheat leftover rice: Place cold rice in a small pot with ¼-1/2 cup of water (depending on amount of rice). Bring to medium heat and let steam for 4-5 minutes, or until water has evaporated. Remove rice from the heat and mix with your dressing.

To receive your fill of healthy living tips become a JAMIE|LIVING Facebook Fan or follow her on Twitter! You can also find delicious recipes at: www.jamieliving.blogspot.com

Jamie is an AADP certified Holistic Nutrition Counselor with a private and corporate practice that offers assistance nationwide. She is passionate about deliciously healthy food and specializes in helping her clients transform their lives through the power of nutrition and self-care.

Fun Ways to Stay Active Outdoors

Monday, April 19th, 2010


We know that it can be more difficult to stay active and motivated during the dreary winter months, but the long winter days are now behind us and we can finally emerge off the couch from hibernation, watching Sex in the City reruns. Spring has arrived to grant us a long awaited reprieve from winter! The days are growing longer and the sun is more radiant in the sky. As dynamic and motivated women, we, here at CRAVE, enjoy exercising our minds as much as our bodies. Here are some activities for fun in the sun!

Kick a Ball
For those seeking a sport with a competitive edge, kickball is making its way out of the school playgrounds and into competitive leagues. It’s a great alternative to soccer and softball, while still encompassing softball’s similar rules of play. It’s a fun sport to casually play with your gal pals, or if you’re looking to get more involved with your community while having fun, join a league!

Other fun outdoor competitive group activities:
• Badminton
• Capture the Flag
• Ultimate Frisbee
• Beach Volleyball

Strike a Pose
If you’ve had a long day at work stuck sitting behind a desk, yoga is a great form of both mental and physical exercise and is shown to reduce stress! Whether you’re a novice or a budding yogi, yoga offers a wide range of poses for all levels of practice, from a beginner’s Adho Mukha Svanasana (“Downward-Facing Dog”) to an advanced Kapotasana (“King Pigeon Pose”). Now that the warm spring weather is upon us, try practicing yoga outdoors on your porch, at the park, or the beach. The combination of the warmth from the sun and fresh air is both serene and absolutely invigorating!

Paddle Around
Kayaking is a great water sport that really works out the upper body and gets you fabulously toned arms and shoulders! There are six different classifications of kayaking, ranging from the extreme whitewater gut-wrenching rapids (a thrill-seekers dream) to leisurely touring/general recreation. If you don’t feel like tackling on a kayak by yourself, many are built to hold up to three people. So gather some girlfriends and paddle around the lake while enjoying the beautiful nautical scenery.

Other fun outdoor water activities:

• Canoeing
• Paddle-boating
• Swimming

Hide & Seek
Do you CRAVE adventure? We do too! That’s where the sport of Geocaching comes in. Geocaching is a high-tech outdoor sport of treasuring hunting using a GPS device, clues and references to landmarks embedded in riddles or stories. The basic idea is to hide and seek hidden objects in containers (geocaches) and then share your experiences in the logbook and online. There are many variations of geocaches for all levels of adventure seekers. For those who really want a challenge, we hear there is a geocache hidden in Antartica. Happy hunting!

Sprint into Spring
Do you ever get bored with workouts at the gym and feel like a hamster in a wheel on the treadmill? We do! Spring is the start of running season, so lace up those sneakers and head outdoors for a jog. The great thing about running outdoors is you can change your route to keep things interesting. There are also tons of races during running season, ranging from a quick 5K to a full marathon, and many of these races support fundraising for charities. Did we mention that you also get cute t-shirts to show off to your friends?

Interview with Inizio’s Patricia Hefferan

Saturday, April 17th, 2010

Nestled in South Minneapolis, Inizio (2309 W. 50th Street) is a true treasure trove, filled to the brim with fun gifts, unique clothing, artisan jewelry, cards, and baby gifts. One can easily find great gifts under $25 for all occasions. Owner Patricia Hefferan has made it a priority to carry local, handmade and recycled merchandise, making for an even more delightful experience for the discerning shopper. We sat down with Patricia to talk about Inizio and the ups and downs of owning your own business.

How would you describe your business in exactly three adjectives?
Sassy, Classy, Unexpected

What are your most popular products or services?
Our unique and unusual collection of artisan jewelry and our eco-friendly assortment of handmade, local, and fair trade products.

