From satisfying the CRAVE-ings of those who have a sweet tooth for chocolate to changing the world one cacao bean at a time, Sweetriot takes the concept of selling chocolate “peaces” to a whole new level. Sarah Endline, mastermind and chief rioter of Sweetriot, thought of such an amazing idea which inspired us to get to know her better.
How would you describe your business in exactly three adjectives?
Young. Vibrant. Natural. Sustainable. Stylish.
What are your most popular products or services?
Sweetriot’s original bite sized 100% dark chocolate ‘peaces’ (cacao nibs) dunked in 50%, 65%, or 70% dark chocolate and packaged in reusable, recyclable tins that feature original artwork by emerging artists. Plus they are only 1 calorie per ‘peace’.
People may be surprised to know…
Dark chocolate really comes from fruit – the cacao fruit. Due to its real origin, it is often compared with other super foods out there. In fact, there are many antioxidant charts that show the power of cacao and it’s stronger than blueberries and red wine!
Who is your role model or mentor?
It’s interesting, as I don’t believe there is one person or beacon that has guided my life. It’s really a collection of people and experiences, which have led me to founding Sweetriot. These range from my high school guidance counselor to an undergrad Dean to a former manager who founded a social enterprise to founders of other social mission businesses and more. There is wonderful diversity in these influences.
How do you spend your free time?
I read the New York Times religiously, and when the weather is nice, I love rollerblading through the streets of New York City, especially my Greenwich Village! Dancing, travel, arts and culture, and especially time with my French amour are all cherished.
What’s a place that inspires you and why?
One of the many reasons I love NYC is because everywhere you look there is something creative and inspiring whether that be architecture, fashion, graffiti, museums, or food. You are surrounded by new experiences which trickle into your business and life.
What’s a cause you are passionate about and why?
I am passionate about business for social change. I want to continue to create a sweet movement to fix the world, and we’ve started by sourcing and producing our cacao in Latin America to support the farmers and community. Our packaging is recyclable and reusable and features original artwork by emerging artist. Sweetriot only uses all natural, healthy ingredients to make yummy dark chocolate ‘peaces’ products.
So the next time you’re in the mood for some chocolate, stop by Sarah’s site at sweetriot.com where you can shop and indulge with a cause!