Browse

our directory of women-owned businesses

Archive for April, 2010

Celebrate Earth Day April 22

Monday, April 12th, 2010

Earth Day is a day designed to inspire awareness and appreciation for the Earth’s environment, held on April 22. It is celebrated in many countries and has been receiving added attention in current years with the newfound popularity of going green and our increased consciousness of how we are harming the planet. As active motivated women, we, here at CRAVE, think Earth day is a wonderful chance to help women discover new ways to help our earth and conserve it for generations to come. The Nature Conservancy has some wonderful tips to do just that, pertaining to activities a lot of women deal with in their everyday lives.

Use reusable totes

You can help save oceans when you use reusable shopping bags instead of plastic bags. Sure, it’s a small step — but it can make a big difference in the health of our oceans. Unfortunately, 90 percent of the debris that washes up from our oceans are man-made and shouldn’t be there. Most of it has – unfortunately – come to be expected: derelict fishing equipment, disposable plastic bottles, plastic bags, cigarette butts, bits of unidentifiable plastic, Styrofoam. To help encourage others, share where you take reusable bags or where you’ve found your favorite tote.

Eat food

Just like you, conservationists, fishermen, chefs and consumers are working together to find new ways of living off our oceans and waters while keeping nature healthy. In a day and age when many of us “harvest” most of our meals by filling a grocery cart or skimming a menu, it can be easy to overlook nature’s role in putting food on our tables. This is especially true when it comes to seafood. For centuries, the oceans’ bounty seemed inexhaustible. Now, as scientists unravel the intricate relationships between fish and the vast lands below the water’s surface, we’re gaining a clearer picture of how humans have altered our oceans’ ability to provide for us. The Conservancy is tackling the problems by working with communities to restore degraded habitats and rebuild depleted fisheries. But sustainability also depends on how fish are brought to market. A service called FishPhone is Blue Ocean’s sustainable seafood text messaging service that instantly puts sustainable seafood information at your fingertips. To find out about your seafood choice, text 30644 with the message FISH and the name of the fish in question. They’ll text you back with their assessment and better alternatives to fish with significant environmental concerns.

Green your gardening

Even while you’re gardening in your very own backyard, you can make a big difference in the health of the ocean. Fertilizers and other chemicals used in conventional gardening are washed into watersheds and eventually to sea, where they can harm coral reefs and other marine life. To help cut back on pollution, go native! Native plants require much less water and fertilizer than non-native plants do. Make your own compost! Composting kitchen scraps is a great way to create (free!) all-natural fertilizer. Set your mower to a cutting height of 2”-3” — which will eliminate undesirable weedy plants. Don’t rake your clippings; leave them behind as fertilizer. You can even try square-foot gardening. This method uses 90% less water and 95% fewer seeds than a traditional backyard garden and requires no chemicals!

You can find all the details on these tips and plenty more at earthday.nature.org

An interview with Sweetriot

Friday, April 9th, 2010

From satisfying the CRAVE-ings of those who have a sweet tooth for chocolate to changing the world one cacao bean at a time, Sweetriot takes the concept of selling chocolate “peaces” to a whole new level. Sarah Endline, mastermind and chief rioter of Sweetriot, thought of such an amazing idea which inspired us to get to know her better.

How would you describe your business in exactly three adjectives?

Young. Vibrant. Natural. Sustainable. Stylish.

What are your most popular products or services?

Sweetriot’s original bite sized 100% dark chocolate ‘peaces’  (cacao nibs) dunked in 50%, 65%, or 70% dark chocolate and packaged in reusable, recyclable tins that feature original artwork by emerging artists.  Plus they are only 1 calorie per ‘peace’.

People may be surprised to know…

Dark chocolate really comes from fruit – the cacao fruit.  Due to its real origin, it is often compared with other super foods out there.  In fact, there are many antioxidant charts that show the power of cacao and it’s stronger than blueberries and red wine!

Who is your role model or mentor?

It’s interesting, as I don’t believe there is one person or beacon that has guided my life. It’s really a collection of people and experiences, which have led me to founding Sweetriot.  These range from my high school guidance counselor to an undergrad Dean to a former manager who founded a social enterprise to founders of other social mission businesses and more. There is wonderful diversity in these influences.

How do you spend your free time?

I read the New York Times religiously, and when the weather is nice, I love rollerblading through the streets of New York City, especially my Greenwich Village!  Dancing, travel, arts and culture, and especially time with my French amour are all cherished.

What’s a place that inspires you and why?

One of the many reasons I love NYC is because everywhere you look there is something creative and inspiring whether that be architecture, fashion, graffiti, museums, or food. You are surrounded by new experiences which trickle into your business and life.

What’s a cause you are passionate about and why?

I am passionate about business for social change.  I want to continue to create a sweet movement to fix the world, and we’ve started by sourcing and producing our cacao in Latin America to support the farmers and community. Our packaging is recyclable and reusable and features original artwork by emerging artist.  Sweetriot only uses all natural, healthy ingredients to make yummy dark chocolate ‘peaces’ products.

So the next time you’re in the mood for some chocolate, stop by Sarah’s site at sweetriot.com where you can shop and indulge with a cause!

An Interview with Jodi Arnold

Friday, April 2nd, 2010

The most amazing talents come from the most unexpected places. Born in Birmingham, Alabama, Jodi Arnold moved to Brooklyn, New York to further pursue her fashion designing career. Creating a successful self-named label and amazing designs, she is a perfect example of a determine woman who sets their mind to achieve their goals.

Jodi’s designs are beautifully created to flatter all and that is why we unquestionably CRAVE all she has to offer! Check out some of the things she has to say.

How would you describe your business in exactly three adjectives?

Challenging, rewarding, changing

What are your most popular products?

We are known for hand crafted embellished clothing and art inspired prints.  We want to make women feel modern and confident without feeling like a fashion victim.

What or who inspired you to start your business?

I have always wanted to have my own brand.  I was inspired to take the leap of faith after having jobs that were so uninspiring and that put me in a box.

What’s your favorite fashion must-have or must-NOT-have?

There is nothing anyone NEEDS right now so I would say my favorite must have is confidence!

What makes you feel most CRAVE – able?

Being mentally and physically in shape.

How do you spend your free time?

Playing with my dogs, walking in prospect park, just wandering interesting parts of the city.

What’s a place that inspires you and why?

Tulum, Mexico… Where i go to cleanse my palate and reboot.

Describe your perfect last meal.

Some fried okra, catfish, and mashed potatoes finished off with a piece of cherry pie.

See Jodi Arnold’s Spring / Summer line now at jodiarnoldnyc.com!