People may be surprised to know…
That Inizio means «beginning» in Italian. It was the beginning of a new and exciting venture for me 10 years ago when I started the business.

What or who inspired you to start your business?
I’ve always had a bit of entrepreneurial spirit in me. It was a goal of mine since high school to have my own business.

Who is your role model or mentor?
I have had the good fortune to work with women who have been unwavering in their encouragement and support of me.

What business mistake have you made that you will not repeat?
Thinking that expansion was a next step to success. After opening and quickly closing a second store, I realized that bigger is not always better.

How do you spend your free time?
Reading, practicing yoga, gardening and spending time with my family.

What is your indulgence?
Vacations, wine, chocolate and sleeping in.

Where is your favorite place to go with your girlfriends?
Anywhere that invites a few hours of fun and escape.

What do you CRAVE? In business? In life?
More time!! I always want to do more in all aspects of my life. There is so much to experience and enjoy.

Celebrate Earth Day April 22

Monday, April 12th, 2010

Earth Day is a day designed to inspire awareness and appreciation for the Earth’s environment, held on April 22. It is celebrated in many countries and has been receiving added attention in current years with the newfound popularity of going green and our increased consciousness of how we are harming the planet. As active motivated women, we, here at CRAVE, think Earth day is a wonderful chance to help women discover new ways to help our earth and conserve it for generations to come. The Nature Conservancy has some wonderful tips to do just that, pertaining to activities a lot of women deal with in their everyday lives.

Use reusable totes

You can help save oceans when you use reusable shopping bags instead of plastic bags. Sure, it’s a small step — but it can make a big difference in the health of our oceans. Unfortunately, 90 percent of the debris that washes up from our oceans are man-made and shouldn’t be there. Most of it has – unfortunately – come to be expected: derelict fishing equipment, disposable plastic bottles, plastic bags, cigarette butts, bits of unidentifiable plastic, Styrofoam. To help encourage others, share where you take reusable bags or where you’ve found your favorite tote.

Eat food

Just like you, conservationists, fishermen, chefs and consumers are working together to find new ways of living off our oceans and waters while keeping nature healthy. In a day and age when many of us “harvest” most of our meals by filling a grocery cart or skimming a menu, it can be easy to overlook nature’s role in putting food on our tables. This is especially true when it comes to seafood. For centuries, the oceans’ bounty seemed inexhaustible. Now, as scientists unravel the intricate relationships between fish and the vast lands below the water’s surface, we’re gaining a clearer picture of how humans have altered our oceans’ ability to provide for us. The Conservancy is tackling the problems by working with communities to restore degraded habitats and rebuild depleted fisheries. But sustainability also depends on how fish are brought to market. A service called FishPhone is Blue Ocean’s sustainable seafood text messaging service that instantly puts sustainable seafood information at your fingertips. To find out about your seafood choice, text 30644 with the message FISH and the name of the fish in question. They’ll text you back with their assessment and better alternatives to fish with significant environmental concerns.

Green your gardening

Even while you’re gardening in your very own backyard, you can make a big difference in the health of the ocean. Fertilizers and other chemicals used in conventional gardening are washed into watersheds and eventually to sea, where they can harm coral reefs and other marine life. To help cut back on pollution, go native! Native plants require much less water and fertilizer than non-native plants do. Make your own compost! Composting kitchen scraps is a great way to create (free!) all-natural fertilizer. Set your mower to a cutting height of 2”-3” — which will eliminate undesirable weedy plants. Don’t rake your clippings; leave them behind as fertilizer. You can even try square-foot gardening. This method uses 90% less water and 95% fewer seeds than a traditional backyard garden and requires no chemicals!

You can find all the details on these tips and plenty more at earthday.nature.org

Add More ~ing To Your Life

Monday, March 29th, 2010

In her debut book, Add More ~ing To Your Life, motivational speaker and life coach Gabrielle Bernstein takes readers on a fun and fulfilling journey to happiness in 30 days. She promotes writing, meditation, and movement as ways to combat ego and release romantic illusions. For every goal in her book, she lays out an Equation with multiple steps packed with reflection and perspective. Some of her unique blues-blasting concepts include compiling a Compassion List, creating a Personal-Shift Statement, and ceasing to Future Trip. By the end of the book she’s created an arsenal of happiness-promoting exercises to conquer negative thinking and create personal change. Read on to learn more about this gifted guru and what she craves.

