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201 Great Ideas for Your Small Business

Friday, July 22nd, 2011

Jane Applegate, author and business advisor was recently in Seattle, WA. She spoke at a CRAVEchat, Applegate talked about the monthly theme “Hit a Nerve.” Her book, 201 Great Ideas for Your Small Business, is a terrific resource for learning how to hit that nerve in your business!

Jane Applegate is America’s most respected small business management expert. A popular keynote speaker and commentator, she’s author of four books on small business success, including 201 Great Ideas for Your Small Business and The Entrepreneur’s Desk Reference. The third edition of the best-selling 201 Great Ideas is available as a John Wiley trade paperback and in all eBook formats including Nook and Kindle.

Applegate is the leading small business speaker for Bloomberg Television’s Idea Exchange speaker series. In 2010, she keynoted 15 events co-sponsored by Bloomberg TV, chambers of commerce and cable operators. In 2011, she will speak at dozens of events sponsored by chambers and others including Virtual CFO.com, the National Assn. of Women Business Owners and the New York Times Small Business Summit.

She’s the founder of The Great Ideas Network, a new small business video network focused on sharing great ideas via 201greatideas.com.

Applegate contributes original articles to OpenForum.com, Cox Business, (Coxsbn.com), Montecito Bank & Trust and Pitney Bowes’ PBSmartEssentials.com.

Prior to starting her own business, she was an award-winning syndicated columnist for the Los Angeles Times. For several years, Applegate co-produced and moderated the New York Times Small Business Summit, sponsored by American Express. Applegate also created, produced and co-anchored Bloomberg Small Business for the USA Network and Entrepreneur’s Only for CNN. Her Succeeding in Small Business radio report aired on hundreds of CBS stations in the 1990s.

Applegate consults with a select group of companies serving the small business market, including Pitney Bowes, Cox Business and Montecito Bank. TAG has produced small business events for: Sprint, Merrill Lynch, MasterCard, AT&T and IBM among others.

The Applegate Group, founded in 1991, provides strategic marketing and video production services to big and small companies.

Jane Applegate creates custom presentations or can deliver one of the popular topics below:

  • Revive & Thrive: Strategies for Growth
  • Clear the Way to Unlimited Success: A Six Step Plan Life and Business
  • Seamless Marketing: Integrating Online and Offline Strategies

Get Closer to Hitting That Nerve

Wednesday, July 20th, 2011

These are a few questions author and business advisor Jane Applegate posed to CRAVE entreprenesses everywhere! She was recently in Seattle, WA speaking at a business chat along with CRAVE founder Melody Biringer.

Have you hit that nerve yet? Have you figured out what it is you’ve been meant to do all along with your business? Sometimes it takes time, going through trial and error and asking yourself a few important questions. See if you can answer these!

How many hours of sleep do you get at night? You can’t always think straight if you haven’t slept enough, right?

Are you really thinking about what’s working and what isn’t in your business? Don’t be afraid to reinvent your business!

With your clients and customers, how are you showing them that they are appreciated? Everyone wants to feel appreciated!

Have you invested in photography for your business? After all there is that saying, “A picture is worth a thousand words.”

How often are you taking time to just think about your business? Planning and thinking are key parts in growing your business and moving forward.

Communicating with staff and colleagues is key, how are you doing this? Scheduling regular phone calls can be helpful in having good open lines of communication.

Pay close attention to the decisions your making, what works and what doesn’t and that ah-ha moment might be closer than you think!