
Videos are a great tool in business and marketing. A video allows others to get a real life view in real time to see what you and your business are all about. A video is personal and can in turn lead to increased website traffic and sales. Making a video may seem like a daunting task but with the wonders of technology today like the Flip Camera you can capture video anytime, anywhere. Once you’ve decided to take the step in making a video, pat yourself on the back because you’ve made an exciting decision, then map out your goals and plans for your video.
There are a couple things to consider when getting started-
Know your audience- ask yourself “who will be watching my video?”
Have a clear message- what do you hope your audience will walk away from after watching this video?
Where will you be uploading this video to? Do you have a YouTube Channel or maybe Vimeo? YouTube is one of the most visited websites in the world with a huge audience to offer, so there is benefit in creating a branded channel for yourself there.
What kind of video are you creating? Is this a “how to” instructional video? Are you selling a product?
Try and keep your video between 2-3 minutes, a short and sweet message is most effective!
Now go out and get your girly geek on by make a great video to share with the world!