What is your motto, slogan, or theme song?
Expect Miracles

What’s the best advice you’ve been given?
The best advice I was ever given was from my mother when she told me that meditation would guide me to serenity.

In a past life you were…
A preacher in South America.

How do you get ready to write?
I clean my desk. Then I meditate. Following my meditation I write an outline. I’m a mess without an outline. I turn off my phone and I unplug the Internet. Then I start writing.

What’s a place that inspires you and why?
The place where I’m most inspired is in Abadiania Brazil. I travel to Abadiania, the home of psychic surgeon and spiritual healer John of God. When I am in Brazil with John of God and his team of mediums I feel my strongest sense of inspiration.

What makes you feel most CRAVE – able?
My authenticity. What you see is what you get.

What’s a cause you are passionate about and why?
I feel deeply connected to helping people overcome addiction and more specifically the issue of teenage suicide due to prescription drugs. I am a recovering drug addict and I am very transparent about my sobriety in order to help others recover. I plan to write a book on overcoming addiction in all areas of life.

What makes you laugh so hard you cry?
So many things. I don’t know where to begin…

In 10 years you want to be…
In 10 years I plan to be known as the messenger for happiness for the next generation. I will have a television show and several published books. I will be a mother and dwell in New York City and in a warm weather climate.

Describe yourself in 5 words.
I am spirited, loquacious, alive, connected, love

* This publication was sent to the CRAVEcompany for review

Girl Power in Linden Hills!

Friday, February 26th, 2010


Kristen, owner of Clancy’s Butcher Shop in Linden Hills greets everyone who walks through her door by name. If she doesn’t know you by name, she asks in her perky voice- “what’s your name and what can I get for you today?”  I watched her make 7 sandwiches from 5 different groups of people waiting and she never batted an eye with any of the special orders for her -so perfect it’s on the front cover of a magazine- turkey sandwich. My husband ordered the ham and I ordered the infamous turkey sandwich and we watched in awe as Kristen sliced the meat, the cheese and put about 14 other ingredients onto our works of art lunches. Warning us that they were too big to eat in one sitting, we defied her wisdom because the bread was so perfectly chewy and the flavors so deliciously melded together and finished our huge sandwiches off in one sitting. Clancy is her dog and Kristen is the owner, not to be confused by their lovable spirits. You feel like Norm from Cheers when you walk into Clancy’s and are greeted by name.

Shop several of the woman owned stores scattered about Linden Hills- Wonderment is a fabulous children’s toy store owned by 3 women who also have a Wonderment store on Grand Avenue in St. Paul. Wild Rumpus, owned by Collette, is the infamous bookstore not to be missed with all the menagerie of real live animals strutting and snoozing around the shop. Oscar & Belle is around the corner with everything for baby/toddler made using only hand-harvested, 100-percent certified-organic cotton, grown with natural fertilizers and free from toxic chemicals- started by Anna Gustafson in 2007.

Walk across the street to Leah Simon-Clark’s Extrados Salon & Spa to experience any beauty treatment you can think of to pamper yourself. Nationally renown for her skill with brows, she has developed a following for her attention to detail in every service a woman could need to look and feel great from head to toe. She has 3 locations and the Linden Hills flagship salon now with a masseuse to add to the bevy of beauty treatments offered.

A must stop on a Friday night is Cafe 28, tucked into the charming brick building on 43rd Street. A true hidden secret I will now share with you is their Friday night Fish Fry. When I asked the charming host for the menu describing the fish fry that came so highly recommended he said, “it’s only available audibly”. Everyone but me must know all about it if they don’t even have to print it up! It’s 3-4 large pieces of Canadian walleye (you can’t sell Minnesota caught walleye- who knew?) deep fried in a Pabst Blue Ribbon batter, with coleslaw, a heaping pile of fries and tarter sauce, all for $14. The menu does sneak you a hint that the best beer to accompany the fish fry is the $3 Pabst despite the fact that Linda’s husband Todd brews the Surly beers on tap!  The attentive pigtailed waitress and the accommodating host made us feel like we were old friends in this packed restaurant on a Friday night at 6pm.  We wanted to scoot home to watch the Olympics and did not have a reservation and he happily walked us to a table, never feeling rushed. There were babies and grandparents, new couples and old married ones sitting along side each other and guys drinking 3 kinds of Surly beers before a night out on the town.  This cafe is truly a neighborhood gem and will be on my regular fav lists from now on.