Happy April, CRAVErs! We are pumped about this month’s theme: Know Your Niche. We could all use some pointers when it comes to reaching our target markets, and we’re hoping to get the conversation rolling with insightful blog posts, thought-provoking questions, and idea-generating chats. At this point, we know that if someone asks you to describe your ideal customer or client, you should have a concise, specific response. “Well… my business is great because it appeals to just about everyone!” is not acceptable. If you can get as detailed as, “Her name is Kim, and she’s a 38 year old mom of 2 who loves pilates and her yellow lab,” you’re on the right track. Think of it this way: When presented with a list of people who varied in gender, job, location, age, interests, etc, ideally you’d be able to plant a big, fat bullseye on the individuals most likely to crave your services. Regardless of your business, it’s crucial to identify your target audience, know how to find them, and promote certain aspects of your business accordingly. This month’s theme is dedicated to honing “knowing your niche” into a fine art. Not only will you learn different strategies for identifying your target market, but you’ll come away with the tools to capitalize on that knowledge. Stay tuned for some juicy inside scoops!
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